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All Journal Khazanah Intelektual International Journal of Engagement and Empowerment (IJE2) ABDINE :Jurnal Pengabdian Masyarakat
Widiharjanti, Isti
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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MARKETING TRANSFORMATION: THE DIGITALIZATION OF WOMEN’S HOME INDUSTRY IN SUNGAI SELAN, CENTRAL BANGKA Suryadin, Asyraf; Haiyudi, Haiyudi; Widiharjanti, Isti; Ulfiyanti, Tania Nur
International Journal of Engagement and Empowerment (IJE2) Vol. 5 No. 2 (2025): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v5i2.221

Abstract

The lack of understanding of digital marketing for home industry players is still a major obstacle in developing businesses in Sungai Selan Atas Village, Central Bangka. Therefore, the purpose of this service program is to provide assistance in preparing digital marketing to increase sales of home industry products. In addition, this program also aims to increase the economic value of home industry sales by expanding marketing reach through digital platforms. The method used in this program is training with stages of exposure and practical assistance. The partners in this training were 13 home industry players. Observations and interviews were conducted qualitatively in order to measure behavioral changes for home industry players in Sungai Selan Atas village. After the mentoring process was carried out, it was found that there were changes in behavior and marketing strategies carried out by home industry actors. It is expected that after this assistance is carried out, women home industry players can carry out a sustainable digital sales process to get higher selling value and reach.
Dinamika Ekonomi-Bisnis Provinsi Jambi Di Era Pengetahuan Terbuka: Kajian Bibliometrik-Slr Terhadap Peta Riset Global Bereputasi Dan Implikasinya Alfarizi, Muhammad; Widiharjanti, Isti
Jurnal Khazanah Intelektual Vol. 9 No. 3 (2025): Khazanah Intelektual
Publisher : Brida Provinsi Jambi

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Abstract

n facing the global transition towards an open knowledge economy, Jambi Province encounters complex challenges such as digital inequality, agrarian governance issues, and the sustainability of its natural resource-based economy. This study aims to map the direction, trends, and research gaps in global literature related to regional economicbusiness dynamics relevant to the context of Jambi, as well as to evaluate their implications for evidence-based public policy formulation. Employing a Systematic Literature Review (SLR) and bibliometric approach, this study analyzed 123 Scopusindexed articles (2000–2025), following the PRISMA protocol and utilizing Bibliometrix and VOSviewer for analysis. The results reveal seven dominant thematic clusters, namely participatory governance, ecosystem sustainability, agribusiness value chains, agrarian conflicts, smallholder productivity, socio-ecological transformation, and consumer preferences for sustainable products. There is a notable gap in the literature concerning the integration of Jambi’s development strategies based on open information systems, digitalization of farmer cooperatives, and data-driven cross-sector policy approaches. Jambi's position in the global research landscape remains marginal, marked by low levels of international collaboration. This study recommends strengthening open research ecosystems, fostering triple helix partnerships, and developing regional economic policies supported by geospatial information systems. Keywords: Bibliometric, Jambi, Knowledge-Based Economy, Regional Sustainable Development
Pengembangan Digitalisasi Produk Pangan Lokal, Jamur Kulat Sawit dalam Meningkatkan Nilai Ekonomi Keluarga Widiharjanti, Isti; Sukma, Mega; Rofa Tazkiyah, Iqrima; Gustiana Andeska, Resma; Putra Kelana, M. Rangga; Aprylya, Rila
ABDINE: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): ABDINE : Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Riau Pesisir

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52072/abdine.v6i1.1848

Abstract

Pemanfaatan sumber daya pangan lokal merupakan salah satu strategi yang berpotensi mendukung pencegahan stunting sekaligus meningkatkan ketahanan pangan dan kesejahteraan masyarakat di wilayah perdesaan. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi gizi ibu serta mengembangkan keterampilan dalam pengolahan jamur sawit kukur (jamur tiram yang dibudidayakan pada limbah sawit) sebagai sumber pangan alternatif guna mendukung pencegahan stunting sekaligus menciptakan peluang usaha rumahan. Program dilaksanakan  dengan pendekatan Participatory Rural Appraisal (PRA) melalui melalui tahapan identifikasi potensi lokal, penyuluhan stunting dan gizi, pengenalan jamur sawit kukur sebagai pangan alternatif, demonstrasi pengolahan, praktik langsung, pendampingan, serta evaluasi hasil untuk meningkatkan pengetahuan teknologi dan keterampilan peserta dalam mengolah produk berbasis jamur. Hasil kegiatan menunjukkan bahwa metode praktik langsung yang didukung dengan demonstrasi dan pendampingan merupakan pendekatan yang paling efektif. Melalui metode ini, peserta tidak hanya memahami pentingnya gizi keluarga, pencegahan stunting, dan pemanfaatan pangan lokal, tetapi juga mampu mengembangkan digitalisasi produk jamur sawit kukur menjadi produk bernilai tambah. Keberhasilan metode ini tercermin dari meningkatnya keterampilan peserta dalam menggunakan Whatsapp Business sebagai media ysng digunakan dalam hal memasarkan produk dari olahan jamur sawit
Co-Authors Alfarizi, Muhammad Aprylya, Rila Gustiana Andeska, Resma Haiyudi, Haiyudi Mega Sukma Putra Kelana, M. Rangga Rofa Tazkiyah, Iqrima Ulfiyanti, Tania Nur