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All Journal Jurnal Dimensi JAIM (Jurnal Abdi Masyarakat)
Sakti, Tengku Muda Agam
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Analisis Indeks Pembangunan Manusia Terhadap Pertumbuhan Ekonomi Kabupaten Bojonegoro Azhari, Azhari; Muslinawati, Retno; Sakti, Tengku Muda Agam; Izah, Wizka Rif'atul
JURNAL DIMENSI Vol 14, No 3 (2025): JURNAL DIMENSI (NOVEMBER 2025)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v14i3.8276

Abstract

This study aims to analyze the effect of the Human Development Index (HDI) on economic growth in Bojonegoro Regency. The HDI is measured through three main components, namely Average Length of Schooling (ALS), Life Expectancy (LE), and Per Capita Expenditure (PCE), which reflect the quality of education, health, and the standard of living of the community. This study uses secondary data from 2009 to 2023 obtained from the Central Statistics Agency. The analysis method used is multiple linear regression to test the influence of each independent variable on economic growth, measured through the Regional Domestic Product (RDP) at constant prices. The results indicate that the average years of schooling and life expectancy variables have no significant impact on economic growth, with positive and negative directions, respectively. Conversely, the per capita expenditure variable has a significant and positive impact on economic growth in Bojonegoro Regency. This finding underscores that aspects of consumption and purchasing power play a dominant role in driving regional economic growth. This study has important implications for the formulation of regional development policies, particularly in improving the quality of education and health services and strengthening the purchasing power of the community.
STRATEGI PENGEMBANGAN STRATEGI MARKETING PADA UMKM KERIPIK PISANG DI DESA SEMENPINGGIR Suhartono, Edy; Azhari; Ardyani, Ryzki Novica; Sakti, Tengku Muda Agam
Jurnal Abdi Masyarakat Vol. 9 No. 1 (2025): Jurnal Abdi Masyarakat November 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i1.6841

Abstract

The Konco Dewe Banana Chips Small and Medium Enterprise (SME) in Bojonegoro Regency faces various challenges, particularly in product marketing and the use of digital technology. This mentoring program aims to help the SME understand and implement digital marketing strategies through e-commerce platforms to increase product visibility and sales. The mentoring program includes registering the SME on Facebook and Instagram marketplaces, optimizing business pages, and adding business locations to Google Maps. The methods used are hands-on training, technical guidance, and digital marketing simulations. The training includes uploading products to marketplaces with attractive descriptions and quality photos. The mentoring results show an increase in partners' understanding of digital technology, increased product visibility on e-commerce platforms, and successful registration of business locations on Google Maps, making it easier for customers to find production locations. This mentoring contributes to the development of science and technology, particularly in the adaptation of digital marketing by small-scale SMEs. Through this digital strategy, the Konco Dewe SME is expected to expand its market, increase its competitiveness, and strengthen its business position in both local and digital markets
Co-Authors Ardyani, Ryzki Novica Azhari Azhari Azhari Izah, Wizka Rif'atul Retno Muslinawati Suhartono, Edy