Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Journal of Artificial Intelligence and Digital Business Jurnal Penelitian Multidisiplin Bangsa
Handayani, Ririn Yanti
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Inovasi Produk dalam Menghadapi Persaingan Usaha Home Industri Junaedi, Deddy; Aini, Lutfiyah Qilfa Khoiril; Nurhalisa, Siti; Rustina, Siti Ayu; Handayani, Ririn Yanti; Jannah, Lailatul
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1606

Abstract

This research explores the product innovation strategies implemented by the home-based business "Boss Gedhank" in response to increasing competition in the local snack industry. Located in Sumberanyar Village, Boss Gedhank specializes in banana chip products with unique flavor innovations such as spicy-sweet variants made from local spices. The business also diversified into spicy noodle products under the "Bos Pedas" label. Using a qualitative descriptive approach, data were collected through purposive sampling, interviews with business owners and employees, direct observation, and documentation. The findings indicate that product innovation is the core strategy used to enhance competitiveness. This includes the creation of new product variants, leveraging digital marketing platforms such as Shopee and TikTok to expand market reach, and paying close attention to aesthetic packaging design. These innovations have succeeded in attracting a wider range of consumers and maintaining product appeal despite external challenges such as rising raw material costs and limited availability of certain banana types. The study concludes that consistent innovation, responsiveness to market trends, and strong branding through visual appeal are crucial for sustaining growth in the competitive home industry sector. Boss Gedhank's ability to adapt and evolve has enabled it to strengthen its position and gain a competitive edge in the local food market.
Strategi Peningkatan Kapasitas SDM Koperasi Induk Puteri Melalui Staff BUMPES Pesantren Nurul Jadid Fahruddin, Fahruddin; Fitriyah, Lailatul; Rohmah, Siti Nurul; Jannah, Lailatul; Nurhalisa, Siti; Ristiana, Siti Ayu; Handayani, Ririn Yanti; Lutfiana, Evi
Jurnal Penelitian Multidisiplin Bangsa Vol. 2 No. 2 (2025): Juli
Publisher : Amirul Bangun Bangsa Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpnmb.v2i2.509

Abstract

Penelitian ini bertujuan untuk menganalisis strategi peningkatan kapasitas sumber daya manusia (SDM) pada Koperasi Induk di Pesantren Nurul Jadid. Dalam upaya meningkatkan kualitas Sumber Daya Manusia (SDM) pengurus koperasi, staff BUMPES PP. Nurul Jadid menyelenggarakan pelatihan tentang prinsip-prinsip koperasi, manajemen keuangan, serta penggunaan teknologi untuk efisiensi pengelolaan keuangan. Program ini bertujuan untuk meningkatkan keterampilan pengurus koperasi dalam mengelola aspek keuangan, administrasi, dan pemasaran, serta mendorong penerapan teknologi yang dapat memperbaiki tata kelola keuangan. Selain itu, staff BUMPES juga melakukan pendampingan berkelanjutan untuk mendampingi para pengurus koperasi dalam pengelolaan keuangan koperasi. Metode penelitian yang digunakan adalah penelitian kualitatif dengan pendekatan studi kasus. Sampel penelitian terdiri dari pengurus, anggota, dan staf Koperasi Induk yang dipilih menggunakan teknik purposive sampling. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi. Variabel penelitian meliputi kompetensi SDM, pelatihan, motivasi kerja, dan dukungan manajerial. Analisis data dilakukan dengan teknik reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi peningkatan kapasitas SDM dilakukan melalui program pelatihan berkelanjutan, pengembangan budaya kerja kolaboratif, serta pemberian insentif berbasis kinerja. Kesimpulan penelitian ini adalah bahwa peningkatan kapasitas SDM secara terstruktur dan berkelanjutan mampu meningkatkan kinerja Koperasi Induk di lingkungan pesantren, serta memperkuat peran koperasi dalam mendukung kemandirian ekonomi pesantren.
Co-Authors Aini, Lutfiyah Qilfa Khoiril Deddy Junaedi Fahruddin Fahruddin jannah, lailatul Lailatul Fitriyah Lutfiana, Evi Nurhalisa, Siti Ristiana, Siti Ayu Rohmah, Siti Nurul Rustina, Siti Ayu