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Persepsi Pelanggan Terhadap Layanan Di Darling In The Cup Cafe Christin Setiawan; Devita Gantina
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol. 4 No. 2 (2021): Juli (2021) - Desember (2021)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/jmd.v4i2.888

Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Darling in the cup Café Jakarta. Penelitian ini menggunakan metode desktriptif yang pendekatan kuantitatatif dengan melibatkan 100 orang sebagai responden penelitian. Data yang digunakan adalah data primer dengan alat bantu SPSS untuk pengolahannya. Berdasarkan hasil penelitian diketahui bahwa Kualitas Pelayanan berpengaruh kuat terhadap Kepuasan Pelanggan.

Kebanggaan dan Perilaku Memelihara Potensi Pariwisata Purwanti Dyah Pramanik; Devita Gantina; Fachrul Husain Habibie
Jurnal Pariwisata Vol 4, No 2 (2017): Jurnal PARIWISATA
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v4i2.2139

Cibuntu, Kuningan di Jawa Barat memiliki berbagai potensi pariwisata. Daya tarik wisata tersebut dapat dikelompokkan menjadi tiga bagian, yaitu wisata budaya, wisata alam, dan wisata buatan. Ketiga obyek wisata tersebut bersifat unik. Kekhasannya ini melekat sebagai identitas mayarakat yang tinggal di desa Cibuntu. Perasaan seseorang yang memiliki keterikatan dengan suatu tempat disebut rasa kebangsaan atau yang dikenal dengan istilah nasionalisme. Perilaku masyarakat terhadap potensi wisata yang dimiliki dapat menggambarkan rasa nasionalisme masyarakat tersebut. Penelitian ini bertujuan untuk menganalisa keterkaitan kebanggaan masyarakat desa dan kesadaran memelihara budaya yang dimiliki desa mereka. Responden berjumlah 45 orang penduduk desa. Penelitian menggunakan disain penelitian deskriptif. Sampel dipilih secara acak sederhana. Data dikumpulkan dengan cara menyebarkan kuesioner. Analisis meliputi uji validitas dan reliabilitas, analisis frekuensi, serta analisis mean dan korelasi. Hasil penelitian menunjukkan bahwa semua responden merasa bangga terhadap kekayaan budaya, alam, serta wisata buatan di desa mereka. Penelitian ini juga menemukan bahwa responden sudah merasa memelihara budaya, alam, serta wisata buatan yang terdapat di desa mereka tetapi penerapanannya harus lebih ditingkatkan. Kata Kunci: Perilaku masyarakat desa, potensi pariwisata. ABSTRACTThere are many rural tourism resources in Cibuntu, Kuningan, West Java. It could be grouped into three items. They are cultural resources, natural resources, and human made tourism. Those resources are unique. This uniqueness is tied to people identity who live there. The feeling of someone who are attached to a certain place could be called as nasionalism. The rural tourism behavior of their tourism resources might describe a sense of their nasionalism. This research aimed to analyze the link of rural tourism behavior and their willingness to maintain their tourism resources at the village. The respondents were forty-five of rural residents. The study made use of descriptive research design. The sample were choosen by simple random sampling. The data were collected by distributing questionaires. The analysis included validity and reliability test, frequency analysis, mean, and correlation analysis. The study found that all respondents were proud of their own culture, nature, and human made tourism. It’s also found that all respondents have had a willingness to take care of their own culture, nature, and human made tourism but it must be improved in its implementation. Keywords: Tourism resources, rural tourim behavior, and pride

Penyuluhan Keuangan Sederhana di Desa Kaduela, Kabupaten Kuningan, Jawa Barat Devita Gantina; Nurbaeti Nurbaeti; Heny Ratnaningtyas
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 2 No. 1 (2022): Jurnal Pengabddian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v2i1.798

This service activity aims to provide counseling, training and socialization on how to make Simple financial reports in Kaduela Village are useful for business actors in Kaduela Village so that a description of the business's financial condition can be seen. The methods used in this activity are counseling, training, and socialization. The number of participants in this activity was 27 people. The tools and materials we use are projector screens and infocus. This activity is beneficial for business actors in Kaduela Village because the preparation of good and correct financial reports will make it easier for banks to provide business loans and make it easier for investors to provide additional business funds.

