Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Kepada Masyarakat Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Nur Aeni Fatimah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pemberdayaan Yakult Lady Dalam Meningkatkan Penjualan Melalui Strategi Pemasaran Direct Selling -, Adzraa Tsabita Nailla Rachmi; Adi Saputra; Nur Aeni Fatimah; Belinda Vania Putri; Ahmad Rohidin; Riyono
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.653

Abstract

This community service activity aims to examine the implementation of Customer Experience Management (CEM) at PT Yakult Indonesia Persada through the role of Yakult Ladies and the direct selling system in fostering customer loyalty. Field observations were conducted at the Yakult distribution center in Mojokerto. The results indicate that the Yakult Lady program not only serves as a product distribution system but also strengthens emotional connections with consumers through personal interaction. The direct selling system also proves effective in maintaining distribution efficiency and product quality. Both strategies significantly contribute to enhancing customer trust, repeat purchases, and brand loyalty. Recommendations include strengthening the capacity of Yakult Ladies through training, utilizing digital technology for customer data management, and expanding distribution coverage to rural areas. This activity provides practical benefits for the development of customer experience–based marketing strategies and the improvement of service quality in the community.
Pemberdayaan Yakult Lady Dalam Meningkatkan Penjualan Melalui Strategi Pemasaran Direct Selling Adzraa Tsabita Nailla Rachmi; Adi Saputra; Nur Aeni Fatimah; Belinda Vania Putri; Ahmad Rohidin; Riyono
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.653

Abstract

This community service activity aims to examine the implementation of Customer Experience Management (CEM) at PT Yakult Indonesia Persada through the role of Yakult Ladies and the direct selling system in fostering customer loyalty. Field observations were conducted at the Yakult distribution center in Mojokerto. The results indicate that the Yakult Lady program not only serves as a product distribution system but also strengthens emotional connections with consumers through personal interaction. The direct selling system also proves effective in maintaining distribution efficiency and product quality. Both strategies significantly contribute to enhancing customer trust, repeat purchases, and brand loyalty. Recommendations include strengthening the capacity of Yakult Ladies through training, utilizing digital technology for customer data management, and expanding distribution coverage to rural areas. This activity provides practical benefits for the development of customer experience–based marketing strategies and the improvement of service quality in the community.
Pemanfaatan Google Sites untuk Administrasi Terpadu di Institut Teknologi dan Bisnis (ITB) Semarang Cantik Padmasari; Raihan Maulana Adi Artanta; Nur Aeni Fatimah; Andika Prihantara; Heri Usodo
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 3 No. 1 (2026): Januari : Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v3i1.2892

Abstract

This community service program aims to improve the quality of integrated administration at the Semarang Institute of Technology and Business (ITB) through the use of Google Sites as an easily accessible and efficient information management platform. Activities include gathering needs, developing content structures, training on Google Sites, and providing implementation support. The results demonstrate improved information accessibility, streamlined document management, and faster administrative processes. The use of Google Sites provides an alternative solution that supports transparent, integrated, and technologically adaptive administrative services. In the future, the use of this platform can be expanded into other academic and operational activities. With this technology, ITB Semarang can further streamline internal and external communication processes and support faster and more accurate decision-making. This program is also expected to serve as a model for other educational institutions in adopting technology to improve administrative efficiency. Furthermore, it is hoped that the use of this technology will also increase the participation and involvement of the entire academic community in managing information more effectively.
Co-Authors -, Adzraa Tsabita Nailla Rachmi Adi Saputra Adzraa Tsabita Nailla Rachmi Ahmad Rohidin Andika Prihantara Belinda Vania Putri Cantik Padmasari Heri Usodo Raihan Maulana Adi Artanta Riyono