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p-Index From 2021 - 2026
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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)
Arsya Arba
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Dentistry Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengembangan Produk Wirausaha Berbasis Kesehatan dan Wisata untuk Mencetak Wirausaha Muda Berbasis Potensi Lokal Untung Novianto; Nina Gartika; Riandi Alfin; Debby Nashania; Arsya Arba
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 3 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i3.2521

Abstract

This community service aims to develop local potential through the integration of health-based products and tourism, in order to create young entrepreneurs in partner villages. The focus of community service is directed at processing herbal products that have added value as part of ecotourism and health tourism. The implementation method uses the Participatory Action Research (PAR) approach by actively involving local communities in every stage of the activity, starting from identifying potential, training, production to marketing. This activity has succeeded in empowering 20 participants who are members of the local young entrepreneur group. The results of the community service show an increase in production capacity, understanding of the concept of herbal product branding, and skills in tourism-based digital marketing. This program has an impact on the formation of the identity of local superior products and strengthening the potential of herbal-based tourist villages.
Pengembangan UMKM Kreatif Berbasis Experiential Marketing dengan Integrasi Healthy Tourism dan Spiritual Tourism pada Wilayah Aisyiyah Jawa Barat Untung Novianto; Nina Gartika; Arsya Arba
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 3 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i3.2546

Abstract

This community engagement program aims to enhance the capacity of the BUEKA community under the West Java Aisyiyah Regional Leadership by implementing experiential marketing integrated with healthy and spiritual tourism concepts. The activity applied the Participatory Action Research (PAR) method, focusing on empowering 20 members of the ABS Cooperative's UMKM group. The outcomes indicate a significant improvement in product development, spiritually rooted brand identity, and visitor involvement in healthy-religious tourism packages. Strengthening digital marketing, creating healthy-spiritual travel itineraries, and community engagement networks are strategic outputs that directly impact the partners’ capabilities and competitiveness.
Pembentukan Kelompok Sadar Wisata Pada Desa Cipaganti Garut Jawa Barat Untung Novianto; Arsya Arba
JURPIKAT Vol 7 No 2 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i2.3161

Abstract

This community service activity aims to form a Tourism Awareness Group as a forum for organizing the community in managing the potential of coffee agrotourism in Cipaganti Village, Garut Regency, West Java. This village has superior potential in the form of Arabica coffee and Ateng coffee which have not been managed optimally due to the absence of community-based tourism institutions. The approach used is Participatory Action Research PAR which emphasizes active community participation in every stage of the activity from identifying planning problems to evaluation. The expected result is the formation of Pokdarwis which functions as a driver of the local economy, increasing community capacity in tourism management and increasing the added value of coffee products through tourism-based processing and marketing. The findings of the activity show that strengthening community-based institutions is able to increase collective awareness of the community in managing village potential and opening up new economic opportunities based on sustainable tourism.
Co-Authors Debby Nashania Nina Gartika Riandi Alfin Untung Novianto