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All Journal Journal of Applied Business, Taxation and Economics Reseach Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat
ISWARI, A A Esti Widya
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Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Productivity Improvement Strategy Through Participatory Approach, Digital Marketing, and Occupational Safety in Knife Craftsmen Groups in Sukawati Village, Gianyar DEWI, A A I Krisna Gangga; KURNIAWATI, Ni Pitu Ayu Tika; NURAK, Anastacia Patricia Novlina; ARTINI, Ni Putu; ISWARI, A A Esti Widya
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i2.1602

Abstract

The Swandya Prapen knife craftsmen group in Sukawati Village plays a significant role in the local home industry sector but faces challenges in marketing, occupational safety, and productivity. This community service program aimed to empower the craftsmen group by implementing digital marketing strategies, providing occupational health and safety (OHS) training, and utilizing a participatory approach to enhance their productivity. Activities included hands-on training, technical guidance, and collaborative evaluation based on the group’s specific needs. The program successfully increased the craftsmen’s ability to promote their knives through digital platforms, improved workplace safety practices, and fostered stronger teamwork within the group. As a result, the productivity and market competitiveness of the Swandya Prapen knife craftsmen improved significantly. In addition, the artisans became more aware of the importance of adopting personal protective equipment and maintaining a safe workspace to sustain their long-term health and performance. The participatory approach also encouraged more active involvement of members in decision-making, strengthening ownership and commitment to shared goals. This initiative highlights the effectiveness of combining digital tools, safety measures, and participatory methods in advancing the sustainability and growth of traditional knife-making communities while simultaneously preserving cultural heritage and empowering local economies.
The Effect of Work Discipline, Work Motivation, and Work Engagement on Employee Performance Iswari, A A Esti Widya; Kurniawati, Ni Putu Ayu Tika; Dewi, A A Istri Krisna Gangga
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 4 (2026): April 2026
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i4.597

Abstract

The study’s aim is analyze influence from work motivation, its discipline also engagement to employee performance. Main issue raised in study is decline of employee performance as reflected in the failure of company to get its sales targets. Main focus is examine influence between these four variables in partially or simultaneous. Researcher implemented uantitative method. Its population included all employees. Saturated sampling used for this study, all 38 employees were used as research samples. Researcher collected data by both questionnaires and also observation. To analysis, multiple linear regression to processed data. Study’s findings prove work motivation, discipline, also engagement significantly influenced employee performance in partial. As addition, these variables were also proven to influenced employee performance in significant-positive term. Keywords : Work discipline, Work motivation, Work engagement, and Employee performance
Co-Authors Anastacia Patricia Novlina Nurak Artini, Ni Putu DEWI, A A I Krisna Gangga DEWI, A A Istri Krisna Gangga KURNIAWATI, Ni Pitu Ayu Tika KURNIAWATI, Ni Putu Ayu Tika