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All Journal Journal of Health, Education, Economics, Science, and Technology (J-HEST)
Razek, Abdur
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Economics, Econometrics & Finance Education Health Professions Library & Information Science Other

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Strategi Pengembangan Ekonomi Kreatif berbasis One Village One Product (OVOP) Pada Kerajinan Rotan Putra Bali di Desa Seputih Kabupaten Jember Hakim, Moch. Abdul Malik; Razek, Abdur; Nuraini, Sukaesih Intan; Amelia, Rika; Riska, Ifroh Naila; Hasanah, Alfi Nur; Khasanah, Siti Zaidatul; Santi, Indriana Laila; Fauziah, Nita Arini; Pratama, Hendi Yoga; Muzayyin, Muzayyin
Journal of Health, Education, Economics, Science, and Technology Vol. 7 No. 2 (2025): Journal of Health, Education, Economics, Science, and Technology
Publisher : Journal of Health, Education, Economics, Science, and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/

Abstract

This study aims to examine the development strategy of Putra Bali rattan craft business in Seputih Village, Mayang District, Jember Regency, Using the One Village One Product (OVOP) approach. This business is a real representation of a creative economy based on local potential that has successfully penetrated the global market. The study used a descriptive qualitative method with data collection techniques through interviews, observations, and documentation. The results of the study showed that the strategies implemented included market expansion through digital marketing and showrooms in Bali, product development through material and design diversification, and innovation to maintain product originality. Despite facing challenges such as limited production capacity, prpduct quality, and minimal technological support from the government, this business was able to provide a significant ecomomic impacton the local community. The One Village One Product (OVOP) approach has proven effective in encouraging the strengthening of local identity and increasing product competitiveness in the international market.
Co-Authors Amelia, Rika Fauziah, Nita Arini Hakim, Moch. Abdul Malik Hasanah, Alfi Nur Khasanah, Siti Zaidatul Muzayyin, Muzayyin Nuraini, Sukaesih Intan Pratama, Hendi Yoga Riska, Ifroh Naila Santi, Indriana Laila