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All Journal Jurnal Bingkai Ekonomi (JBE) Jurnal Ilmiah Ekonomika & Sains Prosiding Seminar Nasional Manajemen dan Ekonomi Manajemen Kreatif Jurnal Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Jurnal Inovasi Ekonomi Syariah dan Akuntansi Pemberdayaan Masyarakat: Jurnal Aksi Sosial Global Leadership Organizational Research in Management
Riyono Riyono
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Library & Information Science Social Sciences Other

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PENGARUH KEPEMIMPINAN DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN PT. BONANZA MEGAH SEMARANG David Sukmadita Perdana; Riyono Riyono; Ninik Dwi Atmini
Jurnal Ilmiah Ekonomika & Sains Vol 4 No 2 (2023): JIESA: Jurnal Ilmiah Ekonomika & Sains: November 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v4i2.338

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah ada pengaruh kepemimpinan terhadap kinerja karyawan, mengetahui apakah ada pengaruh komunikasi terhadap kinerja karyawan pada PT. Bonanza Megah Semarang. Populasi dari penelitian ini adalah seluruh karyawan pada PT. Bonanza Megah yang telah bekerja minimal selama 3 bulan. Penelitian ini dilakukan secara sampling, dengan teknik metode slovin, diperoleh sampel sebanyak 91 responden. Teknik analisis yang digunakan uji instrument, regresi linier berganda, uji model dan uji hipotesis. Hasil penelitian menunjukkan bahwa kepemimpinan berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai t hitung 3,531 lebih besar dari nilai t tabelnya (1,966) dan tingkat signifikansi 0,023 lebih kecil dari 0,05, Komunikasi berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai t hitung 4,139 lebih besar dari nilai t tabelnya (1,966) dan tingkat signifikansi 0,014 lebih kecil dari 0.05.
Pengaruh Promosi dan Brand Ambassador terhadap Keputusan Pembelian Konsumen Tokopedia : (Studi pada Mahasiswa Institut Teknologi dan Bisnis Semarang Kampus II) Devi Enisa; Riyono Riyono; Hesti Ristanto
Jurnal Bingkai Ekonomi (JBE) Vol 9 No 1 (2024): Januari 2024: Jurnal Bingkai Ekonomi (JBE) Januari 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v9i1.303

Abstract

The research entitled "The Influence of Promotions and Brand Ambassadors on Purchasing Decisions among Tokopedia Consumers" is the result of quantitative research. This research aims to answer the question about how promotions and brand ambassadors influence purchasing decisions among Tokopedia consumers. The research methodology used is quantitative research using survey methods. The sampling technique used purposive sampling with a total of 81 respondents. The data collection technique uses a questionnaire processed using SPSS version 22. Data analysis uses multiple linear regression. The research results show that promotions have a partial effect on purchasing decisions for Tokopedia consumers, this is proven by a significance value of 0.028 <0.05. Brand ambassadors also partially influence purchasing decisions among Tokopedia consumers, this is proven by a significance value of 0.017 < 0.05.
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Studi pada Alfamart Jetis, Kec. Nusawungu Kab. Cilacap Riyono Riyono; Hesti Ristanto; Ahmad Dwi Nurdianto
Global Leadership Organizational Research in Management Vol. 2 No. 4 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i4.2324

Abstract

The purpose of this study aims to determine : 1) To determine and explain the influence of service quality on Alfamart Jetis customer loyalty. 2) To find out and explain the influence of customer satisfaction on Alfamart Jetis customer loyalty. 3) To find out and explain the influence of service quality and customer satisfaction on Alfamart Jetis customer loyalty. The approach used in this research is a quantitative approach, this research is included in the hypotheticoductive method, meaning that the research in this research is a process that begins with observation in the form of preliminary observations of phenomena in business administration in the form of collecting initial data.This research method uses Purposive Sampling and Accidental Sampling techniques. Accidental Sampling means that those used as sample members are customers who happen to be met at the time of data collection. Data was obtained from a questionnaire which was then processed and analyzed using SPSS (Statistical Package for the Social Sciences) software.The research results show that: 1. Service quality has no and no significant effect on customer loyalty. 2. Customer satisfaction has a significant and influential effect on customer loyalty. 3. Service quality and customer satisfaction together have a significant influence on customer loyalty.
Faktor Faktor Yang Mempengaruhi Kinerja Sumber Daya Manusia di SMK Ignatius Semarang Riyono Riyono; Hani Krisnawati; Y. Sutomo; Sukirman Sukirman; Kasidi Kasidi
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 3 No. 1 (2025): Februari : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v3i1.1255

Abstract

Human resource performance is one of the main factors for the Company. With the existence of factors that influence the performance of human resources, it is hoped that there will be improvements in the performance of human resources in a company so that better conditions and environments can be created. In connection with this, it becomes interesting to carry out community service activities with the aim of providing students with insight into the world of work. Implementation is carried out by means of lectures and discussions with students. The results of this service activity: participants appeared to be highly enthusiastic, because they felt they had benefited from the resource person's presentation by asking questions and discussing.
Pengaruh Store Atsmosphere, Variasi Produk, dan Kualitas Pelayanan, terhadap Minat Beli Konsumen Vape Stores vs Karangjati, Kecamatan Bergas, Kabupaten Semarang Wahyu Puji Pangestu; Ahmad Dwi Nurdiyanto; Riyono Riyono
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 2 (2023): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i2.637

