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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Nursal, Fadhli
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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PENGARUH GAYA HIDUP, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU AEROSTREET: (Studi Kasus Pada Mahasiswa Prodi Manajemen Angkatan 2021 Universitas Bhayangkara Jakarta Raya) Riyanto, Ridho; Nursal, Fadhli; Sumantyo, Franciscus Dwikotjo Sri
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6155

Abstract

This study aims to analyze the influence of consumer lifestyle, brand image, and product quality on purchasing decisions for Aerostreet shoes, using a case study of students from the 2021 cohort of the Management Study Program at Universitas Bhayangkara Jakarta Raya. A quantitative research approach was employed, with data collected through questionnaires using purposive sampling. The study involved 171 respondents. Data analysis was conducted using the Partial Least Square (PLS) method with the assistance of SmartPLS 4.0 software. The results show that consumer lifestyle and product quality have a positive and significant effect on purchasing decisions, while brand image has no significant effect. These findings suggest that marketing strategies focusing on consumer lifestyle and improving product quality are more effective in influencing purchasing decisions for Aerostreet shoes.
Cyber Crime dan Tingkat Kepercayaan Terhadap Penggunaan Produk E-Banking Pakpahan, Roganda Andreas; Fauzi, Achmad; Nursal, Fadhli; Prasetyo, Ade Ilham; Mayki, Crist Doohan Ananda; Marwan, Benaya Aushaf Razan Putra; Sihombing, Immanuel Pharosandika; Laurence, Michael
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpjmb.v3i3.292

Abstract

In an increasingly digital era, e-banking has become an integral part of financial life, but concerns regarding information security and online fraud are increasing. This research aims to understand how cyber crime attacks, such as phishing and identity theft, influence users' perceptions and trust in the security of e-banking products. Through data analysis and interviews, this research tries to identify factors that influence users' level of trust and offers useful insights for financial service providers in increasing user security and trust in e-banking
Co-Authors Achmad Fauzi Laurence, Michael Marwan, Benaya Aushaf Razan Putra Mayki, Crist Doohan Ananda Pakpahan, Roganda Andreas Prasetyo, Ade Ilham Riyanto, Ridho Sihombing, Immanuel Pharosandika Sumantyo, Franciscus Dwikotjo Sri