Garuda - Garba Rujukan Digital

Pengaruh Harga Tiket, Biaya Promosi, dan Pengelolaan Keuangan Terhadap Retribusi Pendapatan Pariwisata : Studi Kasus di Pantai Randusanga Indah Brebes Yolanda Fachrunnissa; Indah Dewi Mulyani; Nur Afridah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tight tourism competition greatly influences income levies which greatly influence the sustainability of tourism. The Marketing concept itself is an activity that relies on the ability of the Pokdarwis or (management) team to make tourists trust and believe in the rides or facilities offered. So to increase tourism revenue levies, managers must pay attention to ticket prices, promotional costs and financial management. The purpose of this research is to determine and analyze the influence of: 1) ticket prices on revenue levies, 2) promotional costs on revenue levies, 3) financial management on revenue levies, and 4) ticket prices, promotional costs, and financial management on revenue levies in general. Simultaneously at Randusanga Beach, Brebes. The research population was 4,629 visitors. Sampling for this research used the Slovin formula using an incidental technique of 98 samples. The data used is primary data from respondents' questionnaire answers. Hypothesis testing uses SPSS 25. The theoretical basis used is ticket prices, promotional costs, financial management and income levies. The research results show that the ticket price (X1) is 3,697 at the α = 5% test level. Meanwhile, the t table value (df=n-k) or (df = 98-3-1) at the 0.05 test level is known to be 1.98525, Promotion Costs (X2) is 3.697 at the α = 5% test level. Meanwhile, the t table value (df=n-k) or (df = 98-3-1) at the 0.05 test level is known to be 1.98525, Financial Management (X3) is 8.202 at the α = 5% test level. Meanwhile, the t table value (df=n-k) or (df = 98-3-1) at the 0.05 test level is known to be 1.98525. Ticket prices, promotional costs and financial management simultaneously have a significant and significant effect on tourism income at Randusanga Beach, Brebes. The variables of ticket prices, promotional costs and financial management simultaneously influence and significantly influence tourism revenue levies at Randusanga Beach, Brebes, amounting to 63.60%, and the remaining 36.40% is influenced by variables not examined in this research.

Pengaruh Daya Tarik Iklan, Kualitas Produk, Citra Merek, Serta Harga Terhadap Keputusan Pembelian Luwak White Coffee Di Toko Virdasari Desa Sitanggal Kabupaten Brebes Siti Marselia; Aisyah Nur Rismayanti; Khalid Iskandar; Indah Dewi Mulyani; Nur Afridah
CiDEA Journal Vol. 2 No. 2 (2023): Desember : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1369

One of the new beverage or food industry competitions that are ready to compete and enter the market nationally is the white coffee industry. Efforts to increase promotion, price adjustments, and product quality, or need to carry out a more effective marketing strategy in accordance with the findings of market research conducted. The purpose of this study is to analyze the influence of advertising attractiveness, product quality, brand image, and price on purchasing decisions for Luwak White Coffee drinks. The quantitative approach method carried out is based on concrete research data, which is a numerical value that will be measured by statistics as a calculation test tool and related to problems, resulting in a conclusion. The population of this study was consumers of Luwak White Coffee drinks at the Virdasari store in SiDate Village. The sample was obtained from subjects 25% of the population of 332 people, obtained 83 respondents. The research instrument used is the primary data from filling out the questionnaire. The results of the study found that advertising attractiveness does not affect purchasing decisions, product quality does not affect purchasing decisions, brand image does not affect purchasing decisions, price affects purchasing decisions. Simultaneously, advertising attractiveness, product quality, brand image and price influence purchasing decisions at Toko Virdasari Desa SiDate

Analisis Pengaruh Motivasi, Budaya Organisasi dan Lingkungan Kerja terhadap Kinerja Karyawan Di Yogya Mall Brebes Herawati, Tri; Gian Fitralisma; Indah Dewi Mulyani; Muhammad Syaifulloh
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 15 No 2 (2022): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v15i2.869

