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All Journal Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat IJSS
Mardani Eka Ningrum
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Budaya Kewirausahaan Masyarakat Kawasan Wisata: Studi Kasus Komunitas Pedagang/UMKM di Wilayah Pantai Sayang Heulang Garut Mardani Eka Ningrum; Iyan Setiawan; Sri Dinarwati; Yandy Noviandri; Hari Satia Nugraha
Indonesian Journal of Social Science Vol. 3 No. 2 (2025): JULY- IJSS
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijss.v3i2.124

Abstract

Penelitian ini bertujuan untuk mengkaji budaya kewirausahaan yang berkembang di kalangan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di kawasan wisata Pantai Sayang Heulang, Kabupaten Garut. Fokus utama kajian ini adalah memahami nilai-nilai, sikap, dan praktik kewirausahaan yang diterapkan oleh masyarakat lokal dalam menjalankan usahanya di sektor pariwisata. Metode yang digunakan adalah pendekatan kualitatif dengan teknik observasi, wawancara mendalam, dan dokumentasi terhadap sejumlah pelaku UMKM. Hasil penelitian menunjukkan bahwa masyarakat memiliki semangat kewirausahaan yang tinggi, tercermin dari kemandirian usaha, kemampuan beradaptasi terhadap kebutuhan wisatawan, serta budaya gotong royong yang masih kuat. Namun demikian, pelaku usaha masih menghadapi berbagai kendala, seperti keterbatasan akses teknologi, pemasaran digital, dan ketergantungan pada musim wisata. Oleh karena itu, diperlukan dukungan berkelanjutan dari pemerintah dan lembaga terkait untuk memperkuat kapasitas wirausaha masyarakat lokal, melalui pelatihan, pendampingan, serta penguatan ekosistem usaha berbasis potensi lokal.
Pelatihan Kewirausahaan Digital dalam Meningkatkan Keterampilan Bisnis Mahasiswa Mardani Eka Ningrum; Sri Mulyeni; Mita Puspita; Aida Fitriani; Marzuki Marzuki
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 4 No. 2 (2026): April : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v4i2.2761

Abstract

This community service program aims to strengthen students' business skills through digital-based entrepreneurship training. The initiative responds to rapid technological development, requiring students to develop adaptive skills for building businesses in the digital realm to compete globally. Activities were designed using a participatory approach encompassing four stages: planning, training implementation, mentoring, and evaluation. The training combined material delivery, interactive discussions, case analysis, and hands-on practice based on the learning by doing principle, with practical sessions focused on creating digital business accounts and developing online marketing strategies. Results indicate a significant improvement in participants' knowledge and skills in digital entrepreneurship, as reflected in pre- and post-training evaluation scores and participants' ability to apply the learned material. The program also positively impacted students' motivation, creativity, and confidence in starting digital businesses. Throughout the activities, participants demonstrated active involvement and high enthusiasm, ultimately producing a simple business plan as a final achievement. Overall, this program contributes meaningfully to improving students' business competencies while fostering an independent and innovative entrepreneurial mindset. Continuous follow-up through mentoring programs and advanced training is recommended to ensure the benefits obtained can develop optimally.
Co-Authors Aida Fitriani Ari Satia Nugraha Dinarwati, Sri Iyan Setiawan Marzuki Mita Puspita Sri Mulyeni Yandy Noviandri