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All Journal Jurnal Public Relations (J-PR) Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Chininta Rizka Angelia
Unknown Affiliation
Religion Languange, Linguistic, Communication & Media Social Sciences

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Defending the Shore, Voicing the Right: Communication Strategies of the Save Pede Beach Movement: Frederik Masri Gasa; Chininta Rizka Angelia; Ernestus Holivil; Everd S. R. Daniel
Mediakita Vol. 9 No. 2 (2025): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v9i2.2938

Abstract

This study aims to examine the social movement of the Labuan Bajo community, which is part of the Save Pantai Pede Movement, as a form of resistance to the privatization of public space by the provincial government and private investors. The primary issue in this study is the power imbalance in the management of public space, which contributes to the marginalization of local communities. This study employs a critical approach, utilizing Norman Fairclough's Critical Discourse Analysis and Pierre Bourdieu's theories of habitus, capital, and social field as analytical tools. Data were obtained through documentation studies, observations, and in-depth interviews, which were analyzed at three levels: textual, discourse practice, and sociocultural practice. The study's results show that the community, particularly young people and local artists, produces a discourse of resistance through art and public symbols that affirm public space as a shared right. This movement has succeeded in transforming the commercialization project into a broader public debate on spatial justice and community political participation. These findings confirm that community-based social movement can be an effective tool for political negotiation in addressing structural and capitalist domination of public space.  
Strategi Social Media Marketing Restoran Tanpa Sertifikat Halal Dalam Membangun Kepercayaan Konsumen Melalui Instagram Chininta Rizka Angelia; Juliadi, Rismi; Masri Gasa, Frederik
Jurnal Public Relations (J-PR) Vol. 6 No. 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v6i1.8641

Abstract

The halalness of food and beverage products is a major concern for most consumers in Indonesia. Restaurants with halal certificates tend to be more in demand by Muslim and non-Muslim consumers, because their cleanliness and halalness are guaranteed. Restaurants without halal certificates use social media as a marketing tool to overcome the obstacles of halal status and increase their competitiveness. This study aims to analyze the marketing strategy of restaurants without halal certificates builds consumer trust through Instagram. This study uses the concept of Social Media Marketing, a qualitative approach and a case study method. Data collection was conducted through in-depth interviews with the BOGA Group Managers. The results of the study show that even though it does not have a halal certificate, the restaurant implements information transparency, attractive visual content, and active interaction with consumers on Instagram. The main message to be conveyed is "Leten is The Best Paradise Dynasty with no pork no lard". The contents uploaded to the page @leten.byparadisedynasty are also strengthened by the use of ads, KOL, and foodies, to create traffic on Instagram. Leten is able to overcome the challenges of halal issues without sacrificing public trust.  
Co-Authors Ernestus Holivil Everd S. R. Daniel Frederik Masri Gasa Juliadi, Rismi Masri Gasa, Frederik