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All Journal Jurnal Mirai Management International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Randika Shafly Fawwaz
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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STRENGTHENING THE COMPETITIVENESS OF MSMES THROUGH THE DIGITALIZATION OF PROMOTION AND INVENTORY SYSTEMS: IMPLEMENTATION AT DONAT MADU CIAHANJUANG, PATI REGENCY Randika Shafly Fawwaz; Putri Aryo Jelang Fitri Khothimah; Anindya Putri Utami; Reni Nur Arifah; Yetty Yuliany K
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 2 (2025): July-October 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i2.3798

Abstract

Community service (PKM) is part of the learning process that aims to integrate theory and practice in the business world. This activity was carried out at the Donat Madu Cihanjuang Pati MSME, a micro-enterprise in the culinary sector with great potential but facing various operational and managerial obstacles. The main focus of the activity was to analyze and provide solutions to the problems of suboptimal promotion and weak control of raw material inventory. The implementation method included field observation, interviews, SWOT analysis, and the Fishbone and USG (Urgency, Seriousness, Growth) approaches to identify and prioritize problems. The results of the activity showed that digital promotion efforts had not been optimally utilized even though the market share was still wide open. Furthermore, the lack of an inventory recording system caused inefficiencies in the production process, particularly in the procurement of raw materials such as eggs. As a solution, a student team assisted the MSME by creating promotional content templates for social media, brochure designs, and promotional pamphlets. In terms of operations, the team developed stock card templates, raw material formulas, and daily production planning. It is hoped that through this implementation, the Donat Madu MSME can improve production efficiency and expand its marketing reach, thereby strengthening its competitiveness in the local market. This program proves that student involvement in the business world has a real impact on the development of MSMEs.
Proses Seleksi dan Rekruitmen Karyawan terhadap kinerja Perusahaan Telekomunikasi diIndonesia pada Era Digital Yetty Yuliany Kusuma Ningrum; Reni Nur Arifah; Eva Fachria , Suharto Abdul Majid; Randika Shafly Fawwaz
Jurnal Mirai Management Vol 11, No 1 (2026)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i1.12748

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui proses seleksi dan rekruitmen karyawan terhadap kinerja perusahaan telekomunikasi diIndonesia pada era digital, untuk mengetahui proses dan rekruitmen karyawan terhadap kinerja Perusahaan Telekomunikasi diIndonesia pada era digital karyawan. Bahwa proses seleksi dan rekruitmen terhadap kinerja karyawan secara bersama-sama (simultan) terhadap kinerja karyawan Telekomunikasi. Jenis data digunakan adalah data primer dan data sekunder. Pengumpulan data dilakukan kuesioner, wawancara, dan dokumentasi. Penelitian ini adalah proses seleksi dan rekruitmen karyawan terhadap kinerja perusahaan telekomunikasi diIndonesia diera digital, mengetahui proses seleksi karyawan terhadap kinerja karyawan pada Telekomunikasi mengetahui proses seleksi dan rekruitmen terhadap kinerja diera digital dan pengumpulan data dilakukan Interview atau wawancara, dan dokumentasi. Uji instrumen penelitian adalah uji validitas dan uji reablilitas. analisis deskriptif kualitatif dan analisis deskriptif kuantitatif banyak faktor diteliti penelitian ini banyaknya turnover tingkat kelulusan bagi calon karyawan harus dihadapi. Kata Kunci: seleksi dan rekruitmen ; karyawan ; telekomunikasi ; kinerja karyawan.
Co-Authors Anindya Putri Utami Eva Fachria , Suharto Abdul Majid Putri Aryo Jelang Fitri Khothimah Reni Nur Arifah Yetty Yuliany K Yetty Yuliany Kusuma Ningrum