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All Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Anindya Putri Utami
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Humanities Economics, Econometrics & Finance Energy Social Sciences Other

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STRENGTHENING THE COMPETITIVENESS OF MSMES THROUGH THE DIGITALIZATION OF PROMOTION AND INVENTORY SYSTEMS: IMPLEMENTATION AT DONAT MADU CIAHANJUANG, PATI REGENCY Randika Shafly Fawwaz; Putri Aryo Jelang Fitri Khothimah; Anindya Putri Utami; Reni Nur Arifah; Yetty Yuliany K
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 2 (2025): July-October 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i2.3798

Abstract

Community service (PKM) is part of the learning process that aims to integrate theory and practice in the business world. This activity was carried out at the Donat Madu Cihanjuang Pati MSME, a micro-enterprise in the culinary sector with great potential but facing various operational and managerial obstacles. The main focus of the activity was to analyze and provide solutions to the problems of suboptimal promotion and weak control of raw material inventory. The implementation method included field observation, interviews, SWOT analysis, and the Fishbone and USG (Urgency, Seriousness, Growth) approaches to identify and prioritize problems. The results of the activity showed that digital promotion efforts had not been optimally utilized even though the market share was still wide open. Furthermore, the lack of an inventory recording system caused inefficiencies in the production process, particularly in the procurement of raw materials such as eggs. As a solution, a student team assisted the MSME by creating promotional content templates for social media, brochure designs, and promotional pamphlets. In terms of operations, the team developed stock card templates, raw material formulas, and daily production planning. It is hoped that through this implementation, the Donat Madu MSME can improve production efficiency and expand its marketing reach, thereby strengthening its competitiveness in the local market. This program proves that student involvement in the business world has a real impact on the development of MSMEs.
Mengembangkan Resource Advantage Theory Berbasis Nilai-Nilai Islam Anindya Putri Utami; Nurul Rizka Arumsari; Budhi Cahyono
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 5 (2025): September :Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i5.1482

Abstract

This research aims to integrate Resource Advantage (RA) Theory with Islamic values, especially the concept of maslahah, as a strategic approach to create a sustainable and ethical competitive advantage. RA Theory emphasizes the importance of superior resource management as a key factor in achieving a competitive position in the market. However, this theory tends to be oriented towards achieving financial benefits alone without paying attention to social or ethical aspects. On the other hand, the concept of maslahah in Islam prioritizes broader welfare, including benefits for individuals, society, and the environment, as well as avoiding harm. The integration of RA Theory with the maslahah principle offers a new conceptual framework that balances business interests with social responsibility. This approach emphasizes that resource management is not only geared towards maximizing profits, but also to provide sustainable and equitable benefits for all stakeholders. Thus, companies that implement strategies based on RA Theory and maslahah are expected to be able to effectively improve marketing performance while strengthening their reputation as business entities that are committed to ethical and sharia values. Furthermore, the implementation of this integration can help companies in dealing with the dynamics of the global business environment, including sustainability issues, corporate social responsibility, and consumer demands that are increasingly critical to business practices. The results of this research are expected to make a theoretical contribution by expanding the study of marketing management that is oriented towards ethics and sustainability, as well as practical contributions in the form of strategic recommendations for sharia-based and conventional companies that want to increase competitiveness through resource management based on Islamic values. Thus, this research not only enriches the academic literature, but also becomes a practical guideline for business actors in building sustainable, competitive, and equitable businesses.
Konsep Orientasi Pasar dalam Perspektif Islam Nurul Rizka Arumsari; Anindya Putri Utami; Budhi Cahyono
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 5 (2025): September :Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i5.1483

Abstract

The concept of market orientation is an important cornerstone in modern marketing strategies, where companies not only focus on a deep understanding of customer needs, but also actively monitor competitors and maintain internal coordination between departments. Jaworski and Kohli (1993) emphasized that market orientation is one of the key factors that can affect a company's performance. Through the use of market information, companies can adjust their business strategies to meet current customer needs while anticipating future needs. A strong market orientation is believed to be able to make a significant contribution to increasing the company's competitiveness in the long term. However, if market orientation is based solely on materialistic goals and worldly gains, then the value of sustainability and societal well-being is often overlooked. From an Islamic perspective, market orientation needs to be based on sharia values, especially the principle of maslahah. This concept emphasizes that every business activity must bring benefits, avoid harm, and be in harmony with maqasid al-shariah, which is to protect religion, soul, intellect, descent, and property. Thus, market orientation is not only directed at the fulfillment of customer satisfaction and competitive advantage, but also at the achievement of blessings and social welfare. The integration of maslahah values in market orientation gives birth to the concept of Maslahah Market Responsiveness, which is the ability of companies to respond quickly and appropriately to market dynamics while still being based on ethics and social responsibility. This is an advantage in itself because it not only improves marketing performance, but also strengthens the company's image as a trustworthy and ethical entity. By combining conventional market orientation and sharia values, companies can build a sustainable competitive advantage, increase customer satisfaction, and make a positive contribution to society at large.
Co-Authors Arumsari, Nurul Rizka Budhi Cahyono Putri Aryo Jelang Fitri Khothimah Randika Shafly Fawwaz Reni Nur Arifah Yetty Yuliany K