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All Journal Journal of Educational Management Research Serambi Engineering
Ilma Azizah
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Humanities Earth & Planetary Sciences Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Developing Effective Marketing Strategies for Cultural Attractions: A SWOT-Based Analysis with Educational Implications Muhammad Saputra; Yusminar Wahyuningsih; Rizki Mufpty Pratama; Sumaria Liswita; Ilma Azizah
Journal of Educational Management Research Vol. 4 No. 3 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i3.1065

Abstract

This study aims to identify efforts to increase tourist visits to the State Museum of Lampung Province. The research employs a qualitative descriptive approach, collecting data through interviews with museum management. The data were analyzed using SWOT analysis. Based on the SWOT matrix results, six strategies were identified for each quadrant: Strengths–Opportunities (S-O), Weaknesses–Opportunities (W-O), Strengths–Threats (S-T), and Weaknesses–Threats (W-T). The IFAS and EFAS quadrant strategy analysis showed that the X-axis score was 0.37 and the Y-axis score was 0.15, both in the positive range. This positioning indicates that the appropriate marketing strategy for the museum falls into Quadrant I, which suggests the application of an aggressive strategy. The implications of this study for educational management suggest that applying an aggressive marketing strategy can enhance engagement and attract more visitors to cultural institutions. By utilizing a SWOT analysis, education managers can identify key strengths and opportunities, enabling them to develop targeted strategies that enhance institutional visibility, accessibility, and overall effectiveness in attracting diverse audiences.
Perencanaan Instalasi Pengolahan Air Limbah Domestik di Kota X Mohamad Rangga Sururi; Ramadhan, Gilang; Geovania Alves Belo; Ilma Azizah; Mila Dirgawati
Jurnal Serambi Engineering Vol. 11 No. 1 (2026): Januari 2026
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

Rapid population growth in urban areas of Indonesia, particularly in satellite cities such as City X, has led to an increase in domestic wastewater generation. This condition causes negative impacts on the environment, especially on the quality of water bodies and public health. Limited land availability, uneven distribution of sanitation services, and fluctuations in pollutant loads are major challenges in domestic wastewater management. To address these issues, the construction of a Wastewater Treatment Plant (WWTP) is planned with characteristics of small land footprint, low operational costs, and the ability to accommodate fluctuating pollutant loads. The WWTP service area is planned to cover 591,514 m², with the projected population at the end of the planning period reaching 9.072 people in 2088. Wastewater entering the WWTP system has the following characteristics: BOD 162 mg/L, COD 268 mg/L, TSS 210 mg/L, ammonia 48,57 mg/L, and total coliform 22 × 10⁸ MPN/100 mL. The proposed treatment design alternatives include: a bar screen with dimensions of 2,4 m × 0,5 m × 0,5 m, grit chamber 13,5 m × 10 m × 1 m, grease trap 8,5 m × 2,82 m × 1,19 m, equalization tank 24 m × 24 m × 2 m, MBBR 20,57 m × 4,57 m × 4,57 m, and a disinfection unit 29,76 m × 1,25 m × 3 m. The treated wastewater is expected to comply with domestic wastewater quality standards in accordance with the Regulation of the Minister of Environment and Forestry No. 68 of 2016. The total land area required for this WWTP is 856,6 m².
Co-Authors Dirgawati, Mila Geovania Alves Belo Gilang Ramadhan Mohamad Rangga Sururi Muhammad Saputra Rizki Mufpty Pratama Sumaria Liswita Yusminar Wahyuningsih