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All Journal Journal of Social Commerce Jurnal Ekonomi Akuntansi Manajemen Agribisnis
Fitrah, Mutia Salsanu
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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University Student Vulnerability to Phishing in Digital Banking across Social Platforms Fitrah, Mutia Salsanu; Ramadhani, Sri; Syakir, Ahmad
Journal of Social Commerce Vol. 5 No. 2 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i2.166

Abstract

Human fallibility to phishing is not the byproduct of ignorance anymore, but the one kept alive by the very structure of digital existence. The aesthetic of deception finds a fertile ground in the repetitiveness of trust, the aesthetic of familiarity, and fluid choreography of the communication process that occurs via a platform. The current paper investigates the effect that can be observed in students of Indonesian universities who, due to their exposure to mobile banking and messaging culture, do not regard phishing as a perversion but as something that may appear to be reality. The research, which is based on in-depth interviews, baffles the conclusion that deception is not triumphing with tricky technical challenges rather with social engineering that hopscotches through interpersonal pathways, uses institutional jargon, and play with emotional instinct. Subjects were not blind to the danger. They are weak, instead, because of the same set of circumstances that conditions them to act quickly, to accept as true signals that are visually consistent, and to place the value of the urgent ahead of checking. This evidence means that the issue is not the absence of awareness but the weakness of awareness in the face of pressure. Therefore, there is a need to change the way the digital vulnerability is thought of. Security should not be a personal issue that creates a vacuum out of a context. Rather, it needs to be regarded as a social/infrastructural question, one that is informed by design, by platform logic, by the relational predilections by which we characterize our everyday digital practice.
STRATEGI PENINGKATAN DAYA SAING DALAM BISNIS MINUMAN BOBA: STUDI KASUS PADA MINUMAN BOBA NAYNAY JALAN DURUNG, MEDAN, SUMATERA UTARA Fitrah, Mutia Salsanu; Karo-Karo , Muhammad Fuazan; Sitorus, Siti Ghadizah Nur; Zainarti, Zainarti
JURNAL EKONOMI AKUNTANSI MANAJEMEN AGRIBISNIS Vol 2 No 2 (2024): Juli-Desember 2024
Publisher : Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jurekma.v2i2.245

Abstract

The boba beverage business is experiencing significant growth in the domestic market, but competition in the industry is intensifying. This study aims to identify and analyze strategies that can be used by boba beverage businesses to improve competitiveness. A descriptive qualitative approach is used to examine aspects that affect competitiveness, such as product innovation, marketing strategy, quality management, and adaptation to consumer preferences. The results of this study include SWOT analysis, the resulting strategies include developing taste innovation, building a competitive business system, optimizing technology-based marketing, and improving financial statements and geographic expansion. In addition, the importance of halal certification to improve product competitiveness was highlighted. Although NAYNAY Boba does not yet have halal certification, the government is expected to increase education to MSMEs on the importance of this certification. This research provides practical guidance for boba beverage businesses to compete in an increasingly competitive industry through innovation, technology-based marketing, and halal certification.
Co-Authors Karo-Karo , Muhammad Fuazan Ramadhani, Sri Sitorus, Siti Ghadizah Nur Syakir, Ahmad Zainarti Zainarti