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All Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Manajemen dan Penelitian Akuntansi (JUMPA)
Faried, Ade Achmad
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Live Streaming dan Countdown Timer pada TikTok Shop Terhadap Perilaku Impulse Buying Pada Generasi Z Adhianto, Cahyo; Faried, Ade Achmad
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 18 No 1 (2025): Januari - Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58431/jumpa.v18i1.287

Abstract

Transformasi digital dalam pola konsumsi Generasi Z melalui platform TikTok Shop yang menghadirkan fitur live streaming dan countdown timer menjadi fokus kajian ini. Studi ini menginvestigasi potensi peningkatan perilaku pembelian impulsif di kalangan pelajar SMA beserta implikasinya terhadap kesehatan finansial. Dengan pendekatan kuantitatif melalui survei terhadap 100 responden terpilih, data dianalisis menggunakan teknik statistik deskriptif dan inferensial. Temuan mengungkapkan bahwa kedua fitur tersebut secara individual maupun simultan berdampak signifikan terhadap pembelian tidak terencana, dengan kontribusi kombinasi sebesar 52.9% terhadap variasi perilaku belanja impulsif. Hasil ini menekankan urgensi penguatan literasi digital dan pengelolaan keuangan remaja dalam merespons dinamika pemasaran elektronik kontemporer.
Analisis Strategi Digital Marketing Sekolah dalam Meningkatkan Citra Institusi Sekolah: Studi Kasus pada SMA Budhi Warman 2 Jakarta Faried, Ade Achmad; Adiba; Aziz, Danang
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.410

Abstract

This research aims to analyze the digital marketing strategies implemented by SMA Budhi Warman 2 Jakarta through social media, the challenges faced, and its impact on institutional image. A descriptive qualitative approach was used with data collection techniques including interviews, observation, and documentation. The results show that the school has utilized various digital platforms such as Instagram, Facebook, TikTok, YouTube, and an official website for promotion and public communication. However, several challenges remain, including limited content production tools, non-professional human resources, and high competition from other schools. Digital marketing strategies have positively impacted the increase in PPDB applicants, public interaction, and a shift in public perception of the school as a modern and innovative institution. Recommendations include forming a dedicated digital marketing team, conducting regular training, developing an annual content calendar, and implementing periodic evaluations.   Keywords: digital marketing, school branding, institutional image, social media, Integrated Marketing Communication.
Perubahan Budaya Organisasi Melalui Digitalisasi Di SMA Budhi Warman II Jakarta Faried, Ade Achmad; Adiba; Dara, Satria Danur; Junengsih
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.412

Abstract

Digital transformation has become a crucial trend in education, enhancing the effectiveness and efficiency of teaching processes and school management. This qualitative case study explores how digitalization has influenced organizational culture at SMA Budhi Warman II in Jakarta. Through in-depth interviews with teachers and administrative staff, the research reveals that the implementation of digital systems—such as Learning Management Systems (LMS), electronic attendance, and internal communication platforms—has significantly impacted work patterns, collaboration, and organizational values. While digital tools have improved efficiency and transparency, challenges such as technical adaptation, infrastructure limitations, and the need for continuous training have also emerged. The findings indicate that while some staff quickly embrace the changes, others require more time and support to adapt. Overall, the shift toward digital systems has introduced new cultural norms, including technological adaptability, digital discipline, and ethical communication. This study highlights the importance of integrating organizational culture into digital transformation strategies to ensure sustainable and meaningful change in educational institutions.
Peran Koperasi Sekolah dalam Membentuk Pola Pikir Kewirausahaan Siswa: Studi Fenomenologi di SMK Budhi Warman II Jakarta Timur Faried, Ade Achmad; Intan, Lusi Reni; Raharjo, Didik Sapto; Hidayat, Arif
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.415

Abstract

This study aims to explore the role of school cooperatives in shaping students' entrepreneurial mindset through a phenomenological approach. The research was conducted at SMA Budhi Warman II East Jakarta, with main subjects being students actively involved in school cooperative activities. Data collection methods included observation, in-depth interviews, and documentation. Data were analyzed using descriptive qualitative analysis with an inductive approach. The results showed that the school cooperative plays a significant role in building awareness, attitudes, and entrepreneurial skills among students such as initiative, responsibility, independence, and teamwork. Moreover, through direct practice in managing business within the cooperative, students can better understand real business concepts and develop their entrepreneurial mindset. These findings provide important contributions to schools and policymakers in designing effective entrepreneurship development strategies
Co-Authors Adhianto, Cahyo Adiba Arif Hidayat Aziz, Danang Dara, Satria Danur Intan, Lusi Reni Junengsih Raharjo, Didik Sapto