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All Journal Jurnal Pengabdian Kepada Masyarakat Jurnal Kemitraan Masyarakat
Ahmad Rohidin
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pemberdayaan Yakult Lady Dalam Meningkatkan Penjualan Melalui Strategi Pemasaran Direct Selling -, Adzraa Tsabita Nailla Rachmi; Adi Saputra; Nur Aeni Fatimah; Belinda Vania Putri; Ahmad Rohidin; Riyono
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.653

Abstract

This community service activity aims to examine the implementation of Customer Experience Management (CEM) at PT Yakult Indonesia Persada through the role of Yakult Ladies and the direct selling system in fostering customer loyalty. Field observations were conducted at the Yakult distribution center in Mojokerto. The results indicate that the Yakult Lady program not only serves as a product distribution system but also strengthens emotional connections with consumers through personal interaction. The direct selling system also proves effective in maintaining distribution efficiency and product quality. Both strategies significantly contribute to enhancing customer trust, repeat purchases, and brand loyalty. Recommendations include strengthening the capacity of Yakult Ladies through training, utilizing digital technology for customer data management, and expanding distribution coverage to rural areas. This activity provides practical benefits for the development of customer experience–based marketing strategies and the improvement of service quality in the community.
Pemberdayaan Yakult Lady Dalam Meningkatkan Penjualan Melalui Strategi Pemasaran Direct Selling Adzraa Tsabita Nailla Rachmi; Adi Saputra; Nur Aeni Fatimah; Belinda Vania Putri; Ahmad Rohidin; Riyono
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.653

Abstract

This community service activity aims to examine the implementation of Customer Experience Management (CEM) at PT Yakult Indonesia Persada through the role of Yakult Ladies and the direct selling system in fostering customer loyalty. Field observations were conducted at the Yakult distribution center in Mojokerto. The results indicate that the Yakult Lady program not only serves as a product distribution system but also strengthens emotional connections with consumers through personal interaction. The direct selling system also proves effective in maintaining distribution efficiency and product quality. Both strategies significantly contribute to enhancing customer trust, repeat purchases, and brand loyalty. Recommendations include strengthening the capacity of Yakult Ladies through training, utilizing digital technology for customer data management, and expanding distribution coverage to rural areas. This activity provides practical benefits for the development of customer experience–based marketing strategies and the improvement of service quality in the community.
Pendampingan Pendataan dan Pembaruan Harga Barang Kebutuhan Pokok untuk Meningkatkan Akurasi Data di Bidang Perdagangan dalam Negeri Dinas Perindustrian dan Perdagangan Provinsi Jawa Tengah Mila Dea Anathasia; Muhammad Abdullah Mafahir; Ahmad Rohidin; Riyono Riyono
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2541

Abstract

This service activity was carried out in the Domestic Trade Sector, Central Java Provincial Industry and Trade Office with the aim of supporting the data collection process and updating the prices of basic necessities. This activity focuses on providing accurate and up-to-date price data as the basis for making price stabilization policies by local governments. The implementation of activities includes observation of the internal data collection system, daily price data input, data validation, and preparation of price development reports. In addition, the service team also coordinates with field officers and market managers to ensure the completeness of information and consistency of the data received. The technical assistance process related to the use of data collection application tools is also carried out to improve the competence of apparatus in managing information more effectively. The results of the activity show that systematic data updates are able to improve administrative efficiency, database accuracy, and support decision-making processes related to regional economic stability. Furthermore, the availability of more reliable price data allows local governments to detect potential price fluctuations early and formulate more timely and targeted intervention steps.
Co-Authors -, Adzraa Tsabita Nailla Rachmi Adi Saputra Adzraa Tsabita Nailla Rachmi Belinda Vania Putri Mila Dea Anathasia Muhammad Abdullah Mafahir Nur Aeni Fatimah Riyono Riyono Riyono