Claim Missing Document
Check
Articles

Found 2 Documents
Search

Peran Manajemen Sumber Daya Manusia Dalam Organisasi Aini Kemala Dewi; Ade Rindi Ely; Dymas Aditya Putra K; Reka Fatmawati Putri; Lili Suryani
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 4 No. 7 (2025)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70570/jpkmmc.v4i7.1755

Abstract

Manajemen sumber daya manusia (MSDM) merupakan elemen vital dalam mendukung keberhasilan organisasi dengan mengelola aset terpenting, yaitu karyawan. Penelitian ini menggunakan pendekatan kualitatif degan metode studi pustaka untuk mengidentifikasi peran MSDM melalui analisis berbagai literatur terkait pengelolaan sumber daya manusia di organisasi. Hasil kajian menunjukkan bahwa MSDM berperan dalam perencanaan, rekrutmen, pengembangan, serta pengelolaan hubungan kerja guna memastikan tenaga kerja yang berkualitas dan produktif. Selain meningkatkan efisiensi dan efektivitas kerja, MSDM juga berkontribusi dalam membangun keunggulan kompetitif organisasi melalui pengembangan kapasitas karyawan dan retensi talenta terbaik. Dengan demikian, pengelolaan MSDM yang optimal menjadi kunci pencapaian tujuan organisasi dan keberlanjutan operasional di tengah persaingan yang dinamis
Analisis Efektivitas Kebijakan UMKM dalam Mendorong Ekonomi Kreatif di Era Digital Erinaldi; Ade Rindi Ely; Dita Sofia; Riska Ayu Fitri
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 11 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi November 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i11.1179

Abstract

Digital transformation serves as a key factor in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in today’s increasingly competitive digital economy. The Indonesian government has implemented various strategic policies to accelerate MSME digitalization, including digital literacy training programs, financial incentives, and the strengthening of technological infrastructure. Moreover, the application of the creative economy concept expands business opportunities through innovation based on creativity, local culture, and modern technology. This study aims to analyze the effectiveness of government policies in supporting the digitalization process and to examine the role of the creative economy in improving MSME competitiveness in Indonesia. The research employs a qualitative approach with a descriptive- analytical design through literature studies and in-depth interviews with MSME actors and relevant stakeholders. The results indicate that digitalization and the creative economy significantly contribute to expanding market access, increasing operational efficiency, and fostering innovation capability among MSMEs. However, challenges such as low digital literacy, limited financial capital, a lack of adaptive human resources, and unequal infrastructure distribution remain major obstacles in the digital transformation process. Therefore, stronger collaboration among the government, business actors, the private sector, and educational institutions is essential to build an inclusive, innovative, and sustainable digital economy ecosystem.