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All Journal Irfani Innovasi : Jurnal Inovasi Pendidikan
Achmad Faizal Ababil
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Efektivitas Iklan YouTube dalam Meningkatkan Penerimaan Santri Baru di Pondok Pesantren Nurul Jadid Misbahul Arifin; Faiq Julia Iqna’a; Abdul Majid; Achmad Faizal Ababil
INNOVASI : JURNAL INOVASI PENDIDIKAN Vol. 11 No. 2 (2025): AGUSTUS (JURNAL INOVASI PENDIDIKAN)
Publisher : Education Reserach Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64540/innovasi97

Abstract

This study focuses on the effectiveness of YouTube advertisements in increasing new student enrollment at Pondok Pesantren Nurul Jadid. The aim of this research is to examine the extent to which digital video content on the YouTube platform influences public perception, enrollment decisions, and the role of media in shaping the image of Islamic educational institutions. This research employs a qualitative approach with a case study method. Data were collected through in-depth interviews with new students, parents, the new student admissions team (PSB), and the pesantren’s media division, as well as internal documentation of the registration process. The results show that YouTube advertisements have a significant impact on shaping positive public perceptions of Pondok Pesantren Nurul Jadid. Visual narratives, alumni testimonials, and authentic depictions of student life successfully attract the attention of prospective students and their parents, leading to an annual increase in enrollment numbers. Videos that are narratively designed and equipped with registration links have proven effective in guiding audiences from interest to concrete action. The implications of this study suggest that Islamic boarding schools need to adopt strategic digital marketing approaches to expand their outreach and strengthen institutional branding.
INTEGRATION OF ISLAMIC ETHICAL VALUES IN STRATEGIC LEADERSHIP AT ISLAMIC RELIGIOUS EDUCATIONAL INSTITUTIONS Achmad Faizal Ababil; Misbahul Arifin
Irfani Vol. 21 No. 1 (2025): Irfani
Publisher : LP2M IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/irfani.v21i1.6693

Abstract

This study looks at how Islamic moral qualities including trust (amanah), justice (ʿadl), honesty (ṣidq), and tabligh are used in strategic leadership at SMK Nurul Abror Al Robbaniyin. Using a qualitative technique with a case study design, interviews were done with the principal, vice principal, and institutional managers, and participatory observations were collected. These results reveal that these principles are utilized to handle administration and finance, communicate inside the institution, make decisions, and divide up roles. These results help us learn more about the type of Islamic educational leadership that is both morally and spiritually right and good for managing. Islamic ethics builds a company culture that is transparent, responsible, and encourages everyone to get involved. By putting these values into practice, leaders not only show that they are moral people, but they also create a management system that makes sure that institutions are good and that everyone is treated fairly. In theory, this study helps to create a framework for value-based leadership in Islamic education. To reach this goal, this research suggests improving value-based leadership training and doing more research in other settings of other Islamic institutions to make a more adaptable ethical leadership model that can change with the times.
Co-Authors Abdul Majid Faiq Julia Iqna’a Misbahul Arifin