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All Journal Journal of Artificial Intelligence and Digital Business Journal of Innovative and Creativity
Yinnie, Celine
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Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Impact of Influencer Marketing on Consumer Decision-Making in E-Commerce Platforms Samsu, Ridha Aprilla; Budiawan, Likha Navadiani; Yinnie, Celine; Muhroji, Jamal; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1417

Abstract

This research aims to analyze the influence of influencer marketing on consumer decision-making processes in e-commerce platforms. Utilizing a quantitative approach, the study investigates how influencer credibility, attractiveness, and expertise impact consumer purchase intentions. The research sample consists of 250 active e-commerce platform users in Indonesia. Data was collected through online questionnaires and analyzed using structural equation modeling (SEM). The findings reveal that influencer credibility significantly influences consumer purchasing decisions, with a path coefficient of 0.45 (p < 0.01). This study provides in-depth insights into the dynamics of influencer marketing in the digital era and its implications for consumer behavior in e-commerce environments.
Perception of Business Ethics and Healthcare Service Quality in Hospitals: Impact on Patient Satisfaction and Loyalty Widjaja, Trees Nia Sari; Sikki, Nurhaeni; Kasyati, Kasyati; Yinnie, Celine; Febrina, Dara Meutia Ayu; Kusyanto, Fahmi Abdullah; Hayya, Lidya Nur; Samsu, Ridha Aprillah; Astuti, Tri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2252

Abstract

This study examines the impact of patients' perceptions of business ethics and healthcare service quality on their satisfaction and loyalty within hospital settings. As healthcare becomes increasingly competitive, ethical conduct and service quality have emerged as pivotal factors in ensuring patient retention. A quantitative research approach was utilized, with data collected from 200 hospital patients through a structured questionnaire. The findings reveal a significant positive relationship between business ethics and service quality on patient satisfaction. Moreover, patient satisfaction was found to strongly influence patient loyalty. The results highlight the importance of ethical practices and high service quality as strategic drivers for enhancing patient loyalty. The study concludes by offering managerial recommendations aimed at fostering better ethical standards and improving healthcare service delivery to strengthen patient retention.
Implementation of Chatgpt As A Learning Supervision Assistant In Analyzing Rpp And LKPD In Middle Schools Yinnie, Celine; Mulyanti, Dety
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5047

Abstract

This study aims to analyze the application of ChatGPT as a learning supervision assistant in the evaluation process of Lesson Plans (RPP) and Student Worksheets (LKPD) in secondary schools. The background of the study stems from the need to improve the effectiveness of academic supervision, which has faced various obstacles such as time constraints, teacher administrative burdens, and inconsistencies in the quality of learning document reviews. Large Language Model (LLM)-based artificial intelligence technology such as ChatGPT offers new opportunities in simplifying the supervision process, increasing analysis accuracy, and accelerating the improvement of learning documents. This study uses a descriptive qualitative approach with documentation study methods, observation, and interactive analysis. The research instruments consisted of observation sheets on the quality of RPP and LKPD, analysis guidelines based on the Minister of Education and Culture Regulation, and the results of interactions using ChatGPT as a supervision tool. Data were analyzed through the stages of data reduction, data presentation, and conclusion drawing. The results show that ChatGPT is able to provide in-depth analysis of RPP and LKPD components, including the suitability of learning outcomes, clarity of learning steps, assessment quality, and the appropriateness of teaching materials. Furthermore, the use of ChatGPT helps teachers identify document weaknesses, provide alternative improvements, and expedite the supervision process without compromising the quality of the analysis. The research discussion confirms that the use of ChatGPT is relevant to the demands of digital transformation in education, particularly in improving teacher professionalism and the effectiveness of academic supervision. The study's conclusion confirms that ChatGPT is a significant innovation in supporting learning supervision in secondary schools, but still requires professional guidance to maintain validity and pedagogical context.
Co-Authors Budiawan, Likha Navadiani Dety Mulyanti Febrina, Dara Meutia Ayu Hayya, Lidya Nur Kasyati, Kasyati Kusyanto, Fahmi Abdullah Muhroji, Jamal Redjeki, Finny Samsu, Ridha Aprilla Samsu, Ridha Aprillah Sikki, Nurhaeni Tri Astuti Widjaja, Trees Nia Sari