This study aims to determine the effect of motivation, organizational culture, and work environment on employee performance at Yogya Mall Brebes. Methods of collecting data by observing, interviewing and distributing questionnaires to respondents of employees of Yogya Mall Brebes through offline using a questionnaire. The population of Yogya Mall's fashion division employees is 40 employees. The data analysis method is using multiple regression analysis using spss 22. The results of the multiple regression test show that the partial t test of the motivation variable has a positive effect on employee performance with a tcount value of 2.680 > from 1.68830 with a significant level of 0.02 the level is smaller of 0.05, the Organizational Culture variable has a positive effect on employee performance with a tcount value of 1.943 > from 1.68830 with a significant level of 0.00 the level is smaller than 0.05, the Organizational Culture variable has a positive effect on employee performance with a tcount value of 1.690 > from 1.68830 with a significant level of 0.003 the level is smaller than 0.05, has a positive effect on employee performance at Yogya Mall Brebes. Then simultaneously (F) Fcount of 2.941 > Ftable 2.87 with a probability of 0.01 <0.05, then the hypothesis that all independent variables have a simultaneous effect can be accepted.

Pengaruh Fitur Live Streaming, Diskon Harga Dan Ulasan Produk Terhadap Keputusan Pembelian Pos Grosir Ecer (Pge) Pada Aplikasi Shopee Cintami Ira Yuniar; Muhammad Syaifulloh; Roni Roni; Indah Dewi Mulyani
JURNAL ILMIAH NUSANTARA Vol. 1 No. 5 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i5.2609

This research aims to determine the influence of the Live Streaming Feature, Price Discounts and Product Reviews on Poss Wholesale Retail (PGE) Purchasing Decisions on the Shopee application. This research uses a quantitative approach to measure the influence of live streaming features, price discounts and product reviews on Poss consumer purchasing decisions Wholesale Retail (PGE) official store via the Shopee application with 100 respondents adopting Partial Least Sequare (PLS).The research results show T-Statistics 2.955> 1.96 and P-Values 0.003 < 0.05 so that H1 is accepted and it can be concluded that the live streaming feature has an influence on purchasing decisions. On the price discount indicator, the results of the research show that the significance value seen from the T-Statistics is 6.430> 1.96 and P-Values 0.003 < 0.05 so that H2 is accepted and it can be concluded that price discounts have a significant influence on purchasing decisions. Then for the product review indicator, the research results show that the significance value formed is smaller than α = 0.05, namely 0.000. From these results, it can be seen that T-Statistics is 5.806> 1.96 and P-Values 0.000 < 0.05 so that H3 is accepted and it can be concluded that product reviews have a significant influence on purchasing decisions for Official Wholesale Retailers (PGE) via the Shopee application.

Pengaruh Literasi Keuangan, Inklusi Keuangan, Dan Sumber Modal Terhadap Pengelolaan Keuangan UMKM Di Kecamatan Jatibarang Kabupaten Brebes Yasminudin Yasminudin; Indah Dewi Mulyani; Nur Afridah
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 4 (2024): Agustus : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i4.2134

This research was conducted on MSMEs throughout Jatibarang District, Brebes Regency. This research aims to determine the influence of financial literacy, financial inclusion and capital sources on MSME financial management. This research is a type of quantitative research. The data collection method used in this research was by distributing questionnaires to MSME actors selected as samples. The sample for this research was 100 MSME actors, using a sample, namely non-probability sampling with a purposive sampling technique. The data analysis for this research is multiple linear regression analysis assisted by tools in the form of SPSS version 25. The data obtained is primary data, while secondary data is obtained from other media such as books and journals related to the focus of this research. The results of this research show that financial literacy has a significant effect on the financial management of MSMEs with a t table value of (4.801 > 2.626) and a significant value of (0.000 < 0.05), financial inclusion has no effect but there is a relationship between financial inclusion and financial management with The calculated t value is smaller than the t table value, namely (2.115 < 2.626) while it is significant, namely (0.037 < 0.05, and the source of capital does not have a significant effect on financial management with the calculated t value being greater than the t table value, namely (1.679 < 2,626). Meanwhile, the significant value is (0.096 > 0.05). Then the results of the simultaneous test show that the variables financial literacy, financial inclusion, and capital sources have an effect on MSME financial management with the significance value obtained being less than 0.05, or F calculated is greater than F table = 42.254 greater than 3.089.