Strategi Marketing Desa Wisata Berbasis Informasi dan Teknologi Ridha Afina; Hagia Qatrunnada; Harfinolla Amabel Kirani; Woro Harkandi Kencana; Sularso Budilaksono; Febrianty Febrianty; Devita Gantina
IKRAITH-Teknologi Vol 6 No 3 (2022): IKRAITH-TEKNOLOGI Vol 6 No 3 November 2022
Publisher : Fakultas Teknik Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-teknologi.v6i3.2302

Tourism villages were formed to empower the community so that they can act asdirect actors in an effort to increase readiness and concern in responding to tourism potential ortourist attraction locations in each village. The objects of this research are 3 tourist villages inDKI Jakarta, namely: Betawi Cultural Village Tourism Village, Untung Jawa Island TourismVillage and Bhinneka Eduwisata Village Tourism Village. The purpose of this study is todetermine the IT-based marketing strategy used by tourism villages in DKI Jakarta. This studyuses AISAS theory consisting of Attention (attention), Interest (interest), Search (search), Action(action), and Share (sharing). AISAS explains the occurrence of significant changes in consumerbehavior patterns since the advent of technology. The research method uses a descriptiveapproach. The data collection technique is by exploring the tourist village managers and visitorsand observing the tourist villages and the digital platform used. In this study, the marketingstrategy used by the tourist village is in the form of a website platform, social media and mobileapplications. The tourist villages of Untung Jawa Island and Betawi Village use the potential ofthe three platforms, while the Bhinneka edutourism village has not maximized the use ofmarketing using digital platforms.

Keberhasilan Pelaku Wirausaha dalam Mengembangkan Usahanya di Destinasi Wisata Danau Cipondoh Kota Tangerang, Provinsi Banten Heny Ratnaningtyas Ratnaningtyas; Devita Gantina; Anita Swantari; Andhalia Liza Marie; Mohammad Syaltut Abduh
Tourism Scientific Journal Vol. 8 No. 1 (2022): Vol 8 No 1 Desember 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v8i1.232

This study aims to determine the effect of entrepreneurship education, family environment and personality on business success. This type of research is descriptive research with a quantitative approach with multiple regression analysis using Smart PLS. The location of this research was conducted at the tourist destination of Lake Cipondoh. The sampling technique uses saturated sampling because the total population is the same as the number of samples, namely 63 entrepreneurs in the Lake Cipondoh tourist destination. The results of the study partially show that entrepreneurship education, family environment and personality have a significant effect on business success. Entrepreneurship education has a significant effect on business success, because in entrepreneurship education there is provision of skills in the form of self-development which can be understood as an effort to apply an entrepreneurial spirit and mentality. The family environment has a significant effect on business success, because from the family environment, entrepreneurs are inspired and receive support for entrepreneurship. namely high fighting power, courage and self-confidence, overcoming fear and anxiety, controlling every decision yourself, having an independent nature not depending on others. The value of the coefficient of determination of business success is 69.8%, the variable of business success is influenced by the variables of entrepreneurial education, family environment and personality.

Empowerment of MSMEs in Bhinneka Village, Setu Babakan, and Pulau Untung Jawa Tourist Villages Through Web Applications and Indonesian Tourism Village Award Assessment Budilaksono, Sularso; Febrianty, Febrianty; Kencana, Woro Harkandi; Gantina, Devita
Society : Jurnal Pengabdian Masyarakat Vol 3, No 2 (2024): Maret
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v3i2.394

The advent of information technology has permeated all aspects of life, facilitating a myriad of conveniences in daily human activities, including those within the tourism industry. The nomination of Bhinneka Village, Setu Babakan Betawi Cultural Village, and Pulau Untung Jawa tourist village for the 2021 Indonesian Tourism Village Award underscores the integration of technological advancements in the tourism sector. Nevertheless, Micro, Small, and Medium Enterprises (MSMEs) operating within these tourist villages confront several challenges related to the production, marketing, and sales of their offerings. To mitigate these challenges, tailored assistance and training programs are being deployed with the objective of empowering MSMEs to enhance their business operations and to adeptly leverage digital platforms for promotion, marketing, and sales activities. This initiative necessitates a collaborative approach, wherein managers of tourist villages, Pokdarwis, and MSME stakeholders collectively endeavor to execute both traditional and digital marketing strategies, thereby ensuring optimal service delivery to tourists. The deployment of the Wisataqu.id application emerges as a pivotal tool in this context, offering substantial support to tourism village managers and surrounding MSMEs in their pursuit of digital promotion and marketing. This integration of digital tools is poised to not only elevate the visibility and accessibility of these cultural destinations but also to stimulate local economies by fortifying the tourism sector's foundationâ€” the MSMEs.

