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All Journal Translitera : Jurnal Kajian Komunikasi dan Studi Media Journal of Innovation Research and Knowledge Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat
Pratama, Rony Kurniawan
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Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS WACANA KRITIS PADA DOMINASI KECERDASAN BUATAN DALAM RUANG PUBLIK DIGITAL: KASUS OPENAI DAN DEEPSEEK DI PLATFORM X Septi Anggita Kriskartika; Rino Andreas; Muhamad Reznu Firsyawardana; Siti Umaiyah; Rony Kurniawan Pratama
Journal of Innovation Research and Knowledge Vol. 5 No. 3: Agustus 2025
Publisher : Bajang Institute

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Abstract

Siapa yang benar-benar mengendalikan narasi ketika algoritma berbicara lebih tegas daripada manusia? Di era digital, pengaruh kecerdasan buatan (AI) tidak hanya bersifat teknologis, tetapi juga menentukan arah diskursus publik. Penelitian ini menelaah bagaimana OpenAI dan DeepSeek, dua aktor utama dalam ekosistem AI global, membentuk opini publik melalui komunikasi digital di Platform X. Dengan pendekatan Analisis Wacana Kritis (AWK) model Norman Fairclough, penelitian ini menganalisis teks, praktik diskursif, dan praktik sosial dari cuitan dan respons selama tahun 2025. Hasilnya menunjukkan bahwa OpenAI membangun narasi otoritas ilmiah dan etika AI, sementara DeepSeek mengusung retorika inovasi terbuka dan akses inklusif. Praktik wacana ini merefleksikan pergeseran otoritas digital yang dimediasi oleh kekuatan simbolik algoritmik. Penelitian ini menegaskan pentingnya analisis kritis terhadap wacana teknologi dalam memahami relasi kuasa baru di ruang publik digital.
Analisis Resepsi Generasi Z terhadap Pemberitaan Daring DeepSeek AI di Tempo.co Andreas, Rino; Pratama, Rony Kurniawan; Fisyawardana, Muhamad Reznu; Kriskartika, Septi Anggita; Umaiyah, Siti
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 2 (2025): September 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i2.4861

Abstract

This study aims to analyze audience reception of DeepSeek AI news coverage on Tempo.co, specifically to understand how Generation Z interprets and responds to issues surrounding artificial intelligence. The research employs Stuart Hall’s reception analysis using a qualitative approach. Data were examined through the encoding-decoding model to identify patterns of dominant, negotiated, and oppositional readings of the online news content. The findings reveal that Gen Z's perception of DeepSeek AI news on Tempo.co reflects dominant and negotiated positions. Gen Z readers critically interpret the reporting, focusing on word choice and the underlying narrative of the AI rivalry between ChatGPT and DeepSeek AI within the broader geopolitical tension between the United States and China. The meaning derived from the news is shaped by the readers' dynamic experiences and socio-cultural backgrounds. Furthermore, the reception of information occurs not only at the level of consciousness but also manifests in social practices, demonstrated by the strategic negotiation in the ethical and responsible use of AI
Optimalisasi Digital Marketing melalui Pelatihan Fotografi Produk dan Penggunaan E-Commerce di KWT Ceria Boyolali Firsyawardana, Muhamad Reznu; Andreas, Rino; Kriskartika, Septi Anggita; Pratama, Rony Kurniawan; Umaiyah, Siti
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 4 (2025): Oktober: Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i4.2117

Abstract

The urgency of improving product marketing effectiveness in Musuk Village, Boyolali, arises because the Ceria Women Farmers Group (KWT Ceria) has been relying on face-to-face sales with limited reach and minimal visual appeal to attract potential buyers. The goal of this training is to enhance the knowledge and skills of KWT Ceria members in product photography and the use of e-commerce platforms to expand market access. The methods applied in this training include interactive lectures on the basic principles of product photography and digital marketing strategies, demonstrations of e-commerce applications, as well as hands-on practice in product photography and uploading photos to online platforms. The post-training evaluation results show a significant increase in participants' knowledge, enhanced technical skills in product photography, and deliverables such as a digital product catalog and e-commerce accounts. The findings demonstrate that product photography and digital marketing training can strengthen the competitive edge of KWT Ceria in the digital era. This training not only provided technical skills but also improved the members' ability to utilize technology to market products more widely and efficiently.
Co-Authors Andreas, Rino Firsyawardana, Muhamad Reznu Fisyawardana, Muhamad Reznu Kriskartika, Septi Anggita Muhamad Reznu Firsyawardana Rino Andreas Septi Anggita Kriskartika Siti Umaiyah Umaiyah, Siti