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All Journal Khazanah Intelektual International Journal of Engagement and Empowerment (IJE2) Jurnal Riptek
Widiharjanti, Isti
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Transportation Other

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MARKETING TRANSFORMATION: THE DIGITALIZATION OF WOMEN’S HOME INDUSTRY IN SUNGAI SELAN, CENTRAL BANGKA Suryadin, Asyraf; Haiyudi, Haiyudi; Widiharjanti, Isti; Ulfiyanti, Tania Nur
International Journal of Engagement and Empowerment (IJE2) Vol. 5 No. 2 (2025): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v5i2.221

Abstract

The lack of understanding of digital marketing for home industry players is still a major obstacle in developing businesses in Sungai Selan Atas Village, Central Bangka. Therefore, the purpose of this service program is to provide assistance in preparing digital marketing to increase sales of home industry products. In addition, this program also aims to increase the economic value of home industry sales by expanding marketing reach through digital platforms. The method used in this program is training with stages of exposure and practical assistance. The partners in this training were 13 home industry players. Observations and interviews were conducted qualitatively in order to measure behavioral changes for home industry players in Sungai Selan Atas village. After the mentoring process was carried out, it was found that there were changes in behavior and marketing strategies carried out by home industry actors. It is expected that after this assistance is carried out, women home industry players can carry out a sustainable digital sales process to get higher selling value and reach.
Membaca Masa Depan Ekonomi-Bisnis Metropolitan: Refleksi untuk Semarang dari Telaah Bibliometrik Global Berbasis Metadata Scopus Alfarizi, Muhammad; Ngatindriatun, Ngatindriatun; Widiharjanti, Isti
Jurnal Riptek Vol 19, No 2 (2025)
Publisher : Badan Riset dan Inovasi Daerah Kota Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35475/riptek.v19i2.307

Abstract

Metropolitan areas such as Semarang play a strategic role in driving regional and national economic growth. However, comprehensive insights into the city's economic-business future remain limited. This study aims to map global research trends related to urban economic-business issues through a Systematic Literature Review (SLR) combined with bibliometric analysis, using Scopus metadata as the primary source. Employing the PRISMA framework, the study analyzed 93 relevant documents (2009–2024) with the support of Bibliometrix R and VOSviewer software. The results show a significant increase in global academic attention to urban economic topics, particularly concerning sustainability, MSME digitalization, public sector governance transformation, and strategic leadership. Four major thematic clusters were identified: (1) consumer behavior and value-based business practices, (2) public organizational culture and digital entrepreneurship, (3) digital innovation and competitive social capital in MSMEs, and (4) green leadership and sustainable urban governance. Keyword co-occurrence visualization highlighted the prominence of themes such as sustainability, circular economy, and competitive advantage in global research narratives. The study emphasizes the need to integrate technology, local values, and collaborative governance to formulate adaptive and knowledge-based development strategies. Furthermore, the global bibliometric findings serve as a conceptual foundation for envisioning the future trajectory of Semarang's economic-business landscape, offering reflective insights for policymakers, academics, and entrepreneurs aiming to enhance the city's competitiveness and sustainability.
Dinamika Ekonomi-Bisnis Provinsi Jambi Di Era Pengetahuan Terbuka: Kajian Bibliometrik-Slr Terhadap Peta Riset Global Bereputasi Dan Implikasinya Alfarizi, Muhammad; Widiharjanti, Isti
Jurnal Khazanah Intelektual Vol. 9 No. 3 (2025): Khazanah Intelektual
Publisher : Brida Provinsi Jambi

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Abstract

n facing the global transition towards an open knowledge economy, Jambi Province encounters complex challenges such as digital inequality, agrarian governance issues, and the sustainability of its natural resource-based economy. This study aims to map the direction, trends, and research gaps in global literature related to regional economicbusiness dynamics relevant to the context of Jambi, as well as to evaluate their implications for evidence-based public policy formulation. Employing a Systematic Literature Review (SLR) and bibliometric approach, this study analyzed 123 Scopusindexed articles (2000–2025), following the PRISMA protocol and utilizing Bibliometrix and VOSviewer for analysis. The results reveal seven dominant thematic clusters, namely participatory governance, ecosystem sustainability, agribusiness value chains, agrarian conflicts, smallholder productivity, socio-ecological transformation, and consumer preferences for sustainable products. There is a notable gap in the literature concerning the integration of Jambi’s development strategies based on open information systems, digitalization of farmer cooperatives, and data-driven cross-sector policy approaches. Jambi's position in the global research landscape remains marginal, marked by low levels of international collaboration. This study recommends strengthening open research ecosystems, fostering triple helix partnerships, and developing regional economic policies supported by geospatial information systems. Keywords: Bibliometric, Jambi, Knowledge-Based Economy, Regional Sustainable Development
Co-Authors Alfarizi, Muhammad Haiyudi, Haiyudi Ngatindriatun Ngatindriatun Ulfiyanti, Tania Nur