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All Journal Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Pengabdian Mandiri
Nurna Yuni
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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PEMBENTUKAN UMKM BERBASIS GO DIGITAL DI LINGKUNGAN PONDOK PESANTREN SABILUL HUDA KELURAHAN CIKALANG KECAMATAN TAWANG KOTA TASIKMALAYA Mila Karmila; Barin Barlian; Nurna Yuni; Hary Firmansyah; Titin Patimah; Dudung Suryana; Egi Dia Safitri; Rida Nurulaida; Sesep Maulana; Gifar Fathur Rohman; Jawad Nauqib Fazan
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 8: Agustus 2025
Publisher : Bajang Institute

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Abstract

Pengabdian masyarakat ini bertujuan untuk membentuk usaha sablon di lingkungan pesantren sebagai upaya meningkatkan keterampilan kewirausahaan santri serta mendukung kemandirian ekonomi pesantren. Program ini melibatkan beberapa tahap, dimulai dari survei kebutuhan, pelatihan keterampilan sablon manual, hingga pendirian unit usaha sablon yang dikelola oleh santri. Pelatihan diikuti oleh 10 orang santri yang terdiri dari 5 orang santriwan dan 5 orang santriwati, lalu dibentuk menjadi 2 kelompok usaha. Pelatihan dilakukan dalam bentuk sesi teori dan praktik, yang mencakup teknik sablon dasar, manajemen usaha, dan pemasaran. Hasil dari kegiatan ini adalah para santri berhasil menguasai keterampilan sablon dan memanfaatkan media sosial untuk memasarkan produk sablon baik di lingkungan internal maupun lingkungan eksternal pesantren sehingga menghasilkan pendapatan tambahan bagi pesantren Sabilul Huda Tasikmalaya.
Virtual Try On Sebagai Determinan terhadap Keputusan Pembelian Dimoderasi oleh Ulasan Pelanggan: Pada Konsumen Pengguna Skincare di Kota Tasikmalaya Firmansyah, Hary; Nurna Yuni; Depy Muhamad Pauzy
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 1 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i1.9274

Abstract

Virtual Try-On (VTO) technology in e-commerce is used to reduce uncertainty when purchasing experiential products such as skincare, which serve various functions and target diverse consumer segments. A novel aspect of this research was the examination of the usefulness of Virtual Try-On. The purpose of this study was to investigate the effect of VTO usage on purchasing decisions. It also analyzed the moderating role of customer reviews in the relationship between VTO use and purchasing decisions. The method employed was quantitative explanatory research. The results revealed that all indicators for each variable were valid and reliable. The use of the VTO feature had a significant effect on purchasing decisions, both partially and simultaneously. Customer reviews did not have a moderating or significant influence on the effect of VTO on purchasing decisions. Virtual Try-On was identified as a primary determinant of online purchasing decisions for skincare products. The success of VTO depends on its functional aspects and the enjoyable experience it provides. The effectiveness of VTO increases when supported by positive customer reviews. Integrating VTO technology strategies with online product differentiation through customer reviews is important for increasing sales conversions.
Co-Authors Barin Barlian Depy Muhamad Pauzy Dudung Suryana Egi Dia Safitri Firmansyah, Hary Gifar Fathur Rohman Hary Firmansyah Jawad Nauqib Fazan Mila Karmila Rida Nurulaida Sesep Maulana Titin Patimah