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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ilmiah Syi'ar
prasetyo, Eko yudi
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Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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MEMBANGUN KESADARAN PENDIDIKAN MELALUI PEMASARAN DIGITAL: STUDI KASUS KKN ITB AHMAD DAHLAN DALAM MEMPROMOSIKAN KULIAH DARING Herlianti, Raisah; Nurjannah; Jaya, Angkut; Uyun, Khoerotil; Hadzik, Khoirul; Deperi, Dedit; Ibrahim, Maulana Syarif; prasetyo, Eko yudi; Hutasoit, Maria Gloria; Wahono
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 04 (2024): Volume 09 No. 04 Desember 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

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Abstract

Akses terhadap pendidikan tinggi tetap menjadi tantangan besar bagi komunitas marginal di Indonesia yang sepenuhnya belum menyadari mamfaat kuliah daring, di mana hambatan ekonomi, geografis, dan informasi masih dominan. Dengan tema ”Kita Semua Berhak Berpendidikan Tinggi” , melalui Program Kuliah Kerja Nyata (KKN) Virtual ITB Ahmad Dahlan, menerapkan strategi pemasaran digital untuk meningkatkan kesadaran tentang pendidikan tinggi kuliah daring. Program ini menjangkau sepuluh lokasi yang berbeda-beda dengan audiens beragam, seperti siswa sekolah, pekerja/karyawan , ibu rumah tangga, dan organisasi pemuda, menggunakan metode inklusif seperti edukasi literasi digital, lokakarya pengelolaan keuangan, dan kampanye media sosial. Dengan adanya intervensi ini hasil yang diharapkan menunjukkan peningkatan pemahaman yang signifikan tentang fleksibilitas dan aksesibilitas pendidikan kuliah daring. Namun, tantangan infrastruktur dan finansial tetap menjadi hambatan utama. Studi ini menggali efektivitas strategi ini, dampaknya, serta menawarkan rekomendasi untuk memperluas inisiatif serupa di tingkat nasional.
Mediamorphosis in Kompas TV towards New Media Ramadoni, Muhamad Afdoli; Hayat, Vina Zahratul; Noor, Sihabudin; Prasetyo, Eko Yudi
Jurnal Ilmiah Syi'ar Vol 22, No 1 (2022): June 2022
Publisher : UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/syiar.v22i1.10430

Abstract

This study aims to determine the media transformation carried out by Kompas TV using the concept of mediamorphosis, which Roger Fidler initiated. The question in this research is how is the process of coevolution, convergence, and complexity in Kompas TV. This type of research is qualitative and uses content analysis. The object of this research is Kompas TV communication media accessed through kompas.tv.com. This study indicates that Kompas TV has changed its image and brand and provides digital optimization and automation services with quality, fast and safe artificial intelligence technology. So that it is a virtual product provider connected to PPOB that a broad audience can access. Kompas TV carries out media convergence activities: co-optation by combining print information technology and electronic media with analog formats into digital. In business, this corporate merged between Kompas Gramedia and PT. Trans Corporation in share ownership of PT. Cipta Megaswara Television. There is a change in habits in today's society from the conventional way of reading newspapers and watching television broadcasts to an instant and fast way by utilizing the development of digital technology.
Co-Authors Deperi, Dedit Hadzik, Khoirul Hayat, Vina Zahratul Herlianti, Raisah Hutasoit, Maria Gloria Ibrahim, Maulana Syarif Jaya, Angkut Muhamad Afdoli Ramadoni Nurjannah Sihabudin Noor, Sihabudin Uyun, Khoerotil Wahono