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All Journal Ensiklopedia of Journal Ensiklopedia Social Review Jurnal Onoma: Pendidikan, Bahasa, dan Sastra INFOKUM Education and Social Sciences Review Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Jurnal Ragam Pengabdian
Arianto Arianto
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik,Universitas Selamat Sri
Arts Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Kesalahan Berbahasa pada Berita Utama Harian Padang Ekspres Lidya Arman; Arianto; Muhammad Fauzi; Vivi Indriyani
Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Vol. 10 No. 1 (2024)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/onoma.v10i1.3389

Abstract

Peran penting media massa dalam pengembangan bahasa Indonesia merupakan kepastian Berdasarkan peran tersebut, media perlu memperhatikan penggunaan bahasa dalam menyampaikan informasi kepada masyarakat. Akan tetapi, saat ini masih ditemukan surat kabar yang melakukan kesalahan penulisan bahasa dari tingkat ejaan sampai pada tataran paragraf. Berdasarkan hal itu, tujuan penelitian adalah adalah untuk menganalisis kesalahan Bahasa Berita Utama Harian Padang Ekspres edisi Juni sampai Agustus 2023. Jenis penelitian yang digunakan adalah penelitian kualitatif deskriptif dengan menggunakan metode analisis isi. Analisis ini digunakan untuk menganalisis isi media, baik cetak maupun elektronik. Data dan sumber data dalam penelitian ini adalah berita utama pada surat kabar Harian Padang Ekspres edisi Juni sampai Agustus 2023. Hasil penelitian ini menemukan bahwa kesalahan ejaan dan kata yang ditemui sebanyak 409 dari keseluruhan sampel terpilih. Selanjutnya, kesalahan bahasa jurnalisistik yang ditemukan adalah sebanyak 84 kesalahan. Berdasarkan hal itu, dapat disimpulkan bahwa masih banyak ditemukan kesalahan berbahasa pada surat kabar dan untuk ke depannya diharapkan agar tidak ditemukan kesalahan berbahasa lagi.
THE EFFECTIVENESS OF THE WEBSITE AS AN INTERACTIVE MEDIUM IN INFORMATION SERVICES (STUDY OF THE EFFECTIVENESS OF THE SOLOK CITY GOVERNMENT WEBSITE) Arianto, Arianto; Arif, Ernita; Asmawi , Asmawi
INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/infokum.v10i5.1165

Abstract

This study aims to measure how effective the website is as an interactive media in providing information to the people of Solok City. The focus of this research is to analyze and describe the level of effectiveness of website use by the public and find out the relationship between characteristics and the level of effectiveness of website users using DeLone & McLean theory (D&M IS Success Model). The methodology used in this study is an explanatory quantitative approach with a survey method. The research in collecting data is to use a closed questionnaire using Google From. In this study, there were 96 respondents who would later be analyzed with correlations with SPSS IBM SPSS Statistics 26. From the results of the spearman rank correlation test, a negative relationship was obtained with an age of (-0.104). From the results of the chi-square test, it was found that there was no significant relationship between gender and the effectiveness of website use in public services. From the correlation of education level with the effectiveness of website use by (0.037).
Sosialisasi Pemanfaatan Teknologi Digital Dalam Mengoptimalkan Penjualan Pada UMKM Arianto, Arianto; Choirunnisa, Choirunnisa; Setiawan, Hendy; Rahmawati, Anik
Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Vol 4, No 1: February 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/ljpmt.v4i1.29576

