Article Per Year (5 Year)
p-Index From 2021 - 2026
2.024
P-Index
This Author published in this journals
All Journal Journal Of Widya Medika Junior JMD: Jurnal Riset Manajemen & Bisnis Dewantara JURNAL MANAJEMEN TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata Jurnal Pemberdayaan Pariwisata
Setiawan, Christin
Sekolah Tinggi Pariwisata Trisakti Jakarta
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Peningkatan Kapasitas Promosi Digital dan Layanan Wisatawan melalui Kegiatan Pengabdian Masyarakat di Desa Wisata Cibuntu, Kabupaten Kuningan Devita Gantina; Yulia Lintangkawuryan; Christin Setiawan; Abdul Mughni Baihaqi; Muhammad iqbal Hanafi
Jurnal Pemberdayaan Pariwisata Vol 7 No 1 (2025): Jurnal Pemberdayaan Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat IP Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jpp.v7i1.1904

Abstract

This community empowerment program was implemented in Cibuntu Tourism Village, Kuningan, West Java, in response to the low utilization of digital technology in tourism promotion and service delivery. The main objective was to enhance the digital capacity of local tourism actors, including tourism awareness groups, tourism-based micro-enterprises, and village officials. A participatory approach was employed, involving practical training sessions, the development of digital promotion strategies based on local potential, and technical assistance. Data collection methods included interviews, focused group discussions, and field observations. The program’s effectiveness was assessed through pre- and post-tests to measure the participants’ improvement in digital competencies. The results showed a significant increase in digital engagement: active use of social media rose from 15% to 75%, digital content creation skills improved from 10% to 60%, and the use of online booking platforms increased from 5% to 40%. The activities proved effective in empowering the local community to use digital tools in promoting tourism and delivering services. Moreover, the program fostered community participation, a sense of ownership, and sustainability in digital tourism development. To maintain the program's impact, follow-up training and regular technical mentoring are recommended to support continuous improvement in digital capacity. Keywords: community empowerment, digital capacity, digital tourism; rural tourism, social media marketing
Co-Authors Abdul Mughni Baihaqi Anwaruddin, Anwaruddin Ariesta, Eliza Darsiah, Anis Devita Gantina Dian Octarina Dian Octarina Ernawati, Titiek Hidayat, Candra Jeefrey Rabito Pangosta Lintangkawuryan, Yulia Maulana, Alifatqul Muhammad Iqbal Hanafi Nugroho, Nunung Octarina, Dian Pangosta, Jeefrey Rabito Wijayati, Eko Sri