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All Journal JURNAL FARMASIMED (JFM) International Journal of Science and Society (IJSOC) Jurnal Janata
Faizatun
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Civil Engineering, Building, Construction & Architecture Engineering Environmental Science Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Transportation

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PEMANFAATAN KECOMBRANG (ETLINGERA ELATIOR) SEBAGAI MINUMAN KESEHATAN TRADISIONAL DI DESA PUTAT NUTUG Nugroho, Gumilar Adhi; Faizatun; Marwati, Umi; Pratita, Rasta naya; Kurniawan, Fajar Ary
Jurnal JANATA Vol. 5 No. 1 (2025): Jurnal Janata
Publisher : Program Studi Teknik Sipil Fakultas Teknik Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/41zm5871

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan warga Desa Putat Nutug, Kecamatan Ciseeng, Kabupaten Bogor, mengenai pemanfaatan tanaman kecombrang (Etlingera elatior) sebagai minuman kesehatan. Kegiatan dilakukan melalui penyuluhan, pelatihan, serta evaluasi pre dan posttest. Hasil menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta pada tiga aspek utama: pengenalan tanaman kecombrang, manfaat kesehatan, dan teknik pengolahan. Peningkatan nilai rata-rata dan penurunan standar deviasi pada beberapa aspek mengindikasikan efektivitas metode edukatif yang diterapkan. Kegiatan ini diharapkan menjadi pemicu lahirnya usaha lokal berbasis produk alam serta meningkatkan kesadaran masyarakat terhadap potensi tanaman lokal.
Analysis of the Influence of Brand Association, Brand Image, Brand Awareness, and Brand Loyalty on Brand Equity of Telon Oil Indrayana, Rony; Faizatun; Derriawan
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1121

Abstract

This research aims to analyze the influence of brand association, brand image, brand awareness, and brand loyalty on brand equity of telon oil. This research uses a quantitative approach with the sample in the study being women or men aged 25 – 55 years and who have used My Baby telon oil. In carrying out this research, researchers used data analysis methods using the Likert scale measurement method, questionnaire data analysis using the SPSS 26 statistical program with the SEM SmartPLS method. The research results show several important findings regarding the relationship between the main variables in the context of Brand Equity. First, Brand Association (X1) significantly influences Brand Equity (Z) and Brand Loyalty (Y). Second, Brand Awareness (X2) has a significant influence on Brand Loyalty (Y), but not on Brand Equity (Z). Third, Brand Image (X3) significantly influences Brand Equity (Z), but not significantly on Brand Loyalty (Y). Apart from that, Brand Loyalty (Y) was also found to have a significant influence on Brand Equity (Z). These findings provide important insights for marketing and brand management strategies to strengthen key aspects that influence consumer perception and loyalty towards brands.
Competitive Advantage Strategies to Improve the Business Performance of PT. XYZ's Cosmetic Products Permanakusumah, Oki; Faizatun; Deriawan
Jurnal FARMASIMED (JFM) Vol 8 No 1 (2025): Jurnal Farmasimed (JFM)
Publisher : Fakultas Farmasi Institut Kesehatan Medistra Lubuk Pakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35451/1dby8365

Abstract

This study aims to analyze and formulate a competitive business strategy for PT. XYZ to enhance its corporate performance. The research employs a qualitative descriptive method with a quantitative approach. Primary data were obtained through FGDs and in-depth interviews with ten informants, while secondary data were sourced from literature and company reports. Data processing involved four interrelated methods: the IFE and EFE matrices to analyze internal and external factors, the SWOT, IE, and Grand Strategy matrices to determine alternative business strategies, and the QSPM method to establish strategic priorities. The findings indicate that PT. XYZ's strategies include affordable pricing, product variations, branding, and extensive distribution. Internal and external factor analysis resulted in IFE and EFE scores of 2.60, placing the company in the "Hold and Maintain" quadrant, with a focus on product development and market penetration. The grand strategy matrix positions the company in Quadrant 1, highlighting its potential to capitalize on opportunities through an aggressive business strategy. Competitive analysis identifies PT. Mandom Indonesia as the strongest competitor, with a score of 3.3. The SWOT analysis produced seven key competitive strategies, including optimizing machinery for product innovation, external collaboration, sales system integration, internal coaching, strengthening digital media presence, utilizing locally sourced materials with international quality standards, and adaptive planning for regulatory changes. The highest QSPM score (5.40) was achieved by the strategy of optimizing custom machinery for innovative and hard-to-replicate products. It is recommended to maintain the existing strategy, monitor performance, and continuously innovate.
Co-Authors Deriawan Derriawan Gumilar Adhi Nugroho Indrayana, Rony Kurniawan, Fajar Ary Marwati, Umi Permanakusumah, Oki Pratita, Rasta Naya