Abstract

The rapid development of digital technology has significantly impacted various sectors, including micro, small, and medium enterprises (MSMEs). However, the lack of knowledge and skills in accessing and utilizing digital technology has made MSME entrepreneurs in Kedungsegog Village struggle to compete in an increasingly competitive market. As a result, they often miss opportunities to optimize sales and grow their businesses. Therefore, this community service activity aims to enhance MSME entrepreneurs' understanding of digital technology utilization in marketing strategies and business operations. The activity was conducted through direct (offline) socialization, including material presentations and interactive discussions. The results show an increased understanding among MSME entrepreneurs regarding the importance of digital technology in supporting their businesses, particularly in marketing, operational efficiency, and information access. Additionally, MSME entrepreneurs have shown motivation to optimize customer service and expand their market reach to the regional level. To ensure the sustainability of this initiative's impact, follow-up mentoring programs are needed so that the adoption of digital technology can be consistently and optimally implemented in their business management.
ANALISIS KOMUNIKASI PERSUASIF SEBAGAI UPAYA MEMENANGKAN HATI PEMILIH PADA PILBUP KABUPATEN SOLOK (ANALISIS ISI PADA AKUN TIKTOK @JONFPANDU) Arianto, Arianto
Ensiklopedia Sosial Review Vol 7, No 2 (2025): Volume 7 No 2 Juni 2025
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/esr.v7i2.3093

Abstract

Abstract: The development of digitalization technology or the 4.0 era has changed the landscape of political campaigns in Indonesia, one of which is the use of social media (TikTok) as the main means of building an image, increasing trust and efforts to win the hearts of voters in the 2024-2029 regent elections in Solok Regency. The purpose of this study is to analyze persuasive communication techniques and analyze persuasive messages in influencing voter perceptions and preferences. This study uses a qualitative approach with a content analysis method. The results of the study obtained the dominant persuasive communication techniques used by Jon Pandu in his political campaign in Solok Regency in building credibility, trust, and public support in influencing voters' hearts are integration techniques and reward techniques, these techniques are influenced by Jon Pandu's communication which emphasizes that he is part of the Solok Regency community to build his hometown better and provide a positive impact on those who choose him, so that these techniques can build a sense of trust, closeness, and solidarity. Jon Pandu's persuasive messages are strategically designed to form a positive image, build emotional closeness, and arouse the participation of the people of Solok Regency through an inclusive approach, with local nuances, and connected to national political power, so that it becomes the key to influencing voter perceptions and preferences ahead of the Pilkada.Keywords: Persuasive Communication, Persuasive Techniques, Political Communication, New Media
PERAN MEDIA DIGITAL PUBLIK RELATION DJP DALAM KAMPANYE PAJAK (CONTENT ANALYSIS PADA AKUN YOUTUBE @DitjenPajakRI) Falinda, Novia Sri; Arianto, Arianto; Mufidah, Imtiyaz Farras
Ensiklopedia of Journal Vol 7, No 4 (2025): Vol. 7 No. 4 Edisi 2 Juli 2025
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v7i4.3320

Abstract

Abstract: Digital media is now a strategic tool for government agencies in conveying messages and building relationships with the public. One of them is by using digital media (YouTube) as a means of information. This study aims to analyze the role of digital media Public Relations (PR) of the Directorate General of Taxes (DJP) in tax campaigns through the YouTube @DitjenPajakRI platform. This study uses a qualitative content analysis approach to campaign videos uploaded on the official DJP YouTube channel within a certain period of time. The results of the study show that PR DJP uses YouTube not only as an information medium, but also as an educational and persuasive tool in increasing public tax awareness. Campaign messages are packaged with an attractive visual style, a communicative narrative approach, and utilizing public figures to strengthen the impact of the message. In addition, interactions through comments and the number of views indicate quite high public participation. This study concludes that digital media, especially YouTube, has significant effectiveness in supporting PR DJP's communication strategy in socializing tax policies and obligations more widely and inclusively.Keywords: Digital Media, Public Relations, Tax Campaign, Directorate General of Taxes, Youtube.
Penguatan Integritas Ilmiah di Era Transformasi Digital: Implementasi Reposisi Peran Universitas Swasta melalui Kuliah Umum Internasional sebagai Bentuk Pengabdian kepada Masyarakat Novia Sri Falinda; Rosy Febriani Daud; Rizky Rahmanda Irawan; Muhammad Fatchuriz; Arianto
Jurnal Ragam Pengabdian Vol. 2 No. 2 (2025): Agustus
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/83w98639

