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All Journal Jurnal Pendidikan Vokasi International Journal Corner of Educational Research (IJCER)
Permata, Shintia
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Enhancing digital competence and entrepreneurial orientation in vocational education: Innovations for SMEs in West Java's fashion industry Aryanti, Asti Nur; Suryana, Suryana; Hendrayati, Heny; Furqon, Chairul; Mulyadi, Hari; Christianingrum, Christianingrum; Rahmi, Palupi Permata; Permata, Shintia; Saputra, Jumadil
Jurnal Pendidikan Vokasi Vol. 14 No. 3 (2024): November
Publisher : ADGVI & Graduate School of Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jpv.v14i3.72376

Abstract

The creative economy is vital for Indonesia's economic growth, especially during a global slowdown. It boosts employment and export values, with culinary, crafts, and fashion leading the way. In 2022, fashion, culinary, and crafts had the highest export values. West  Java is a standout province in this industry. The UMKM Juara program aims to expand markets and digitalize MSMEs. Technology and digital tools are reshaping the business landscape, and the creative industry must embrace these advancements to succeed financially. The purpose of this study was to investigate the effect of digital innovation on business success as a mediator between digital entrepreneurship competence and digital entrepreneurship orientation. The methodology employed was descriptive verification with a quantitative approach. Data were collected using questionnaires. The sampling technique employed was non-probability sampling with purposive sampling, yielding a sample of 306 West Java UMKM Juara in the Fashion Subsector. SEM-AMOS was used to analyze the data in this research. The research findings revealed that digital entrepreneurship competence had a direct and positive effect on business success. Likewise, digital entrepreneurship orientation had a positive effect on business success. Digital innovation mediated digital entrepreneurship competence towards business success. However, digital innovation did not mediate digital entrepreneurship orientation on Business Success.  This findings can be used to improve vocational education curricula or strengthen training programs related to developing digital competencies among learners.
Enhancing MSME Capability through Digital Marketing Education and the Role of University Facilitators in Bandung City Aryanti, Asti Nur; Christianingrum, Christianingrum; Utami, Widyastuti Nurmalia; Rahmi, Palupi Permata; Permata, Shintia
International Journal Corner of Educational Research Vol. 4 No. 2 (2025): November 2025
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/ijcer.v4i2.706

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in regional economic development. However, many MSMEs still face limitations in digital marketing capability, particularly in utilizing social media, marketplaces, and online promotion strategies. This study aims to analyze the effect of digital marketing education programs on improving MSME capabilities in Bandung City. The research employs a quantitative approach using a pretest–posttest design supported by secondary data from the Central Statistics Agency. The findings indicate that digital marketing education significantly improves MSME capability, particularly in content creation, social media management, and marketplace optimization. The study recommends practice-based education and continuous mentoring to strengthen MSME competitiveness in the digital economy.
Co-Authors Asti Nur Aryanti Chairul Furqon, Chairul Christianingrum Hari Mulyadi, Hari Heny Hendrayati Palupi Permata Rahmi Saputra, Jumadil Suryana Suryana Widyastuti Nurmalia Utami