Pengaruh Sistem Pembayaran Digital, Cita Rasa dan Harga Terhadap Keputusan Pembelian di Rajaswa Coffee Aisyah Amini; Dwi Harini; Indah Dewi Mulyani
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.1825

Research carried out at Rajaswa Coffee, Sitangan Village, Bulakamba District, Brebes Regency. This research aims to determine the influence of digital payment systems, taste and price on purchasing decisions at Rajaswa Coffee. This research is a type of quantitative research. The data collection method used in this research was by interviewing the owner of Rajaswa Coffee and distributing questionnaires. The sample for this research was 90 people who had made purchases at Rajaswa Coffee, using sampling, namely non-probability sampling with a purposive sampling technique. Data analysis in this research is multiple linear regression analysis assisted by SPSS tools. The data obtained is primary data, secondary data is obtained from other media sources such as books and journals related to the focus of this research. The research results show that the digital payment system has a significant influence on purchasing decisions at Rajaswa Coffee, taste has a significant influence on purchasing decisions at Rajaswa Coffee and price has a significant influence on purchasing decisions at Rajaswa Coffee. Then, the results of the simultaneous test show that the influence variables of the digital payment system, taste and price influence purchasing decisions at Rajaswa Coffee.

Pengaruh Literasi Keuangan, Gaya Hidup dan Pengendalian Diri Terhadap Perilaku Konsumtif Mahasiswa FEB Universitas Muhadi Setiabudi Anesa Sintya Wati; Indah Dewi Mulyani; Yenny Ernitawati
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2125

This research was conducted to determine the influence of financial literacy, lifestyle and self-control on the consumer behavior of FEB Muhadi Setiabudi University students. This research method is a quantitative method, by collecting respondent data by distributing questionnaires to students using gform. The population of this study was 492 students. Using the Slovin formula, the sample results were 85 students. The sampling technique uses nonprobability sampling with a purposive sampling method, data analysis tools use SPSS 25. The results of this study state: 1) Financial literacy (X1) partially does not have a significant influence on consumer behavior, 2) Lifestyle (X2) partially partially has a significant effect in a positive direction on consumptive behavior, 3) Self-control (X3) partially has a significant effect in a negative direction on consumptive behavior and 4) simultaneously the variables of financial literacy, lifestyle and self-control have an effect on consumptive behavior.

Analisis Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Sofy Elektronik dan Meubel di Kecamatan Losari) Dimas Shobikhatunnisa; Indah Dewi Mulyani; Muhammad Syaifulloh
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Abstrak Tujuan dalam penelitian ini untuk menguji dan menganalisis apakah kualitas produk, harga promosi berpengaruh terhadap keputusan pembelian. Penelitian ini dilakukan di Sofy Elektronik dan Meubel, Losari menggunakan metode kuantitatif dengan membagikan kuesioner kepada pelanggan melalui angket dan google form. Dengan sampel 80 responden. Kemudian data dikumpulakan dan diproses menggunakan SPSS versi 22 dengan teknik analisis menggunakan uji instrumen yaitu uji validitas dan uji reliabilitas, uji analisis berganda, uji asumsi klasik yaitu uji normalitas, uji heteroskedastisitas, uji multikolinieritas dan uji hipotesis yaitu uji parsial (t), uji simultan (f) dan uji koefisien determinasi (R2) untuk melihat pengaruh dari masing-masing variabel. Penelitian ini memiliki hasil secara parsial menunjukan variabel kualitas produk tidak berpengaruh terhadap keputusan pembelian, harga dan promosi berpengaruh terhadap keputusan pembelian. Kemudian kualitas produk, harga dan promosi secara simultan berpengaruh terhadap keputusan pembelian hal ini dapat dibuktikan dari hasil uji f hitung > f tabel. Dan kekuatan hubungan antara variabel kualitas produk (X1), harga (X2) dan promosi (X3) terhadap keputuan pembelian (Y) sebesar 99,6% selebihnya sebesar 0,4% dipengaruhi oleh faktor lain. Kata Kunci: Kualitas Produk, Harga, Promosi, Keputusan Pembelian. Abstract The purpose of this study is to test and analyze whether product quality, promotional prices have an effect on purchasing decisions. This research was conducted at Sofy Electronics and Furniture, Losari using quantitative methods by distributing questionnaires to customers through questionnaires and google forms. With a sample of 80 respondents. Then the data were collected and processed using SPSS version 22 with analytical techniques using instrument tests, namely validity and reliability tests, multiple analysis tests, classical assumption tests, namely normality tests, heteroscedasticity tests, multicollinearity tests and hypothesis tests, namely partial tests (t), simultaneous tests (f) and test the coefficient of determination (R2) to see the effect of each variable. This study has partial results showing product quality variables have no effect on purchasing decisions, price and promotions affect purchasing decisions. Then product quality, price and promotion simultaneously affect the purchase decision this can be proven from the results of the test f count > f table. And the strength of the relationship between product quality (X1), price (X2) and promotion (X3) variables on purchasing decisions (Y) is 99.6%, the rest 0.4% is influenced by other factors. Keywords: Product Quality, Price, Promotion, Purchase Decision.

