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All Journal Jurnal Al Bayan: Jurnal Jurusan Pendidikan Bahasa Arab Jurnal Ilmu Sosial, Pendidikan Dan Humaniora
Muhammad Iqbal Fathoni
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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The Effectiveness of Communicative Arabic Language Teaching Materials in Light of the Message of Moderate Values Nuruddin, Ahmad; Sutaman, Sutaman; Ahmad Mubaligh; Syukran Syukran; Muhammad Iqbal Fathoni; Achmad Ja’far Sodik
Jurnal Al Bayan : Jurnal Jurusan Pendidikan Bahasa Arab Vol 17 No 2 (2025): Jurnal Al Bayan: Jurnal Jurusan Pendidikan Bahasa Arab
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/gjjj6p97

Abstract

The lack of Arabic language teaching materials that integrate a communicative approach and moderate values ​​simultaneously. This study aimed to determine the effectiveness of communicative Arabic language teaching materials developed based on moderate values ​​messages on improving students' Arabic language skills. Moderate values ​​such as tolerance (at-tasāmuh), balance (al-tawāzun), and anti-radicalism are integrated into teaching materials in the form of texts, dialogues, and language exercises. A quantitative approach was applied with a quasi-experimental design. The subjects of the study consisted of 57 students, with 27 students in the experimental class and 30 students in the control class at Al-Izzah Batu High School. The research instruments in the form of pretest and posttest tests were used to measure student learning outcomes. Normality and homogeneity tests showed that the data were normally distributed and the variance was homogeneous. The t-test results showed a significance value of 0.000 (<0.05), which means that there was a significant difference between the learning outcomes of students in the experimental and control classes. The N-Gain calculation showed an increase of 65.22%, which is included in the moderate category. These results indicated that the use of communicative teaching materials based on moderate values ​​is effective in improving students' Arabic language skills while instilling moderate character. This study recommended the use of Arabic language teaching materials that are taught not only as a means of communication, but also as a means of internalizing the values ​​of moderation.
Peran Komunikasi Pemasaran dalam Loyalitas Konsumen terhadap Produk Lokal ”Pusat Buah” di Era Digital Muhammad Iqbal Fathoni; Sahri Aflah Ramadiansyah
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 5 No. 1 (2026): April: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v5i1.3463

Abstract

This study examines the role of marketing communication in shaping consumer loyalty toward the local product “Pusat Buah” in the digital era. The research focuses on how marketing communication strategies implemented by business actors create emotional attachment and consumer trust toward local products amidst increasingly open digital market competition. This study employs a descriptive qualitative approach using interviews and observations with both consumers and the management of “Pusat Buah.” The findings reveal that consistent, informative, and interactive marketing communication through digital media plays an essential role in strengthening brand image and building long-term relationships with consumers. Furthermore, messages delivered through digital platforms such as social media and instant messaging applications serve as effective tools for maintaining consumer loyalty to local products. These findings confirm that marketing communication functions not only as a promotional tool but also as a strategic form of interaction that sustains consumer trust and commitment toward local brands in the digital era.  
Co-Authors Achmad Ja’far Sodik Ahmad Mubaligh Ahmad Nuruddin Sahri Aflah Ramadiansyah Sutaman, Sutaman Syukran Syukran