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All Journal IJBE (Integrated Journal of Business and Economics) Metris: Jurnal Sains dan Teknologi
Silaban, Sonia Artha Ria
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Humanities Decision Sciences, Operations Research & Management Education Engineering Industrial & Manufacturing Engineering Social Sciences

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Building Green Trust Through Brand Image: A Study on Dietinfood Consumers from Millennial and Gen Z Segments Silaban, Sonia Artha Ria; Komaladewi, Rita
Integrated Journal of Business and Economics (IJBE) Vol 9, No 3 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i3.1316

Abstract

This study aims to analyze the influence of green marketing elements, which include green product, green price, green place, and green promotion, on green trust through green brand image among healthy food consumers from the Generation Millennial and Generation Z cohorts. The sample of this study consisted of 210 Dietinfood customers in Purwakarta who fall into the the Generation Millennial and Generation Z categories. This research employed a quantitative approach using primary data collected through questionnaire distribution. The data were analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method. The results indicate that green product, green price, green place, and green promotion significantly influence green brand image. However, only green product, green promotion, and green brand image have a direct effect on green trust. Moreover, green brand image is proven to mediate the influence of green product, green price, and green place on green trust among healthy food consumers from the Millennial and Gen Z groups. The implications of this study suggest that Dietinfood is perceived positively by consumers in terms of its commitment to sustainability. Therefore, the company should consistently maintain and enhance its environmentally friendly marketing practices in order to strengthen consumer trust and brand competitiveness in the growing healthy food market.
Risk Mitigation on Metalworking Oil & Fluids Business Process by Integrated House Of Risk (HOR) and Fishbone Diagram Approach Natalia, Christine; Oktavia, Chendrasari Wahyu; Silaban, Sonia Artha Ria; Surbakti, Feliks Prasepta Sejahtera
Metris: Jurnal Sains dan Teknologi Vol. 22 No. 02 (2021): Desember
Publisher : Prodi Teknik Industri, Fakultas Teknik - Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/metris.v22i02.3040

Abstract

Business processes take an essential role in creating strategic goals for every company. However, It is not easy things in current condition. In the business process, every company has many vulnerable activities to risk. This research was conducted in the company engaged in the manufacturing industry that produces and supplies metalworking oils & fluids. So far, the company has experienced risk events such as late production and late delivery. This research aims to analyse and design the risk mitigation strategies of the company’s supply chain by using House of Risk and Fishbone Diagram approaches. By integrating these two methods, the root of the risk agent can be specifically identified and make it easier to design risk mitigation strategies. The purpose of this research is to analyse and design a risk mitigation strategy using the integrated HOR and Fishbone Diagram approach in the supply chain of a metalworking oils & fluids company. This research indicates twenty risk events, six priority risk agents, sixteen root of risk agents, and six priority mitigation strategies. The six priority mitigation strategies include implementing reward and punishment for better SOP, starting with briefing every day before activities, providing regular training to the employees, hiring great employees, establishing employee performance appraisal effectively, and maintaining machines preventively.
Co-Authors Chendrasari Wahyu Oktavia Christine Natalia Komaladewi, Rita Surbakti, Feliks Prasepta Sejahtera