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All Journal Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian
Lisaria Putri, Rumanintya
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Agriculture, Biological Sciences & Forestry

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PENGEMBANGAN DIGITAL MARKETING DALAM MENINGKATKAN KOMERSIALISASI USAHA BATIK KEMBANG TURI Sunandes, Aris; Zamrodah, Yuhanin; Puspitorini, Palupi; Lisaria Putri, Rumanintya
Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Vol 16 No 2 (2022): November 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/viabel.v16i2.2503

Abstract

This study aims to analyze the development of digital marketing in increasing the commercialization of the Kembang Turi Batik business in the Turi Village, Sukorejo District, Blitar City. The research method uses descriptive qualitative data collection by interviewing, observing and focus group discussions. The findings obtained are that the implementation of digital marketing is not optimal because it only relies on social media. The application of digital marketing is carried out with the stages of literacy, training and development then application of programs that are in accordance with the conditions of the Kembang Turi Batik group. The results of the research are training in developing web-based e-Commerce information technology facilities and optimizing social media for craftsmen, training to increase the strong branding of batik products produced, so that with this it is hoped that craftsmen can expand marketing by promoting their products through various social media which is owned by batik kembang turi, so as to increase the income and welfare of the craftsmen.
PENGEMBANGAN YOUTH CENTER SEBAGAI DESTINASI WISATA BERBASIS SPORT PRENEUR DI DESA BANJARWARU KABUPATEN LUMAJANG Sunandes, Aris; Zamrodah, Yuhanin; Puspitorini, Palupi; Lisaria Putri, Rumanintya; Fauziyah, Fauziyah
Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Vol 16 No 2 (2022): November 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/viabel.v16i2.2504

Abstract

Banjarwaru Village, Lumajang District has the potential to develop preneur sport-based tourist destinations. The purpose of this research is to provide guidance and training for human resources, provide tourism management training in order to strengthen the concept of developing a youth center as a sport preneur-based tourist destination and training in marketing management to support the achievement of market share. The research method uses a qualitative descriptive method. The results of the study show that the ability of the community's human resources has begun to shift from those who used to only work as farmers to become entrepreneurs (entrepreneurs) in the tourism sector, to become people who are skilled and have creativity in tourism products. Banjarwaru Village has carefully planned tourist destinations, namely the locations have been mapped for sports facilities such as soccer facilities and rivers used for rafting with all existing facilities and built shops for local people to be entrepreneurs in the area around sport preneurs and carry out tourism marketing. either through the village web, Ig, fb, wa and brochures so that they can attract tourists to travel in Banjarwaru Village.
Co-Authors Fauziyah Fauziyah Puspitorini, Palupi Sunandes, Aris Zamrodah, Yuhanin