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All Journal Ensiklopedia of Journal JUSTICE: Journal of Social and Political Science
Falinda, Novia Sri
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Arts Humanities Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PERAN MEDIA DIGITAL PUBLIK RELATION DJP DALAM KAMPANYE PAJAK (CONTENT ANALYSIS PADA AKUN YOUTUBE @DitjenPajakRI) Falinda, Novia Sri; Arianto, Arianto; Mufidah, Imtiyaz Farras
Ensiklopedia of Journal Vol 7, No 4 (2025): Vol. 7 No. 4 Edisi 2 Juli 2025
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v7i4.3320

Abstract

Abstract: Digital media is now a strategic tool for government agencies in conveying messages and building relationships with the public. One of them is by using digital media (YouTube) as a means of information. This study aims to analyze the role of digital media Public Relations (PR) of the Directorate General of Taxes (DJP) in tax campaigns through the YouTube @DitjenPajakRI platform. This study uses a qualitative content analysis approach to campaign videos uploaded on the official DJP YouTube channel within a certain period of time. The results of the study show that PR DJP uses YouTube not only as an information medium, but also as an educational and persuasive tool in increasing public tax awareness. Campaign messages are packaged with an attractive visual style, a communicative narrative approach, and utilizing public figures to strengthen the impact of the message. In addition, interactions through comments and the number of views indicate quite high public participation. This study concludes that digital media, especially YouTube, has significant effectiveness in supporting PR DJP's communication strategy in socializing tax policies and obligations more widely and inclusively.Keywords: Digital Media, Public Relations, Tax Campaign, Directorate General of Taxes, Youtube.
Personal Branding dan Lifestyle Generasi Z di Tiktok : Analisis Konten pada Akun @fasmif_ Ati, Henny Dewi Laras; Falinda, Novia Sri
JUSTICE : Journal of Social and Political Science Vol 4 No 2 (2025): Vol 4 No 2 (2025): JUSTICE - Journal of Social and Political Science
Publisher : JUSTICE Journal Of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/g6wtz521

Abstract

Perkembangan media sosial tentunya menciptakan peluang baru bagi Gen Z untuk mengekspresikan dan mengidentifikasi Personal Branding. TikTok adalah salah satu platform yang paling baik menggabungkan hiburan, kreativitas, dan strategi untuk komunikasi merek pribadi. Penelitian ini bertujuan untuk menganalisis bagaimana konten dari akun @fasmif_ merepresentasikan gaya hidup dan Personal Branding Gen Z.  Metodologi penelitian adalah deskriptif kualitatif, dan mengacu pada konten video yang diposting pada akun tiktok @fasmif_. Data dikumpulkan melalui observasi digital, dokumentasi, dan tinjauan pustaka. Penelitian dianalisis menggunakan teori Uses and Gratifications, Personal Branding, dan Semiotics dari Roland Barthes. Temuan menunjukkan bahwa akun @fasmif_ mengkomunikasikan gaya hidup audiens Gen Z melalui estetika, pakaian kasual, pilihan musik, dan gaya narasi yang otentik. Temuan ini menunjukkan bahwa, bagi audiens ini, TikTok berfungsi sebagai sumber hiburan, ruang untuk eksplorasi diri, dan tempat untuk diri spiritual dan batin
Co-Authors Arianto Arianto Ati, Henny Dewi Laras Mufidah, Imtiyaz Farras