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All Journal Jurnal Riset Multidisiplin Edukasi INTERACTION: Jurnal Pendidikan Bahasa
Melinda Aulia
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Education Environmental Science Languange, Linguistic, Communication & Media Other

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Imperative Utterances in Shopee Advertisements Candra Wartina; Kurnia Tika; Rahimi Munthe; Juli Yani; Melinda Aulia; Ridho Kurniawan
INTERACTION: Jurnal Pendidikan Bahasa Vol. 11 No. 2 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v11i2.550

Abstract

The rapid growth of e-commerce applications has intensified competition among various platforms. As new e-commerce platforms emerge, advertising strategies have become critical for capturing consumer attention. Language elements in advertisements play a vital role, as the rhetorical style used can significantly influence consumer interest. This study aims to analyze the effectiveness of using imperative speech acts in Shopee advertisements. A qualitative method was employed in this research, utilizing documentation from selected advertisements. The study analyzed three Shopee advertisement videos to identify and assess the types of imperative speech acts used. The findings reveal that Shopee advertisements prominently feature direct and literal imperative speech acts. These acts serve to encourage specific actions, such as downloading the app, making purchases, or participating in promotional campaigns, thus enhancing audience engagement. The analysis indicates that the use of imperative speech acts in Shopee advertisements is highly effective. The platform's ability to compel consumers through clear and action-oriented language contributes to its success in the competitive e-commerce market. The effectiveness is evident from the widespread adoption of the Shopee application among consumers. This study highlights the importance of strategic language use in advertising and underscores how tailored rhetorical approaches can influence consumer behavior, solidifying Shopee’s position in the e-commerce industry.
Analisis Perbandingan Konsep Pengungkapan Adequate, Fair, dan Full Disclosure dalam Pelaporan Keuangan: Tinjauan Literatur Fika Febriani; Melinda Aulia; Riri Amrilia; Lusia LiangbineJawan; Nabila Nursyahbania Zachra
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 7 (2026): Jurnal Riset Multidisiplin Edukasi (Juli 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i7.2422

Abstract

Laporan keuangan merupakan media komunikasi utama yang menghubungkan perusahaan dengan pihak-pihak berkepentingan, seperti investor, kreditur, pemerintah, dan masyarakat. Tingkat kebermanfaatan laporan keuangan sangat dipengaruhi oleh derajat pengungkapan (disclosure) yang diterapkan, mengingat pengungkapan merupakan bagian integral dari proses akuntansi. Penelitian ini bertujuan untuk membandingkan tiga konsep pengungkapan yang umum digunakan, yaitu adequate disclosure, fair disclosure, dan full disclosure, ditinjau dari definisi, karakteristik, kelebihan, dan kelemahannya. Penelitian ini menggunakan metode tinjauan literatur (literature review) dengan pendekatan deskriptif-komparatif terhadap berbagai sumber akuntansi keuangan. Hasil kajian menunjukkan bahwa ketiga konsep tersebut bukan merupakan pilihan yang saling eksklusif, melainkan suatu rangkaian (continuum) tingkat pengungkapan: adequate disclosure berperan sebagai syarat minimum, fair disclosure menjamin kesetaraan distribusi informasi, dan full disclosure menjadi tujuan ideal transparansi yang tetap perlu dibatasi oleh prinsip materialitas agar tidak menimbulkan information overload. Penerapan strategi pengungkapan yang proporsional disimpulkan sebagai pendekatan paling sesuai untuk menghasilkan pelaporan keuangan yang patuh, adil, dan transparan.
Co-Authors Candra Wartina Fika Febriani Juli Yani Kurnia Tika Lusia Liangbine Jawan Lusia LiangbineJawan Nabila Nursyahbania Zachra Naysilla Ayu Pradista Rahimi Munthe Ridho Kurniawan Riri Amrilia Sun Rumondang