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All Journal Jurnal Pengabdian kepada Masyarakat Toba: Journal of Tourism, Hospitality, and Destination
Rifka Simbolon
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Optimalisasi Pengelolaan Homestay sebagai Alternatif Akomodasi Wisata Studi Kasus: Destinasi Pulau Pahawang Rifka Simbolon; Yunita Fitri Yanti; Yudha Sakti Pratama
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.6000

Abstract

Homestay is one of the alternative forms of accommodation that has been rapidly developing in community-based tourism areas. As part of sustainable tourism development strategies, homestays are expected not only to provide lodging but also to serve as a medium for interaction between tourists and local communities. This study aims to evaluate the implementation of homestay business standards based on the Regulation of the Ministry of Tourism and Creative Economy Number 9 of 2014 in Pahawang Island Tourism Village, Punduh Pidada Subdistrict, Pesawaran Regency. This research uses a qualitative approach with descriptive-analytical methods. Data were collected through field observation, in-depth interviews, documentation, and questionnaires involving eleven homestay units located in Dusun 3 Jelarangan. The results indicate that while most homestays meet the basic accommodation needs of tourists, they have not fully complied with national business standards. Two homestays were categorized as "good," while the remaining nine were classified as "adequate." Product aspects such as the availability of bedrooms and kitchens are generally fulfilled; however, safety facilities and supporting infrastructure remain inadequate. Service and management aspects are the main weaknesses, marked by the absence of Standard Operating Procedures (SOPs), administrative documentation, and training for homestay managers. The main barriers to standard implementation include limited resources, lack of understanding of regulations, and insufficient institutional support. In conclusion, homestays in Pahawang island hold great potential to be developed as competitive tourist accommodations. However, continuous assistance, managerial training, and integrated institutional support are needed to achieve optimal service quality and strengthen destination competitiveness.
PELATIHAN STANDARISASI HOMESTAY BERBASIS ASEAN SEBAGAI UPAYA PENINGKATAN DAYA TARIK WISATA DI LAMPUNG TIMUR Yunita Fitri Yanti; Rifka Simbolon; Yudha Sakti Pratama; Budi Rahman; Ratu Sinar Sari Tanjung
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 9 (2026): Februari 2026
Publisher : Bajang Institute

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Abstract

Pengelolaan homestay berstandar menjadi salah satu elemen penting dalam meningkatkan kualitas pelayanan dan daya tarik destinasi wisata, khususnya pada kawasan wisata yang dikunjungi wisatawan mancanegara. Lampung Timur, sebagai wilayah penyangga Taman Nasional Way Kambas, memiliki potensi besar dalam pengembangan homestay; namun sebagian besar pengelola belum menerapkan standar layanan, kebersihan, keamanan, dan pengelolaan usaha sesuai standar ASEAN. Kegiatan pengabdian kepada masyarakat berupa pelatihan standarisasi homestay berbasis ASEAN dilakukan dengan tujuan meningkatkan kapasitas pengelola homestay di Desa Labuhan Ratu IX. Penelitian ini menggunakan metode pelatihan partisipatif yang meliputi observasi, pemaparan materi, diskusi, pendampingan, serta pemberian fasilitas pendukung operasional. Hasil menunjukkan adanya peningkatan pengetahuan dan kesadaran pengelola terhadap pentingnya standar ASEAN, meskipun implementasinya masih menghadapi hambatan seperti keterbatasan fasilitas, belum adanya SOP tertulis, dan pengelolaan administrasi yang belum sistematis. Pelatihan ini memberikan kontribusi nyata terhadap peningkatan kualitas layanan homestay dan diharapkan mampu mendukung daya saing wisata Lampung Timur.
Co-Authors Budi Rahman Ratu Sinar Sari Tanjung Yudha Sakti Pratama Yunita Fitri Yanti