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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) HUMANUS : Jurnal Sosiohumaniora Nusantara
Gayatri, Futry Ayu
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH KONTEN SOCIAL MEDIA MARKETING INSTAGRAM TERHADAP PENINGKATAN CUSTOMERS ENGAGEMENT PADA AKUN @DIPPEW.ID Gayatri, Futry Ayu; Suryatna, Undang; Firliandoko, Robby
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 2 (2025): Volume 8 No. 2 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i2.44630

Abstract

Social media marketing memiliki peranan penting dalam meningkatkan customer engagement. Penelitian ini bertujuan untuk mengetahui pengaruh konten social media marketing Instagram terhadap peningkatan customer engagement pada akun Instagram @dippew.id. Pendekatan yang digunakan adalah kuantitatif dengan metode survei, melibatkan 100 responden yang merupakan followers akun @dippew.id. Data dikumpulkan melalui kuesioner yang dirancang untuk mengukur dua variabel utama, yaitu konten social media marketing dan customer engagement, serta dianalisis menggunakan regresi linier sederhana. Hasil penelitian menunjukkan bahwa konten social media marketing yang diterapkan pada akun @dippew.id berada dalam kategori sangat baik, begitu pula dengan tingkat customer engagement berada pada kategori sangat baik. Hasil analisis menunjukkan adanya pengaruh positif dan signifikan antara konten social media marketing terhadap peningkatan customer engagement. Temuan ini menegaskan pentingnya pengelolaan konten yang strategis dan konsisten dalam media sosial guna membangun hubungan yang kuat dan berkelanjutan dengan pelanggan.
Dramaturgi Dalam Media Sosial: Second Account Di Instagram Sebagai Self Disclosure Bilqis, Tri Dewi; Alfiani, Muhammad Raudan; Gayatri, Futry Ayu; Cuhandi
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 1 No. 2 (2024): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/914e5g76

Abstract

This study explores the phenomenon of using second accounts on Instagram as a form of self-disclosure with a dramaturgical approach in the context of social media, particularly among students of the Faculty of Communication Sciences at Djuanda University. Adopting Erving Goffman's dramaturgical theory, the research identifies the second account as part of the backstage, where individuals can design roles and self-presentations without the constraints of their main accounts. Within the framework of self-disclosure theory, students are highlighted for voluntarily disclosing personal information on social media to build interpersonal relationships. The research employs a qualitative descriptive method, involving observations and in-depth interviews with students. The results indicate that students with second accounts act as digital dramaturges, preserving privacy, enhancing creativity, and reinforcing their online identities through self-disclosure. This study provides a profound understanding of dramaturgy in social media, particularly the use of second accounts on Instagram as a form of self-disclosure, demonstrating that digital dramaturgy has become a complex and relevant strategy in the era of social media.
Co-Authors Alfiani, Muhammad Raudan Bilqis, Tri Dewi Cuhandi Robby Firliandoko Undang Suryatna