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All Journal Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Journal of Industrial Engineering and Management
Lisaria Putri, Rumanintya
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Agriculture, Biological Sciences & Forestry Astronomy Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering

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PENGEMBANGAN DIGITAL MARKETING DALAM MENINGKATKAN KOMERSIALISASI USAHA BATIK KEMBANG TURI Sunandes, Aris; Zamrodah, Yuhanin; Puspitorini, Palupi; Lisaria Putri, Rumanintya
Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Vol 16 No 2 (2022): November 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/viabel.v16i2.2503

Abstract

This study aims to analyze the development of digital marketing in increasing the commercialization of the Kembang Turi Batik business in the Turi Village, Sukorejo District, Blitar City. The research method uses descriptive qualitative data collection by interviewing, observing and focus group discussions. The findings obtained are that the implementation of digital marketing is not optimal because it only relies on social media. The application of digital marketing is carried out with the stages of literacy, training and development then application of programs that are in accordance with the conditions of the Kembang Turi Batik group. The results of the research are training in developing web-based e-Commerce information technology facilities and optimizing social media for craftsmen, training to increase the strong branding of batik products produced, so that with this it is hoped that craftsmen can expand marketing by promoting their products through various social media which is owned by batik kembang turi, so as to increase the income and welfare of the craftsmen.
PENGEMBANGAN YOUTH CENTER SEBAGAI DESTINASI WISATA BERBASIS SPORT PRENEUR DI DESA BANJARWARU KABUPATEN LUMAJANG Sunandes, Aris; Zamrodah, Yuhanin; Puspitorini, Palupi; Lisaria Putri, Rumanintya; Fauziyah, Fauziyah
Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Vol 16 No 2 (2022): November 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/viabel.v16i2.2504

Abstract

Banjarwaru Village, Lumajang District has the potential to develop preneur sport-based tourist destinations. The purpose of this research is to provide guidance and training for human resources, provide tourism management training in order to strengthen the concept of developing a youth center as a sport preneur-based tourist destination and training in marketing management to support the achievement of market share. The research method uses a qualitative descriptive method. The results of the study show that the ability of the community's human resources has begun to shift from those who used to only work as farmers to become entrepreneurs (entrepreneurs) in the tourism sector, to become people who are skilled and have creativity in tourism products. Banjarwaru Village has carefully planned tourist destinations, namely the locations have been mapped for sports facilities such as soccer facilities and rivers used for rafting with all existing facilities and built shops for local people to be entrepreneurs in the area around sport preneurs and carry out tourism marketing. either through the village web, Ig, fb, wa and brochures so that they can attract tourists to travel in Banjarwaru Village.
Product Quality Price and Image Brands Against Purchase Decisions Rahayu, Budi; Lisaria Putri, Rumanintya; Sutrisno, Joko
Journal of Industrial Engineering and Management Vol 1, No 1 (2023)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/jaiem.v1i1.6

Abstract

Changes in an increasingly fast world require companies to respond to changes that occur; the main problem facing companies today is how the company attracts customers to see and buy so that the company continues to grow. This goal will be achieved if a company wants to do marketing by participating in the UMKM bazaar or competitions so that the products offered are solidly known and can attract a consumer's purchase request. To get consumers willing to make purchases, entrepreneurs must develop strategic plans, including improving product quality, paying attention to product prices, and providing a good brand image. Hence, consumers feel confident about their products. Product to be purchased. This study analyzes product quality, price, and brand image buying batik at the Numansa Batik Kediri boutique. The technique used is probability sampling, and the number of samples obtained is 40 respondents. The data analysis tool used SPSS Version 22. The analysis results showed a positive and significant influence between product quality and batik purchasing decisions at the Numansa Batik boutique, where t counted 3,787 with a substantial value of t 0.001 0.05, which means that there is a significant influence on brand image. On purchasing decisions, there is a positive and significant influence between product quality, price, and brand image on buying decisions at the Numansa Batik boutique, where F counts 11,661 with a substantial value of F 0.00 0.05. Based on the research results, Numansa Batik Boutique seeks to increase prices, provide appropriate service quality, and improve the quality of Numansa Batik Boutique products.
Analysis of The Impact of Work Interaction, K3 Culture, and Motivation on Employee Performance Surapto, Rudy; Lisaria Putri, Rumanintya; Elizabeth, Roosganda
Journal of Industrial Engineering and Management Vol 1, No 1 (2023)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/jaiem.v1i1.3

Abstract

Interaction between employees with various backgrounds, employee motivation, and safety culture are part of the chain and integrated aspects to achieve good employee performance. This study aims to analyze the effect of work interaction, safety culture, and work motivation on employee performance at the Underground Maintenance Department, PTFI, Papua, Indonesia. This research is explanatory research, which explains the causal relationship between research variables and hypothesis testing. The results showed a significant and simultaneous influence between work interaction, safety culture, and work motivation on employee performance in the Underground Maintenance Department. In addition, the work motivation variable has a dominant force on performance within the department.
Co-Authors Budi Rahayu, Budi Fauziyah Fauziyah Joko Sutrisno Puspitorini, Palupi ROOSGANDA ELIZABETH Sunandes, Aris Surapto, Rudy Zamrodah, Yuhanin