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Widyastuti Nurmalia Utami
Universitas Indonesia Membangun
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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STRATEGI INOVASI PADA INDUSTRI KREATIF: SEBUAH UPAYA PEMULIHAN BISNIS DI MASA PANDEMI COVID19 Aryanti, Asti Nur; Utami, Widyastuti Nurmalia
Image : Jurnal Riset Manajemen Vol 11, No 1 (2022): IMAGE : Jurnal Riset Manajemen, April 2022
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v11i1.38433

Abstract

Pandemi Covid19 menimbulkan banyak dampak, termasuk pada sektor bisnis di industri kreatif. Dampak pandemi Covid19 menyerang hampir seluruh pebisnis di industri kreatif. Potensi besar industri kreatif perlu dipertahankan dan usaha di industri ini harus mampu bangkit dari keterpurukan akibat pandemi. Sehingga diperlukan pendekatan strategi yang tepat. Salah satu cara yang dapat dilakukan adalah melalui strategi inovasi. Strategi inovasi meliputi strategi inovasi produk, proses, pemasaran dan organisasi. Kajian ini bertujuan untuk memberikan gambaran strategi inovasi yang dilakukan di industri kreatif unggulan Kota Bandung. Adapun ruang lingkup industri unggulan tersebut adalah industri kreatif kuliner, fesyen dan kerajinan. Metode penelitian yang digunakan adalah kualitatif. Teknik pengumpulan data melalui studi pustaka, studi lapangan, observasi serta in depth interview. Hasil penelitian menunjukan bahwa strategi inovasi masih minimal diterapkan di industri kreatif ini. Hanya strategi inovasi proses yang diterapkan dengan baik, sedangkan strategi inovasi produk, pemasaran dan organisasi belum optimal diterapkan.
THE EFFECT OF PRICE DISCOUNT AND ELECTRONIC WORD OF MOUTH ON IMPULSE BUYING AT MARKETPLACE SHOPEE: Study on Students of Universitas Indonesia Membangun Bandung Utami, Widyastuti Nurmalia; Juanda, Trysna Aditiya
Journal of Business and Management Inaba Vol. 1 No. 2 (2022): Volume 1 Number 2, December 2022
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v1i02.122

Abstract

The purpose of this study was to determine the effect of Price Discount and Electronic Word of Mouth on Impulse Buying in the Shopee Marketplace. The research method used is a quantitative research method with a descriptive and verification approach. The type of data used is primary data and secondary data with data collection using questionnaires and search data through library research and online research. Sampling technique using Non-Probability Sampling with Purposive Sampling method with the number of respondents as many as 80 respondents. Prerequisite testing includes validity test, reliability test, descriptive analysis, verification analysis and hypothesis testing. The results showed that Price Discounts were in the sufficient category with a score of 1290 and Electronic Word of Mouth was classified in the sufficient category with a score of 1693. Price Discounts had a positive and significant effect on Impulse Purchases, this statement was evidenced by the value of tcount > ttable (2,441 > 1,991) and value Sig. namely 0.001 < 0.05, Electronic Word of Mouth has a positive and significant effect on Impulse Buying, this is evidenced by the value of tcount > ttable (3.017 > 1.991) and the value of Sig. ie 0.020 < 0.05. Price Discount and Electronic Word of Mouth have a simultaneous effect on Impulse Buying, based on the results of simultaneous hypothesis testing (F test), obtained Fcount > Ftable (7,994 > 3.12) and the value of Sig. 0.003 < 0.05.
AN ANALYSIS OF THE BUSINESS FEASIBILITY OF PONTIANAK'S BINGKE CAKE IN BANDUNG CITY Rizka Natasya Dwitiandi; Ridlwan Muttaqin; Widyastuti Nurmalia Utami
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.874

