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All Journal Jurnal Dimensi JAIM (Jurnal Abdi Masyarakat) Jurnal Pengabdian kepada Masyarakat
Ardyani, Ryzki Novica
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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STRATEGI PELESTARIAN BUDAYA SAMIN SEBAGAI DAYA DUKUNG GEOPARK MELALUI EDUKASI PRODUK LOKAL, REVITALISASI BALAI BUDAYA DAN PENUNJUK ARAH WISATA Mayasari, Chindy Eka; Aprillia, Nilla; Ardyani, Ryzki Novica
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4: September 2025
Publisher : Bajang Institute

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Abstract

Kegiatan Kuliah Kerja Nyata Tematik Kolaboratif (KKN-TK) 16 dilaksanakan di Kampung Samin, Dusun Jepang, Desa Margomulyo, Kabupaten Bojonegoro, dengan fokus pada pelestarian budaya Samin sebagai daya dukung geopark. Tujuan utama pengabdian ini adalah memperkuat identitas budaya lokal sekaligus meningkatkan akses informasi bagi masyarakat dan pengunjung melalui pendekatan partisipatif. Metode yang digunakan adalah deskriptif kualitatif dengan melibatkan tokoh masyarakat Samin, pemerintah desa, dan warga setempat dalam setiap tahapan perencanaan hingga pelaksanaan. Program yang direalisasikan meliputi pembuatan leaflet berisi ajaran Samin dan filosofi batik Obor Sewu, pemasangan plang penunjuk arah menuju Kampung Samin, serta revitalisasi Balai Budaya Masyarakat Samin. Hasil kegiatan menunjukkan adanya peningkatan kesadaran kolektif terhadap pelestarian budaya, keterlibatan generasi muda dalam aktivitas budaya, serta penguatan peran tokoh lokal sebagai penggerak komunitas. Pengabdian ini membuktikan bahwa integrasi budaya lokal dalam konsep geopark mampu mendorong pariwisata berbasis komunitas dan menciptakan transformasi sosial berkelanjutan.
Analisis Perilaku Konsumtif Masyarakat Dengan Perubahan Tarif Pajak, Kebutuhan Dasar Dan Pendapatan Keluarga Suhartono, Edy; Mustofa, Moh; Ardyani, Ryzki Novica; Septiani, Elsi Dwi
JURNAL DIMENSI Vol 14, No 3 (2025): JURNAL DIMENSI (NOVEMBER 2025)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v14i3.8275

Abstract

This study aims to analyze how the 11% VAT, basic commodity prices, and household income interact and shape the consumption behavior of residents. This study employs a descriptive approach and quantitative analysis with 96 household respondents in Bojonegoro City, analyzing the relationship between the 11% VAT, prices of basic necessities, and income on consumer behavior using a questionnaire assessed with a Likert scale. The study found that the 11% VAT and prices of primary commodities have a significant and positive influence on the consumption behavior of residents in Bojonegoro Regency, while income has no impact. However, in the F-test, the variables studied were found to contribute significantly to shaping the consumption behavior of the community. The findings of this study are intended to serve as a basis for the government, business community, and society in formulating adaptive strategies in response to changes in economic conditions.
STRATEGI PENGEMBANGAN STRATEGI MARKETING PADA UMKM KERIPIK PISANG DI DESA SEMENPINGGIR Suhartono, Edy; Azhari; Ardyani, Ryzki Novica; Sakti, Tengku Muda Agam
Jurnal Abdi Masyarakat Vol. 9 No. 1 (2025): Jurnal Abdi Masyarakat November 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i1.6841

Abstract

The Konco Dewe Banana Chips Small and Medium Enterprise (SME) in Bojonegoro Regency faces various challenges, particularly in product marketing and the use of digital technology. This mentoring program aims to help the SME understand and implement digital marketing strategies through e-commerce platforms to increase product visibility and sales. The mentoring program includes registering the SME on Facebook and Instagram marketplaces, optimizing business pages, and adding business locations to Google Maps. The methods used are hands-on training, technical guidance, and digital marketing simulations. The training includes uploading products to marketplaces with attractive descriptions and quality photos. The mentoring results show an increase in partners' understanding of digital technology, increased product visibility on e-commerce platforms, and successful registration of business locations on Google Maps, making it easier for customers to find production locations. This mentoring contributes to the development of science and technology, particularly in the adaptation of digital marketing by small-scale SMEs. Through this digital strategy, the Konco Dewe SME is expected to expand its market, increase its competitiveness, and strengthen its business position in both local and digital markets
Co-Authors Aprillia, Nilla Azhari Mayasari, Chindy Eka Moh. Mustofa Sakti, Tengku Muda Agam Septiani, Elsi Dwi Suhartono, Edy