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All Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Perspective Humanities and Social Sciences
Reni Nur Arifah
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRENGTHENING THE COMPETITIVENESS OF MSMES THROUGH THE DIGITALIZATION OF PROMOTION AND INVENTORY SYSTEMS: IMPLEMENTATION AT DONAT MADU CIAHANJUANG, PATI REGENCY Randika Shafly Fawwaz; Putri Aryo Jelang Fitri Khothimah; Anindya Putri Utami; Reni Nur Arifah; Yetty Yuliany K
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 2 (2025): July-October 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i2.3798

Abstract

Community service (PKM) is part of the learning process that aims to integrate theory and practice in the business world. This activity was carried out at the Donat Madu Cihanjuang Pati MSME, a micro-enterprise in the culinary sector with great potential but facing various operational and managerial obstacles. The main focus of the activity was to analyze and provide solutions to the problems of suboptimal promotion and weak control of raw material inventory. The implementation method included field observation, interviews, SWOT analysis, and the Fishbone and USG (Urgency, Seriousness, Growth) approaches to identify and prioritize problems. The results of the activity showed that digital promotion efforts had not been optimally utilized even though the market share was still wide open. Furthermore, the lack of an inventory recording system caused inefficiencies in the production process, particularly in the procurement of raw materials such as eggs. As a solution, a student team assisted the MSME by creating promotional content templates for social media, brochure designs, and promotional pamphlets. In terms of operations, the team developed stock card templates, raw material formulas, and daily production planning. It is hoped that through this implementation, the Donat Madu MSME can improve production efficiency and expand its marketing reach, thereby strengthening its competitiveness in the local market. This program proves that student involvement in the business world has a real impact on the development of MSMEs.
Digitalization Strategy of the Dharma Usaha 'Maha' Women's Cooperative in Enhancing Member Entrepreneurship in Central Java Province Yetty Yuliany Kusumaningrum; Abdul Aziz; Reni Nur Arifah
Perspective Humanities and Social Sciences Vol. 1 No. 2 (2025): Volume 1 No 02 (2025)
Publisher : Institut Karya Mulia Bangsa

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This study aims to analyze the digitalization strategies implemented by the Dharma Usaha “Maha” Women’s Cooperative in enhancing the entrepreneurial capacity of its members in Central Java Province. Using a descriptive qualitative approach, the research explores the processes, utilization, and impact of digital technology on cooperative operations and member business development. Data were collected through preliminary analysis, document studies, and in-depth interviews to gain a comprehensive understanding of the implementation of digitalization strategies within the cooperative. The results indicate that digitalization strengthens the cooperative’s infrastructure through the provision of technological tools, development of integrated information systems, and digitization of administrative processes, thereby improving operational efficiency and transparency. Digitalization also provides broad access to information, digital training, and entrepreneurial literacy, contributing to enhanced skills, product innovation, and members’ readiness to face market competition. The use of social media and e-commerce platforms further expands marketing reach to regional and national levels. These findings underscore that digitalization strategies play a crucial role in building a technology-based entrepreneurial ecosystem that is inclusive and promotes women’s economic independence through cooperatives.
Co-Authors Abdul Aziz Anindya Putri Utami Putri Aryo Jelang Fitri Khothimah Randika Shafly Fawwaz Yetty Yuliany K Yetty Yuliany Kusumaningrum