Model of Tourist Destination in Cibuntu Village, West Java Hidayat, Candra; Arafah, Willy; Rahmanita, Myrza; Gantina, Devita; Boediman, Surya Fadjar
Journal of Business on Hospitality and Tourism Vol 8, No 2 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

A6 model consist the attributes of tourist destination that are attraction, accessibility, amenities, available package, activities, and ancillary service. They both have an influence on increasing tourist satisfaction. Health protocol is also the perception to enhance tourist satisfaction in new normal. Consequently, health protocol plays an important role in boosting the tourist satisfaction in Cibuntu Village, West Java. This study analyses the relationships proposed in SERVQUAL, which consist five core components of service quality: tangibles, reliability, responsiveness, assurance and empathy. The sample in this study was 200 respondents from the tourists who experienced at least one time of visiting Cibuntu Village. This study using questionnaires in the kind of Google form, consists of 23 items.Five hypotheses were formulated and tested. The finding of this study found from all respondents is also going down more than four time experiences. Then offer a promotion for the young generation or under 25 year old market segment. In the new normal, the application of health protocols determines tourist satisfaction in Cibuntu Village, West Java. The process of building, designing, and defining a sustainable tourism village, we must collaborate with the central government and local government in the new normal situation. Cibuntu Village should collect the data from the tourist visiting Cibuntu village and save it as guest history to offer a suitable promotion in new normal.

Pemberdayaan Pelaku Usaha Konveksi Berbasis Rumah di Jurangmangu Tentang Pengelolaan Keuangan untuk Meningkatkan Kesejahteraan Ratnaningtyas, Heny; Sugeng, Novita Widyastuti; Nurbaeti, Nurbaeti; Gantina, Devita
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 2 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i2.4526

Financial management counseling for home-based convection business actors in Jurangmangu, South Tangerang, was held to overcome the low understanding of working capital management, financial planning and risk mitigation. The aim of this activity is to increase participants' financial literacy so they can manage their businesses more effectively. The methods used include conveying participants' needs, compiling material, providing direct counseling, interactive discussions, and evaluation through pre-tests and post-tests. Post-evaluation results showed a significant increase in participants' understanding, with 100% answering correctly on the post-test counseling, compared to only 10-20% correct on the pre-test. The conclusion of this activity emphasizes the importance of good working capital management and financial planning to maintain business liquidity and stability. It is recommended that business actors continue to attend training and build good relationships with customers and suppliers to support the growth and desires of their business. Through the application of the knowledge gained, it is hoped that business actors can increase operational efficiency and achieve success in their business convection.

Model of Tourist Destination in Cibuntu Village, West Java Hidayat, Candra; Arafah, Willy; Rahmanita, Myrza; Gantina, Devita; Boediman, Surya Fadjar
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.393

A6 model consist the attributes of tourist destination that are attraction, accessibility, amenities, available package, activities, and ancillary service. They both have an influence on increasing tourist satisfaction. Health protocol is also the perception to enhance tourist satisfaction in new normal. Consequently, health protocol plays an important role in boosting the tourist satisfaction in Cibuntu Village, West Java. This study analyses the relationships proposed in SERVQUAL, which consist five core components of service quality: tangibles, reliability, responsiveness, assurance and empathy. The sample in this study was 200 respondents from the tourists who experienced at least one time of visiting Cibuntu Village. This study using questionnaires in the kind of Google form, consists of 23 items.Five hypotheses were formulated and tested. The finding of this study found from all respondents is also going down more than four time experiences. Then offer a promotion for the young generation or under 25 year old market segment. In the new normal, the application of health protocols determines tourist satisfaction in Cibuntu Village, West Java. The process of building, designing, and defining a sustainable tourism village, we must collaborate with the central government and local government in the new normal situation. Cibuntu Village should collect the data from the tourist visiting Cibuntu village and save it as guest history to offer a suitable promotion in new normal.

Pemberdayaan Pelaku Usaha Konveksi Berbasis Rumah di Jurangmangu Tentang Pengelolaan Keuangan untuk Meningkatkan Kesejahteraan Ratnaningtyas, Heny; Sugeng, Novita Widyastuti; Nurbaeti, Nurbaeti; Gantina, Devita
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 5 No. 2 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i2.4526

Financial management counseling for home-based convection business actors in Jurangmangu, South Tangerang, was held to overcome the low understanding of working capital management, financial planning and risk mitigation. The aim of this activity is to increase participants' financial literacy so they can manage their businesses more effectively. The methods used include conveying participants' needs, compiling material, providing direct counseling, interactive discussions, and evaluation through pre-tests and post-tests. Post-evaluation results showed a significant increase in participants' understanding, with 100% answering correctly on the post-test counseling, compared to only 10-20% correct on the pre-test. The conclusion of this activity emphasizes the importance of good working capital management and financial planning to maintain business liquidity and stability. It is recommended that business actors continue to attend training and build good relationships with customers and suppliers to support the growth and desires of their business. Through the application of the knowledge gained, it is hoped that business actors can increase operational efficiency and achieve success in their business convection.

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