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All Journal Journal of Basic Education Research Journal of Innovation and Research in Primary Education
Rostika, Neneng
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Mathematics Other

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Public Relations Management in Improving the Image and Performance of Educational Institutions: Strategies, Challenges, and Implications Karmilah, Lilah; Kartini, Eni; Kusuma, Zakia Nur Aras Wiguna; Rostika, Neneng; Iskandar, Sofyan
Journal of Innovation and Research in Primary Education Vol. 4 No. 3 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jirpe.v4i3.1506

Abstract

Public relations management plays a strategic role in building and maintaining a positive image and improving the performance of educational institutions in the midst of evolving social dynamics. This article aims to analyze the public relations strategies that can be effectively implemented, the challenges faced in their implementation, and the long-term implications for the reputation and sustainability of educational institutions. Through a qualitative-descriptive approach and literature study, it is found that well-managed public relations can strengthen internal and external communication, build public trust, and support the achievement of the institution's vision and mission. However, challenges such as limited resources, internal resistance, and changes in communication technology demand continuous adaptation and innovation. The implications of effective public relations management not only impact on public perception, but also on increasing participation, the quality of education services and the competitiveness of the institution. Therefore, strengthening the capacity of public relations is one of the strategic keys in the management of modern educational institutions.
Usability Analysis of Digital Learning Media Based on Google Sites Using the SUS Scale Rostika, Neneng; Abidin, Yunus; Kurniawan, Dede Trie
Journal of Basic Education Research Vol 6 No 3 (2025): September
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jber.v6i3.1860

Abstract

Purpose of the study: This study aims to evaluate the usability of digital learning media developed using Google Sites through a systematic and standardized measurement approach. The main focus is to identify whether the media is easy to use, engaging, and acceptable from the users’ perspective. Methodology: This study employed the System Usability Scale (SUS) method, combined with a literature review of related studies. The SUS questionnaire was used as the main tool for data collection, while scoring and analysis were performed with standardized calculation procedures to evaluate usability outcomes. Main Findings: The results showed that the digital learning media developed with Google Sites achieved an average SUS score of 79. This score falls into the “Good” category, equivalent to a grade scale of C, and is classified as “acceptable.” Users demonstrated positive perceptions regarding its usability, indicating effectiveness while also highlighting the need for further development. Novelty/Originality of this study: This study provides new insights into usability evaluation of Google Sites as a digital learning medium using the SUS method. It contributes by highlighting practical user perceptions and offering evidence-based recommendations for further improvement, thereby expanding knowledge about effective integration of accessible online platforms in education.
Co-Authors Dede Trie Kurniawan Karmilah, Lilah Kartini, Eni Kusuma, Zakia Nur Aras Wiguna Sofyan Iskandar, Sofyan Yunus Abidin