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All Journal Jurnal Abdi Insani IJABAH: Indonesian Journal of Sharia Economics Business and Halal Studies
Sulistyo, Agung Budi
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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Analisis Penerapan Marketing Mix Syariah Dalam Akad Rahn Tasjily Untuk Meningkatkan Jumlah Anggota Baitul Maal Wat Tamwil (Studi Kasus di BMT UGT Nusantara Cabang Pembantu Kencong) Vadilah, Lia Putri; Sulistyo, Agung Budi; Cholifah, Umi
IJABAH Vol. 2 No. 2 (2024): IJABAH
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ijabah.v2i2.774

Abstract

This research aims to explore more deeply the suitability of the application of the Rahn Tasjily concept in the BMT UGTN Capem Kencong with the DSN-MUI Fatwa and explore and analyze the application of Sharia Marketing Mix in the Rahn Tasjily contract in an effort to increase the number of members in the BMT UGTN Kencong sub-branch. This type of research uses a descriptive qualitative approach. Researchers used primary data obtained through interviews, observation and documentation. Data validity analysis uses triangulation techniques. The results of the research concluded that the concept of implementing the Rahn Tasjily contract at the BMT UGT Nusantara Kencong sub-branch was in accordance with the DSN-MUI fatwa Number 68/DSN-MUI/III/2008. BMT has actually implemented indicators in the 7P sharia marketing mix which consists of Product, Price, Place, Promotion, Process, People and Physical Evidence thus increasing Rahn Tasjily's membership in 2021 to around 529 members, while in 2022 it will be 628 members. There are also findings that BMT applies the Customer Centrism theory (consumer-oriented), which means that activities prioritize customers so that members become loyal to BMT.
MEMBANGUN CITRA GLOBAL DARI AKAR LOKAL: PENDEKATAN REBRANDING INOVATIF BAGI UMKM DESA SERUT, KABUPATEN JEMBER DALAM KONTEKS GLOKALISASI Aprillianto , Bayu; Sulistyo, Agung Budi; Maharani, Bunga; Wulandari, Gusti Ayu; Miqdad, Muhammad; Wulandari, Novi; Mas’ud, Imam
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1585

Abstract

Serut Village, located in Panti Subdistrict, Jember Regency, is home to numerous highly potential Micro, Small, and Medium Enterprises (MSMEs), including wood and bamboo crafts, stone crafts, aluminum works, mushroom cultivation, various local snacks, and palm sugar products. The primary issues faced by these MSME actors are weak business identity and lack of product branding. The distribution of products is conducted through middlemen, causing MSME products to be sold under the middlemen's brand rather than their own. The method of the activities were carried out through: 1) Focus Group Discussions (FGD) with MSME actors and village officials, 2) observations and documentation, 3) Compiling MSME business profiles through the creation of logos and profile videos. The objective are to rebrand MSMEs by focusing on aspects of local wisdom to build the identity of Serut Village MSMEs, enhance product competitiveness, and expand the distribution chain towards the global market. The results of the activities resulted in the mentoring of six MSMEs engaged in wood and bamboo crafts, stone crafts, aluminum works, mushroom cultivation, various local snacks, and palm sugar products. The business profile compilation yielded six MSME logos and profile videos, crafted based on local character and wisdom, thereby strengthening MSME branding in the global market. Hence, the conclusion is MSME actors have not yet understood the importance of product branding. The mentoring results provided MSME actors with the opportunity to market their products with their own branding.
Co-Authors Aprillianto , Bayu Bunga Maharani Gusti Ayu Wulandari Mas’ud, Imam Muhammad Miqdad Novi Wulandari Umi Cholifah Vadilah, Lia Putri