Abstract

Kegiatan pengabdian kepada masyarakat dalam bentuk Kuliah Umum Internasional bertema Reposisi Universitas Swasta: Memperkuat Integritas Ilmiah di Era Digital diselenggarakan oleh Universitas Selamat Sri (UNISS) dengan menghadirkan narasumber internasional, Prof. Ronald A. Lukens-Bull. Kegiatan ini bertujuan untuk membangun kesadaran kolektif di kalangan dosen, mahasiswa, dan tenaga kependidikan bahwa integritas ilmiah bukan sekadar aturan formal, tetapi bagian dari budaya akademik yang harus diinternalisasi. Metode pelaksanaan meliputi penyampaian materi tematik, diskusi interaktif, tanya jawab, dan refleksi bersama. Subtema yang dibahas mencakup Makna Reposisi Universitas Swasta di Era Digital, Integritas Ilmiah sebagai Pilar Keunggulan Akademik, Tantangan dan Risiko Era Digital terhadap Integritas Ilmiah, Strategi Implementasi di Universitas Swasta. Hasil kegiatan menunjukkan peningkatan kesadaran kritis peserta terhadap urgensi integrasi literasi digital dan nilai etika akademik dalam kurikulum, peningkatan pemahaman terhadap ancaman pelanggaran integritas ilmiah, serta terbentuknya komitmen kelembagaan untuk mengembangkan kebijakan internal berbasis teknologi dan etika. Dampak nyata dari kegiatan ini meliputi penguatan jejaring internasional, perumusan rekomendasi strategis untuk reformulasi kebijakan kampus, dan pembentukan budaya akademik yang berintegritas. Kegiatan ini menegaskan bahwa reposisi universitas swasta di era digital tidak hanya berfokus pada transformasi teknologi, tetapi juga pada pemeliharaan kualitas akademik yang berlandaskan kejujuran, tanggung jawab, dan akuntabilitas ilmiah.
Efektivitas akun instagram @dukcapilbatang sebagai media pelayanan informasi bagi masyarakat Hari Widodo, Putranto; Dennis Yuniar, Miandhani; Arianto, Arianto
Education and Social Sciences Review Vol. 6 No. 2 (2025): Education and Social Sciences Review
Publisher : Indonesian Institute for Counseling, Education and Theraphy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/07essr622200

Abstract

Perkembangan teknologi digital telah mengubah cara instansi pemerintah dalam memberikan pelayanan informasi kepada masyarakat. Dinas Kependudukan dan Pencatatan Sipil (Disdukcapil) Kabupaten Batang menggunakan akun Instagram resmi @Disdukcapilkabupatenbatang sebagai sarana penyebarluasan informasi terkait administrasi kependudukan. Tujuan penelitian ini 1). Sejauh mana tingkat efektivitas akun tersebut mampu menjangkau dan memberikan informasi yang jelas kepada masyarakat; 2). Menganalisis hubungan karakteristik pengguna atau masyarakat dalam berinteraksi dengan akun tersebut; dan 3). Bagaimana responsivitas admin dalam menanggapi pertanyaan atau keluhan yang diajukan pengguna. Metode dalam penelitian ini adalah mixed method/campuran. Hasil yang diperoleh tingkat efektivitas penggunaan Instagram @dukcapilbatang sebagai media interaksi pelayanan informasi kependudukan di Kabupaten Batang tergolong efektif dengan rata-rata 56,7%. Hubungan efektivitas penggunaan Instagram @dukcapilbatang dengan usia menunjukkan korelasi sangat lemah dan positif, dengan jenis kelamin tidak berpengaruh, serta dengan pendidikan tidak bergantung pada tinggi atau rendahnya pendidikan responden. Responsif admin sudah baik, namun perlu peningkatan melalui prioritas interaksi, tim delegasi, fitur auto-reply, template jawaban, dan SOP waktu balas agar pelayanan lebih konsisten.
Co-Authors Anik Rahmawati, Anik Asmawi , Asmawi Choirunnisa Choirunnisa Dennis Yuniar, Miandhani Ernita Arif Falinda, Novia Sri Hari Widodo, Putranto Hendy Setiawan Lidya Arman Mufidah, Imtiyaz Farras Muhammad Fatchuriz Muhammad Fauzi Novia Sri Falinda Rizky Rahmanda Irawan Rosy Febriani Daud Vivi Indriyani