Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal IJABAH: Indonesian Journal of Sharia Economics Business and Halal Studies
Sulistyo, Agung Budi
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Penerapan Marketing Mix Syariah Dalam Akad Rahn Tasjily Untuk Meningkatkan Jumlah Anggota Baitul Maal Wat Tamwil (Studi Kasus di BMT UGT Nusantara Cabang Pembantu Kencong) Vadilah, Lia Putri; Sulistyo, Agung Budi; Cholifah, Umi
IJABAH Vol. 2 No. 2 (2024): IJABAH
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ijabah.v2i2.774

Abstract

This research aims to explore more deeply the suitability of the application of the Rahn Tasjily concept in the BMT UGTN Capem Kencong with the DSN-MUI Fatwa and explore and analyze the application of Sharia Marketing Mix in the Rahn Tasjily contract in an effort to increase the number of members in the BMT UGTN Kencong sub-branch. This type of research uses a descriptive qualitative approach. Researchers used primary data obtained through interviews, observation and documentation. Data validity analysis uses triangulation techniques. The results of the research concluded that the concept of implementing the Rahn Tasjily contract at the BMT UGT Nusantara Kencong sub-branch was in accordance with the DSN-MUI fatwa Number 68/DSN-MUI/III/2008. BMT has actually implemented indicators in the 7P sharia marketing mix which consists of Product, Price, Place, Promotion, Process, People and Physical Evidence thus increasing Rahn Tasjily's membership in 2021 to around 529 members, while in 2022 it will be 628 members. There are also findings that BMT applies the Customer Centrism theory (consumer-oriented), which means that activities prioritize customers so that members become loyal to BMT.
Co-Authors Umi Cholifah Vadilah, Lia Putri