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All Journal Loka: Journal Of Environmental Sciences Journal of Social Sciences and Cultural Study
PUTRA, I.B. Udayana
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Arts Humanities Earth & Planetary Sciences Environmental Science Social Sciences

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The Influence of Digital Marketing, Store Atmosphere, and Product Variation on Purchase Decisions at Warung Mina Dalung PUTRA, Putu Krisnanda Aryasa; PUTRA, I.B. Udayana; WIDARI, Dewa Ayu Putu Niti
Loka: Journal Of Environmental Sciences Vol. 2 No. 4 (2025): Loka: Journal Of Environmental Sciences (October – December) In Press
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ljes.v2i4.333

Abstract

Purpose:The development of tourism in Bali has changed consumer consumption patterns, triggering intense competition in the accommodation, restaurant, and cafe industry. This requires businesses to innovate their marketing strategies to win. This study aims to evaluate the impact of digital marketing, store atmosphere, and product variety on purchasing decisions, using a case study of Warung Mina Dalung.Methodology:The sampling technique used was accidental sampling with 96 respondents and multiple linear regression analysis. Data were collected through observation, interviews, questionnaires, and literature review, and analyzed using validity and reliability tests and multiple linear regression analysis using SPSS.Findings:The findings show that all three tested variables significantly influence purchasing decisions, both simultaneously and partially. The three observed factors explain 26.9%, while other factors influence 73.1%.Implication:Multiple linear regression analysis shows that digital marketing, store atmosphere, and product variety significantly influence purchasing decisions, with a positive influence at Warung Mina Dalung.
The Influence of Discipline, Leadership and Motivation on Employee Performance at PT. BPR Jero Anom Tabanan RINI, Febry Puspa; PUTRA, I.B. Udayana; SARI, Ni Made Taman
Journal of Social Sciences and Cultural Study Vol. 1 No. 2 (2024): Journal of Social Sciences and Cultural Study (March - June 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/jsscs.v1i1.45

Abstract

This research aims to test and analyze the influence of work discipline, leadership style and work motivation on employee performance. This research was conducted at PT. BPR Jero Anom Tabanan, with a research sample of 34 respondents taken using saturated sampling techniques. All data obtained from the questionnaire distribution is suitable for use and is then analyzed using multiple linear regression and hypothesis testing (t-test and f-test). The research results show that (1) Work discipline, leadership style and work motivation positively and significantly affect employee performance at PT. BPR Jero Anom Tabanan (2) Work discipline positively and significantly affects employee performance at PT. BPR Jero Anom Tabanan. It means that the more work discipline increases, the more employee performance at PT will increase. BPR Jero Anom Tabanan's. (3) Leadership style positively and significantly affects employee performance at PT. BPR Jero Anom Tabanan. It means that the better the leadership style, the greater the employee performance at PT. BPR Jero Anom Tabanan. (4) Work motivation positively and significantly affects employee performance at PT. BPR Jero Anom Tabanan. It means that the more work motivation increases, the more employee performance at PT will increase. BPR Jero Anom Tabanan.
Co-Authors Darmawan, Kadek Dinda Rahayu I Gede Pasek Mangku Lestari, Ni Luh Metri Ni Luh Putu Indiani Ni Made Taman Sari PUTRA, Putu Krisnanda Aryasa RINI, Febry Puspa Sumayo, Romeo M. WIBAWA, I Made Aryan Satriya Widari, Dewa Ayu Putu Niti