Analisis Pengaruh Motivasi, Budaya Organisasi dan Lingkungan Kerja terhadap Kinerja Karyawan Di Yogya Mall Brebes Herawati, Tri; Gian Fitralisma; Indah Dewi Mulyani; Muhammad Syaifulloh
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 15 No 2 (2022): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v15i2.869

This study aims to determine the effect of motivation, organizational culture, and work environment on employee performance at Yogya Mall Brebes. Methods of collecting data by observing, interviewing and distributing questionnaires to respondents of employees of Yogya Mall Brebes through offline using a questionnaire. The population of Yogya Mall's fashion division employees is 40 employees. The data analysis method is using multiple regression analysis using spss 22. The results of the multiple regression test show that the partial t test of the motivation variable has a positive effect on employee performance with a tcount value of 2.680 > from 1.68830 with a significant level of 0.02 the level is smaller of 0.05, the Organizational Culture variable has a positive effect on employee performance with a tcount value of 1.943 > from 1.68830 with a significant level of 0.00 the level is smaller than 0.05, the Organizational Culture variable has a positive effect on employee performance with a tcount value of 1.690 > from 1.68830 with a significant level of 0.003 the level is smaller than 0.05, has a positive effect on employee performance at Yogya Mall Brebes. Then simultaneously (F) Fcount of 2.941 > Ftable 2.87 with a probability of 0.01 <0.05, then the hypothesis that all independent variables have a simultaneous effect can be accepted.

Pengaruh Daya Tarik Iklan, Kualitas Produk, Citra Merek, Serta Harga Terhadap Keputusan Pembelian Luwak White Coffee Di Toko Virdasari Desa Sitanggal Kabupaten Brebes Siti Marselia; Aisyah Nur Rismayanti; Khalid Iskandar; Indah Dewi Mulyani; Nur Afridah
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1369

One of the new beverage or food industry competitions that are ready to compete and enter the market nationally is the white coffee industry. Efforts to increase promotion, price adjustments, and product quality, or need to carry out a more effective marketing strategy in accordance with the findings of market research conducted. The purpose of this study is to analyze the influence of advertising attractiveness, product quality, brand image, and price on purchasing decisions for Luwak White Coffee drinks. The quantitative approach method carried out is based on concrete research data, which is a numerical value that will be measured by statistics as a calculation test tool and related to problems, resulting in a conclusion. The population of this study was consumers of Luwak White Coffee drinks at the Virdasari store in SiDate Village. The sample was obtained from subjects 25% of the population of 332 people, obtained 83 respondents. The research instrument used is the primary data from filling out the questionnaire. The results of the study found that advertising attractiveness does not affect purchasing decisions, product quality does not affect purchasing decisions, brand image does not affect purchasing decisions, price affects purchasing decisions. Simultaneously, advertising attractiveness, product quality, brand image and price influence purchasing decisions at Toko Virdasari Desa SiDate

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