Abstract

This study examines the feasibility of expanding the Pontianak traditional delicacy—bingke cake—to Bandung City. Employing a mixed-methods approach (qualitative and quantitative), it evaluates market dynamics, human resource requirements, and financial viability. Data were collected through interviews, observations, and documentary studies. Financial feasibility was analyzed using the Break-Even Point (BEP) method, while strategic readiness was assessed via SWOT analysis. The results indicate that sales volume in recent months has consistently exceeded the break-even point, signifying financial viability for expansion. The SWOT analysis revealed strengths in cultural appeal and market potential within Bandung, but also identified challenges such as limited production capacity and human resources. The study concludes that the bingke cake business is feasible for expansion and provides strategic recommendations, including workforce development and local marketing strategy adjustments. These findings contribute to entrepreneurship literature and offer practical guidance for MSMEs in developing traditional culinary businesses in urban markets.
Pengaruh Brand Image dan Harga terhadap Minat Beli Konsumen poduk Bata di Sosial Media Instagram Razi, Fahmi Fakhrur; Rahmi, Palupi Permata; Utami, Widyastuti Nurmalia; Aryanti, Asti Nur
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 2 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i2.51636

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan harga terhadap minat beli konsumen pada produk Bata di media sosial Instagram. Metode yang digunakan adalah pendekatan kuantitatif melalui kuesioner kepada pengguna Instagram yang mengenal merek Bata. Hasil menunjukkan bahwa brand image memiliki pengaruh signifikan terhadap minat beli, sedangkan harga berpengaruh moderat. Dengan hasil penelitian dan analisis data mengenai Brand Image dan Harga terhadap minat beli dapat ditarik kesimpulan yaitu, Secara Parsial Variabel Brand Image (X1) memiliki pengaruh terhadap Minat Beli pada Produk Bata di Sosial Media Instagram.Secara Parsial Variabel Harga (X2) memiliki pengaruh terhadap Minat Beli pada Produk Bata di Sosial Media Instagram.Secara Simulta Variabek Brand Image (X1) dan Variabel Harga (X2) memiliki pengaruh terhadap Minat Beli pada Produk Bata di Sosial Media Instagram.
The Effect of Work From Home, Digital Platform and Digital Literacy on Employee Productivity at PT. XYZ Cirebon Regency Nurwidyani, Sabrina Eka; Jaya, Rama Chandra; Utami, Widyastuti Nurmalia; Mubarok, Dadan Abdul Aziz; Ismail, Gurawan Dayona
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2156

Abstract

This study aims to test and analyze the effect of work from home, digital platforms and digital literacy on work productivity at PT XYZ Cirebon Regency partially or simultaneously. This research is a quantitative study with a population of 35 employees and uses non-probability sampling techniques, so that the sample size uses the entire population. The data sources used are primary data and secondary data processed with the help of SPSS 26.0 for windows. The data analysis technique used is multiple linear regression. Based on the partial test results, work from home and digital platforms have a positive and significant effect, while digital literacy has a positive but insignificant effect on the work productivity of employees of PT XYZ Cirebon Regency. In simultaneous testing work from home, digital platform and digital literacy together have a positive and significant effect on the work productivity of employees of PT. XYZ Cirebon Regency. The coefficient of determination shows that work from home, digital platform and digital literacy are able to explain the contribution of work from home, digital platform and digital literacy to the work productivity of employees of PT. XYZ Cirebon Regency, which is 98.1%, while the remaining 1.9% is influenced by other variables outside this regression equation or variables not examined.
The Effect of Competence, Motivation, and Work Discipline on the Performance of Employees at Perumda Air Minum Tirta Raharja in Bandung Regency Permana, Rizal; Rahmi, Palupi Permata; Utami, Widyastuti Nurmalia
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3334

Abstract

This study aims to analyze the effects of competence, work motivation, and work discipline on employee performance at Perumda Air Minum Tirta Raharja in Bandung Regency. This study employs a quantitative method with a descriptive and verificatory approach, aiming to describe the conditions of the research variables and empirically test the relationships among them. The research data were obtained by distributing questionnaires to 78 employees who were selected as research respondents. The collected data were analyzed using multiple linear regression. The results showed that competence did not have a significant effect on employee performance. The NJI results indicated that competence was rated good (44.81), motivation was rated good (43.83), work discipline was rated good (59.31), and employee performance was rated good (52.32). In part, competence has no effect (0.217 > 0.05), indicating that differences in competence levels among employees do not yet yield meaningful changes in performance. while motivation (0.009 < 0.05) and work discipline (0.000 < 0.05) affect performance, meaning that work motivation and work discipline are proven to have a positive and significant effect on employee performance. Simultaneously, competence, work motivation, and work discipline have a significant effect on employee performance, with an R-squared of 70.4%, indicating that these three variables account for most of the variation in employee performance. The findings of this study confirm that improving employee performance in the public service sector needs to focus on strengthening motivation and work discipline, supported by continuous competence development to improve the quality of service to the community
Pengaruh Harga Dan Promosi Terhadap Minat Beli Konsumen Di Klinik Mirabeauty Nisa, Nina Auliya; Utami, Widyastuti Nurmalia; Mubarok, Dadan Abdul Aziz
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5737

