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All Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Manajemen dan Penelitian Akuntansi (JUMPA)
Adhianto, Cahyo
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Live Streaming dan Countdown Timer pada TikTok Shop Terhadap Perilaku Impulse Buying Pada Generasi Z Adhianto, Cahyo; Faried, Ade Achmad
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 18 No 1 (2025): Januari - Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58431/jumpa.v18i1.287

Abstract

Transformasi digital dalam pola konsumsi Generasi Z melalui platform TikTok Shop yang menghadirkan fitur live streaming dan countdown timer menjadi fokus kajian ini. Studi ini menginvestigasi potensi peningkatan perilaku pembelian impulsif di kalangan pelajar SMA beserta implikasinya terhadap kesehatan finansial. Dengan pendekatan kuantitatif melalui survei terhadap 100 responden terpilih, data dianalisis menggunakan teknik statistik deskriptif dan inferensial. Temuan mengungkapkan bahwa kedua fitur tersebut secara individual maupun simultan berdampak signifikan terhadap pembelian tidak terencana, dengan kontribusi kombinasi sebesar 52.9% terhadap variasi perilaku belanja impulsif. Hasil ini menekankan urgensi penguatan literasi digital dan pengelolaan keuangan remaja dalam merespons dinamika pemasaran elektronik kontemporer.
Etika Bisnis terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai Mediasi di Pasar Ruang Kantor Jakarta Adhianto, Cahyo; Wahyono, Budi; Latif, Rovi
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.401

Abstract

Jakarta's office sector faces oversupply challenges and fierce market competition, compelling organizations to pursue differentiation strategies via ethical business practices. This research investigates how business ethics influences customer loyalty through customer satisfaction as a mediating factor within Jakarta's office market environment. The study utilized a quantitative methodology via survey technique involving 100 office space users selected based on minimum service usage criteria of once. Linear regression analysis and Sobel Test were employed for data examination to assess mediation impacts. Findings revealed that business ethics positively and significantly influences customer satisfaction (? = 0.889, p < 0.001) and customer loyalty (? = 0.771, p < 0.001). Customer satisfaction demonstrated positive and significant impact on customer loyalty (? = 0.820, p < 0.001). Mediation analysis verified customer satisfaction's role in connecting business ethics with customer loyalty (z = 6.047, p < 0.001). Business ethics serves as a crucial element in fostering customer loyalty through both direct pathways and enhanced customer satisfaction. These results offer strategic guidance for office facility managers to emphasize ethical business value implementation as a competitive strategy in addressing market challenges.
Co-Authors Budi Wahyono, Budi Faried, Ade Achmad Latif, Rovi