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All Journal Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Comparative : Ekonomi Dan Bisnis
Herlianto, Danil
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Economics, Econometrics & Finance

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Peran Influencer Media Sosial dan Herd Behavior Terhadap Keputusan Pembelian Produk Fashion Pada Mahasiswa Universitas Bangka Belitung Maulana, Muhammad Yusuf; Herlianto, Danil; Putri, Dea Nazila; Veren, Veren; Putra, Agung Rizky
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 27 No 2 (2025): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v27i2.1985

Abstract

The rapid development of social media has transformed consumer behaviour, particularly among younger generations in their purchasing decisions regarding fashion products. This study aims to explore the role of social media influencers in shaping consumer herd behaviour, and how these factors influence purchasing decisions among students at the University of Bangka Belitung. Employing a qualitative descriptive approach, primary data were collected through closed-ended questionnaires distributed to students who are active social media users and have experience in purchasing fashion products. The findings indicate that influencers contribute to creating positive perceptions of products through visual content and engaging personal narratives, while herd behaviour emerges from the tendency to follow trends and collective decisions within one's social environment. Students often make purchasing decisions not solely based on personal need but as a response to social pressure and a desire to stay relevant with prevailing trends. This research highlights the significance of understanding social dynamics in digital spaces to develop more context-sensitive and relevant marketing strategies for younger consumers. Abstrak Perkembangan media sosial telah mendorong perubahan perilaku konsumsi di kalangan generasi muda, termasuk dalam keputusan pembelian produk fashion. Penelitian ini bertujuan untuk memahami peran influencer media sosial dalam membentuk herd behavior konsumen serta bagaimana kedua faktor tersebut memengaruhi keputusan pembelian mahasiswa Universitas Bangka Belitung. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui penyebaran kuesioner tertutup kepada mahasiswa yang aktif menggunakan media sosial dan memiliki pengalaman melakukan pembelian produk fashion. Temuan menunjukkan bahwa influencer berkontribusi dalam menciptakan persepsi positif terhadap produk melalui konten visual dan narasi personal yang menarik, sedangkan herd behavior muncul dari kecenderungan mengikuti tren dan keputusan kolektif lingkungan sosial. Mahasiswa cenderung melakukan pembelian bukan semata-mata atas dasar kebutuhan, melainkan dorongan sosial dan keinginan untuk tidak tertinggal tren. Penelitian ini menyoroti pentingnya memahami dinamika sosial dalam ranah digital untuk menyusun strategi pemasaran yang lebih kontekstual dan relevan bagi konsumen muda
THE DOMINO EFFECT OF TIN CORRUPTION: ANALYSIS OF ECONOMIC GROWTH, WORKFORCE QUALITY, AND COMMUNITY WELFARE AT THE PROVINCE BANGKA BELITUNG Fathurahman, Ezaky; Herlianto, Danil; Caressa, Dinda; Rafita, Rafita; Putri, Aning Kesuma
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 3 (2025): August
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i3.13135

Abstract

The purpose of this study is to see how corruption in the tin mining sector has an impact on economic growth, labor quality, and community welfare in the Bangka Belitung Islands Province. This study shows that using secondary data for the 2015–2023 period and the multiple linear regression method, corruption has a negative impact on the regional economy by reducing revenue used for infrastructure development and public services. The situation in the region is getting worse due to the high dependence on the mining industry which is not environmentally friendly. Agricultural and fishery yields declined due to water pollution, soil degradation, and loss of productive land. This reduces the competitiveness of other economic sectors. This causes economic growth to stagnate and society increasingly depends on fluctuations in commodity prices around the world. In addition, corruption prevents the improvement of the quality of the local workforce due to a lack of investment in skills education and training. Only a highly skilled workforce can compete in the mining sector, as non-transparent recruitment practices and nepotism exacerbate social inequality. Limited access to secondary and tertiary education reduces people's opportunities to contribute to more productive economic sectors. From a welfare perspective, corruption leads to inequality in the distribution of profits from the mining sector, which benefits a handful of economic elites, while the majority of people remain poor and face difficulties in obtaining basic services such as health and education. In addition to damaging ecosystems, uncontrolled mining exploitation reduces natural resources necessary for daily life. To improve community welfare and ensure sustainable economic growth in Bangka Belitung, this study recommends increased transparency in natural resource management, and mining governance reform
Co-Authors Aning Kesuma Putri, Aning Kesuma Caressa, Dinda Fathurahman, Ezaky Maulana, Muhammad Yusuf Putra, Agung Rizky Putri, Dea Nazila Rafita, Rafita Veren, Veren