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All Journal Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Journal of Health, Education, Economics, Science, and Technology (J-HEST)
Hasanah, Alfi Nur
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Economics, Econometrics & Finance Education Health Professions Library & Information Science Other

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Strategi Pengembangan Ekonomi Kreatif berbasis One Village One Product (OVOP) Pada Kerajinan Rotan Putra Bali di Desa Seputih Kabupaten Jember Hakim, Moch. Abdul Malik; Razek, Abdur; Nuraini, Sukaesih Intan; Amelia, Rika; Riska, Ifroh Naila; Hasanah, Alfi Nur; Khasanah, Siti Zaidatul; Santi, Indriana Laila; Fauziah, Nita Arini; Pratama, Hendi Yoga; Muzayyin, Muzayyin
Journal of Health, Education, Economics, Science, and Technology Vol. 7 No. 2 (2025): Journal of Health, Education, Economics, Science, and Technology
Publisher : Journal of Health, Education, Economics, Science, and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/

Abstract

This study aims to examine the development strategy of Putra Bali rattan craft business in Seputih Village, Mayang District, Jember Regency, Using the One Village One Product (OVOP) approach. This business is a real representation of a creative economy based on local potential that has successfully penetrated the global market. The study used a descriptive qualitative method with data collection techniques through interviews, observations, and documentation. The results of the study showed that the strategies implemented included market expansion through digital marketing and showrooms in Bali, product development through material and design diversification, and innovation to maintain product originality. Despite facing challenges such as limited production capacity, prpduct quality, and minimal technological support from the government, this business was able to provide a significant ecomomic impacton the local community. The One Village One Product (OVOP) approach has proven effective in encouraging the strengthening of local identity and increasing product competitiveness in the international market.
Implementation of Halal Principles and Environmental Ethics in the Production Rambak Crackers at UD. Farid Jaya, Kauman Village, Mojokerto Regency. Hasanah, Alfi Nur; Lestari, Putri Catur Ayu
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 7 No. 1 (2026): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v7i1.3369

Abstract

Indonesia is a country with the largest Muslim population in the world, so the need for product halal assurance is very important in people's consumption activities. Although halal principles and environmental ethics have received increasing attention in various studies, research that specifically examines the simultaneous implementation of these two aspects in Micro, Small, and Medium Enterprises (MSMEs) within the rambak cracker industry is still limited. This study aims to analyze the implementation of halal principles and environmental ethics in the production process of rambak crackers at UD. Farid Jaya, Kauman Village, Mojokerto Regency. This research employs a qualitative approach with a field research design. The research informants consist of the business owner, employees, and consumers selected using a purposive sampling technique. Data were collected through observation, interviews, and documentation, and then analyzed using data reduction, data presentation, and conclusion drawing techniques. The results show that UD. Farid Jaya has implemented halal principles at all stages of production, starting from the selection of raw materials, processing, to packaging, supported by halal certification ownership. In addition, the implementation of environmental ethics is reflected in responsible waste management and compliance with environmental permits. This study recommends that MSME actors maintain consistency in implementing halal principles and environmentally friendly practices, while the government should enhance assistance in developing sustainable production.
Co-Authors Amelia, Rika Fauziah, Nita Arini Hakim, Moch. Abdul Malik Khasanah, Siti Zaidatul Lestari, Putri Catur Ayu Muzayyin, Muzayyin Nuraini, Sukaesih Intan Pratama, Hendi Yoga Razek, Abdur Riska, Ifroh Naila Santi, Indriana Laila