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All Journal Jurnal Manajemen Bisnis Kewirausahaan
Puji Indah Rahayu
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Economics, Econometrics & Finance

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Pengaruh Harga Jual, Biaya Operasional dan Pendapatan terhadap Laba Usaha Puji Indah Rahayu; Indah Dewi Mulyani; Hendri Sucipto; Andi Yulianto; Nur Afridah
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2905

Abstract

This study aims to determine the effect of selling price, operating costs, and income on traders' business profits at the Bulakamba Traditional Market, both partially and simultaneously. The research method used is a quantitative approach with data collection techniques through questionnaires. The sample consisted of 177 respondents, determined using the Slovin formula from a total population of 318 traders. The results show that partially, selling price has a positive and significant effect on business profit, operating costs have a positive and significant effect on business profit, and income also has a positive and significant effect on business profit. Simultaneously, selling price, operating costs, and income significantly affect the business profit of the traders.
Co-Authors Andi Yulianto Hendri Sucipto Indah Dewi Mulyani Nur Afridah