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan promosi terhadap minat beli konsumen pada Klinik Mirabeauty. Penelitian ini dilatarbelakangi oleh meningkatnya persaingan industri klinik kecantikan yang mendorong penyedia layanan untuk menerapkan strategi harga dan promosi yang semakin kompetitif. Secara empiris, Klinik Mirabeauty menerapkan potongan harga hingga 50% pada berbagai layanan perawatan serta menunjukkan fluktuasi jumlah pengunjung sepanjang tahun. Kondisi tersebut mengindikasikan bahwa minat beli konsumen bersifat sensitif terhadap stimulus pemasaran, sehingga diperlukan pengujian empiris mengenai peran harga dan promosi dalam membentuk minat beli konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian asosiatif. Data dikumpulkan melalui kuesioner terstruktur menggunakan skala Likert lima poin yang disebarkan kepada konsumen Klinik Mirabeauty. Teknik pengambilan sampel dilakukan dengan metode non-probability sampling. Analisis data dilakukan menggunakan regresi linier berganda, yang didahului dengan uji validitas, reliabilitas, serta uji asumsi klasik untuk memastikan kelayakan model analisis. Hasil penelitian menunjukkan bahwa harga berpengaruh positif dan signifikan terhadap minat beli konsumen. Promosi juga terbukti berpengaruh positif dan signifikan secara parsial. Secara simultan, harga dan promosi berpengaruh signifikan terhadap minat beli konsumen. Temuan ini menegaskan bahwa strategi harga yang kompetitif, terutama ketika didukung oleh promosi yang tepat, berperan penting dalam meningkatkan minat beli pada industri klinik kecantikan. Penelitian ini diharapkan dapat memberikan kontribusi empiris bagi pengembangan kajian pemasaran jasa serta menjadi rujukan praktis bagi pengelola klinik kecantikan dalam merumuskan strategi pemasaran yang lebih efektif. 
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Pada Produk Moisturizer Glad2Glow Di Shopee Janah, Nur Afi Yatul; Utami, Widyastuti Nurmalia; Aryanti, Asti Nur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5919

Abstract

Penelitian ini dilakukan untuk mengkaji sejauh mana kualitas produk dan kualitas pelayanan memengaruhi keputusan pembelian konsumen terhadap produk Moisturizer Glad2Glow di platform Shopee. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik survei. Pengumpulan data dilakukan melalui penyebaran kuisioner kepada 100 responden yang telah melakukan pembelian produk tersebut. Analisis data melibatkan uji validitas, uji reabilitas, penguji asumsi klasis, regresi linier berganda, uji t, uji f, dan uji r dengan bantuan SPSS. Hasil analisis menunjukan bahwa seluruh instrumen pengukuran dinyatakan valid dan reliabel, serta model regesi dinyatakan layak karena telah memenuhi asumsi klasik. Secara persial, kualitas produk dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan, kedua variabel independen tersebut juga terbukti memiliki pengaruh yang signifikan terhadap keputusan pembelian. Nilai koefisien determinasi menunjukan bahwa 82,4% keputusan pembelian dapat dijelaskan oleh kualitas produk dan kualitas pelayanan, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan penelitian ini menunjukkan bahwa kualitas produk dan kualitas pelayanan memiliki peran penting dalam memengaruhi keputusan pembelian konsumen terhadap produk Moisturizer Glad2Glow di platform Shopee. Konsumen cenderung merasa lebih yakin untuk melakukan pembelian ketika produk yang ditawarkan memiliki mutu yang baik serta didukung oleh pelayanan yang cepat, tanggap, dan profesional. Oleh karena itu, pelaku usaha secara konsisten melakukan peningkatan dan pengembangan terhadap kualitas produk maupun layanan guna mempertahankan kepercayaan konsumen. Upaya tersebut menjadi strategi penting untuk memperkuat daya saing produk di tengan persaingan pasar digital yang semakin ketat, khususnya pada platform Shopee
Pendayagunaan Tanaman Obat Keluarga (TOGA) dan aspek higienis dalam pemberdayaan dasa wisma “Dahlia” Yunia Mulyani Azis; Widyastuti Nurmalia Utami; Dita Rari Dwi Rinining Tyastuty; Wiendy Puspita Sari
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.32930