Abstract

the purpose of this research to determine and analyze the influence of Store Atmosphere (X1), product variety (X2), service quality (X3) on consumer buying interest (Y). The population in this study were all potential SVS Karangjati consumers, totaling 100 respondents. The type of research used is Non Probability sampling because the population is not yet known. Researchers then used purposive sampling focusing on consumers who bought at SVS Karangjati, with a quantitative approach. The analysis technique used is multiple linear regression using the Likert scale method. The research results can be concluded that : 1). Store Atmosphere has a positive and significant effect on consumer buying interest, 2). Product variety has a positive and significant effect on consumer buying interest, 3). Service quality has a positive and significant effect on consumer buying interest. Based on the results of this research, it would be better for the owner of SVS Karangjati to continue to maintain and improve his business, especially the store atmosphere, product variety and service quality so as to increase interest in buying among more potential consumers.
Pemanfaatan Strategi Omnichannel dalam Transformasi Digital Marketing PT. Yakult Indonesia Persada Raihan Maulana, Adi Artanta; Zaky, Afif Amar; Magfiroh, Ayuk; Diva, Marcellina Mutiara; Pratama, Randy; Riyono Riyono
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 5 (2025): September :Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i5.1536

Abstract

The development of digital technology has driven a significant transformation in the company's marketing strategy, including in the health beverage sector. This study aims to examine the use of omnichannel strategies in supporting digital marketing in PT. Yakult Indonesia Persada. The method used is descriptive observation with a focus on the integration of digital marketing channels and traditional distribution. The results show that the implementation of an omnichannel strategy is able to create a consistent consumer experience, expand market reach, and strengthen brand image. The integration between digital channels such as social media and e-commerce with conventional distribution through Yakult Lady provides more flexible product access for consumers. In addition, educational and informative digital content has proven to be effective in increasing public health awareness and customer loyalty. However, challenges such as cross-channel information consistency and integrated technology management still need to be addressed. This study concludes that omnichannel strategy is a relevant and adaptive approach in dealing with the dynamics of the health beverage industry in the digital era. The implementation of this strategy not only supports operational efficiency, but also strengthens the relationship between the company and consumers through a personalized and sustainable experience. These findings are expected to serve as a reference for other companies in designing digital marketing strategies that are inclusive and responsive to changing consumer behavior.
Penerapan Strategi Pemasaran dalam Meningkatkan Penjualan di Delastra Farm Sari Listyani; Riyono Riyono
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 2 No. 3 (2025): September : Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v2i3.2128

Abstract

This Field Work Practice (KKL) was conducted at Delastra Farm Yogyakarta with the objective of analyzing the implementation of marketing strategies to increase sales in the livestock sector. The research employed a qualitative approach through observation, interviews with the business owner, and documentation review. Findings reveal that Delastra Farm adopts integrated marketing strategies combining online promotion, offline promotion, and community networking. The application of Segmentation, Targeting, and Positioning (STP) as well as the Marketing Mix (product, price, place, promotion) has significantly enhanced consumer trust and strengthened the farm’s market position. Peak sales were recorded during Eid al-Adha, supported by stock increases, intensive promotions, and delivery services that meet customer expectations. Supporting factors include product quality, the credibility of the owner as both practitioner and academic, and varied promotional strategies across digital and traditional platforms. However, the farm faces several challenges, such as limited capital, fluctuating feed prices, and intense competition within the livestock market. This study highlights the importance of digital marketing adoption, customer relationship management, and product diversification to reduce seasonal risks. The practical implication is that effective marketing strategies can improve not only sales performance but also long-term brand positioning for local livestock businesses. Theoretically, this activity demonstrates the relevance of applying marketing management concepts to micro and small-scale enterprises in the agricultural sector. Strategic recommendations include strengthening digital presence through social media and marketplaces, expanding partnerships with restaurants and religious institutions, and exploring external funding to support sustainable business growth.
Pengaruh Insentif dan Lingkungan Kerja terhadap Kinerja Karyawan PT Pentasari Pranakarya Semarang Veni Feriyanti; Riyono Riyono; Hesti Ristanto
Manajemen Kreatif Jurnal Vol. 3 No. 3 (2025): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v3i3.4153

Abstract

Increasingly tight business competition, the performance of Human Resources owned by employees is required to continue to improve, in order to create human resources as assets whose productivity must be increased, to achieve this, the company must be able to create conditions that can encourage and enable comfort to develop and improve the abilities and skills they have optimally, one of the efforts that can be taken by the company to achieve these conditions is by providing incentives and a good work environment. The purpose of this research is to determine and analyze the influence of incentives and work environment on employee performance at PT Pentasari Pranakarya Semarang, which is located at Jl. Tambakaji I, No.1, Tambakaji Village, Ngaliyan District, Semarang City. The variables studied are the independent variables consisting of incentives and work environment. The dependent variable is employee performance. The sampling technique uses a saturated sample or census, namely taking the entire population as a sample, as many as 182 employees. The data collection method uses a questionnaire, then the respondents' answers are scored using a Likert scale. The data analysis used in this method is multiple linear regression. The research results can be concluded that: 1). Incentives do not have a significant effect on the performance of PT Pentasari Pranakarya employees, 2). The work environment does not have a significant effect on the performance of PT Pentasari Pranakarya employees. 3). Incentives and work environment together have no effect on the performance of PT Pentasari Pranakarya employees.
Co-Authors Ahmad Dwi Nurdianto David Sukmadita Perdana Devi Enisa Diva, Marcellina Mutiara Hani Krisnawati Kasidi Kasidi Magfiroh, Ayuk Ninik Dwi Atmini Nurdiyanto, Ahmad Dwi Pratama, Randy Raihan Maulana, Adi Artanta Ristanto, Hesti Sari Listyani Sukirman Sukirman Veni Feriyanti Wahyu Puji Pangestu Y. Sutomo Zaky, Afif Amar