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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)
Arsya Arba
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Dentistry Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengembangan Produk Wirausaha Berbasis Kesehatan dan Wisata untuk Mencetak Wirausaha Muda Berbasis Potensi Lokal Untung Novianto; Nina Gartika; Riandi Alfin; Debby Nashania; Arsya Arba
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 3 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i3.2521

Abstract

This community service aims to develop local potential through the integration of health-based products and tourism, in order to create young entrepreneurs in partner villages. The focus of community service is directed at processing herbal products that have added value as part of ecotourism and health tourism. The implementation method uses the Participatory Action Research (PAR) approach by actively involving local communities in every stage of the activity, starting from identifying potential, training, production to marketing. This activity has succeeded in empowering 20 participants who are members of the local young entrepreneur group. The results of the community service show an increase in production capacity, understanding of the concept of herbal product branding, and skills in tourism-based digital marketing. This program has an impact on the formation of the identity of local superior products and strengthening the potential of herbal-based tourist villages.
Pengembangan UMKM Kreatif Berbasis Experiential Marketing dengan Integrasi Healthy Tourism dan Spiritual Tourism pada Wilayah Aisyiyah Jawa Barat Untung Novianto; Nina Gartika; Arsya Arba
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 3 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i3.2546

Abstract

This community engagement program aims to enhance the capacity of the BUEKA community under the West Java Aisyiyah Regional Leadership by implementing experiential marketing integrated with healthy and spiritual tourism concepts. The activity applied the Participatory Action Research (PAR) method, focusing on empowering 20 members of the ABS Cooperative's UMKM group. The outcomes indicate a significant improvement in product development, spiritually rooted brand identity, and visitor involvement in healthy-religious tourism packages. Strengthening digital marketing, creating healthy-spiritual travel itineraries, and community engagement networks are strategic outputs that directly impact the partners’ capabilities and competitiveness.
Co-Authors Debby Nashania Nina Gartika Riandi Alfin Untung Novianto