Abstract

Abstrak Dasa wisma (dawis) sebagai salah satu program dari PKK mempunyai tugas selain membantu pengurus PKK dalam pendataan warga, juga mempunyai tugas kemasyarakatan, kemanusian, dan peningkatan kesejahteraan anggotanya. Begitu pula dengan dawis “Dahlia” yang berada di RT.01 RW.14 desa Ngijo Kabupaten Malang, yang mempunyai kegiatan positif di bidang koperasi dengan penambahan modal diperoleh dari tabungan, jasa pinjaman dan penjualan hasil TOGA. Dalam pelaksanaan pengadaan TOGA, dawis “Dahlia” sebagai mitra mempunyai kendala kurangnya pengetahuan keberagaman jenis TOGA dan manfaatnya, serta kurang higienisnya mitra dalam pembuatan jamu. Berdasarkan kesepakatan bersama maka tim pengabdian memberikan beberapa solusi  yaitu (1) sosialisasi tentang variasi TOGA dan manfaatnya, (2) bantuan bibit TOGA, (3) bantuan blender dan chopper untuk pembuatan jamu yang higienis, (4) edukasi tentang pentingnya aspek higienis, dan (5) praktek pembuatan jamu yang higienis. Hasil dari pengabdian menunjukkan mitra mengalami peningkatan dalam pengetahuan tentang jenis-jenis TOGA dan higienisasi. Antusias mitra dalam mengikuti seluruh kegiatan, mitra bersedia melanjutkan program higienis setelah pengabdian berakhir, serta peningkatan wawasan mengenai TOGA dan pemanfaatannya merupakan kesimpulan dari kegiatan pengabdian ini. Kata kunci: dasa wisma; TOGA; higienis. Abstract Dasa wisma (dawis) as one of the PKK programs has the task of assisting PKK administrators in resident data collection, also has social, humanitarian tasks, and improving the welfare of its members. Likewise with dawis "Dahlia" located in RT.01 RW.14 Ngijo village, Malang Regency, which has positive activities in the cooperative sector with additional capital obtained from savings, loan services and sales of TOGA results. In implementing TOGA procurement, dawis "Dahlia" as a partner has obstacles in the form of lack of knowledge about the diversity of TOGA types and their benefits, as well as the lack of hygiene of partners in making herbal medicine. Based on a joint agreement, the community service team provided several solutions, namely (1) socialization about TOGA variations and their benefits, (2) TOGA seed assistance, (3) blender and chopper assistance, (4) education about the importance of hygiene aspects, and (5) hygienic herbal medicine making practices. The results of the community service showed that partners experienced an increase in knowledge about TOGA types and hygiene. The enthusiasm of partners in participating in all activities, partners are willing to continue the hygiene program after the service ends, and increased insight into TOGA and its utilization are the conclusions of this service activity. Keywords: dasa wisma; TOGA; hygiene.
Co-Authors Asti Nur Aryanti Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dita Rari Dwi Rinining Tyastuty Ismail, Gurawan Dayona Janah, Nur Afi Yatul Jaya, Rama Chandra Juanda, Trysna Aditiya Nisa, Nina Auliya Nurwidyani, Sabrina Eka Palupi Permata Rahmi Permana, Rizal Razi, Fahmi Fakhrur Ridlwan Muttaqin Rizka Natasya Dwitiandi Sari, Wiendy Puspita Yunia Mulyani Azis