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All Journal International Journal of Technology and Education Research
Gafarudin, Abdul
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Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Other

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Income Analysis of Palm Sugar Processing Business (Arenga saccharifera) in Wansugi Village, Kabangka District, Muna Regency Andriani, Mimi; Gafarudin, Abdul; Sadimantara, Fahria Nadiryati
International Journal of Technology and Education Research Vol. 3 No. 03 (2025): July - September, International Journal of Technology and Education Research (
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i03.2210

Abstract

This study aims to determine the amount of income from the palm sugar processing business in Wansugi Village, Kabangka District. This research was conducted in October 2024 - March 2025. The population in this study were business actors in Wansugi Village, Kabangka District, Muna Regency. To determine the sample in this study, the Census Sampling method was used for palm sugar processing business actors. This study was analyzed using quantitative descriptive analysis. The results of this study indicate that the average total income per month in palm sugar processing is IDR 1,445,000 with an average total cost per month of IDR 88,024 and an average income of palm sugar processors per month of IDR 1,257,944. With an R/C Ratio value of 1.12, it means that the palm sugar processing business in Wansugi Village, Kabangka District is feasible to be developed because the R/C Ratio value is > 1
Comparative Analysis of Sales Results of Hydroponic Vegetable Farmers of Lettuce (Lactuca sativa L.) between Conventional Method and Facebook Marketplace in Kendari City Rahadi, Muhammad Ma’rif; Rianse, Ilma Sarimustaqiyma; Gafarudin, Abdul
International Journal of Technology and Education Research Vol. 3 No. 03 (2025): July - September, International Journal of Technology and Education Research (
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i03.2235

Abstract

This study is motivated by the differences in marketing strategies used by hydroponic farmers in selling lettuce (Lactuca sativa L.) in Kendari City. The development of digital technology has encouraged some farmers to use platforms such as Facebook Marketplace, while others still rely on conventional methods. The purpose of this research is to identify and analyze the differences in sales results between the two methods. This research employs a comparative quantitative approach with a total of 30 hydroponic farmer respondents. Data collection techniques include observation, questionnaires, documentation, and literature study. The data were analyzed using descriptive statistics and the Wilcoxon Signed Rank Test, as the normality test results indicated non-normal distribution. The results show that the average sales using the conventional method amounted to $40,677.67, which is higher than the Facebook Marketplace method at $24,777.67. The Wilcoxon test significance value was 0.002 (< 0.05), indicating a significant difference between the two sales methods. A total of 83.33% of respondents achieved higher sales results through the conventional method. Thus, the conventional method is proven to be more effective in increasing the income of hydroponic farmers in Kendari City, although Facebook Marketplace remains relevant as an alternative marketing channel in the digital era
Co-Authors Andriani, Mimi Fahria Nadiryati Sadimantara Ilma Sarimustaqiyma Rianse Rahadi, Muhammad Ma’rif