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All Journal Jurnal Abdimas Indonesia Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat
Febby Febriana
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Meningkatkan Motivasi dan Strategi Marketing Bagi Pengelola Wirausaha di Lingkungan Siswa/I SMA Global International School Ainun Afwaniah; Aap Alhapid; Fahmi Amirudin; Alqaf Bayu Pamungkas; Acep Noval; Febby Febriana; Bela Bela
jurnal ABDIMAS Indonesia Vol. 3 No. 2 (2025): Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v3i2.3150

Abstract

 The Community Service Program (PKM) was implemented with the primary objective of improving the motivation and skills of Global International School high school students in managing independent business units established within the school environment. This activity was designed as a practice-based entrepreneurial development effort, especially for students directly involved in school business activities. The program was implemented through a series of training sessions covering entrepreneurial motivation, digital and conventional marketing strategies, and sales practice simulations. The motivation training aimed to build an independent and resilient mindset in facing business challenges, while the promotional strategy training emphasized the importance of branding, the use of social media, and effective communication with consumers. During the implementation process, students were encouraged to actively participate, be creative, and directly apply the material learned through simulations and group discussions. Evaluation results showed that this activity successfully increased the enthusiasm and confidence of students in running their own businesses. They also began to understand the basic concepts of branding, targeted promotional strategies, and the importance of building relationships with consumers. The enthusiasm of the participants was very high, especially during the promotional and direct sales practice. Overall, this PKM activity had a positive impact on students' mental and technical readiness to face the business world. This program also has the potential to be further developed as the basis for a practice-based entrepreneurship curriculum, as well as a medium for character building, creativity, and student independence at the secondary education level.
Penguatan Tata Kelola Keuangan untuk Pendanaan UMKM (Pendekatan Praktis dan Inovatif) di KP. Ciwindu Desa Ciwarna Kec. Mancak Kabupaten Serang Febby Febriana; Riski Wisnu Prakoso; Harya Sunarya; Ainun Syahara; Dina Dina
Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat Vol. 2 No. 4 (2025): November:Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/solusibersama.v2i4.2487

Abstract

The aim of Community Service Activities is to implement one of the Tri Darmas of Higher Education. Apart from that, it is hoped that with community service, the existence of universities can make a major contribution to the development and application of science to society. The methods used in this Community Service are expository, namely conveying material verbally and inquiry, namely learning that emphasizes critical and analytical thinking processes related to financial management skills, namely Strengthening Financial Governance for MSME Funding (Practical and Innovative Approach) in Kp. Ciwindu Village Ciwarna District. Mancak, Serang Regency. The results of community service obtained are increasing knowledge regarding the management of preparing financial reports and funding for MSMEs located at Kp. Ciwindu, Ciwarna Village, Kec. Mancak, Serang Regency, Banten Province. It is hoped that this training for the community will be able to prepare financial reports practically and increase financial literacy in the village environment.
Co-Authors Aap Alhapid Acep Noval Ainun Afwaniah Ainun Syahara Alqaf Bayu Pamungkas Bela Bela Dina Dina Fahmi Amirudin Harya Sunarya Prakoso, Riski Wisnu